Sprout Social

FEBRUARY 17, 2022

But there’s still an issue—marketers need a more efficient way to manage their email blasts. Email blast templates are suitable for several scenarios. What should be in an email blast template? 6 sample email blast templates (and why they worked). The best email blasts have three things in common: Relevance.

Template 144

Template Email Marketing Blast Campaigns Planning 144

Adobe Experience Cloud Blog

MARCH 20, 2017

Does your automation platform track open rates for push notifications and emails? Think of a retail app: What happens when you add a few items to your cart but don’t check out? Instead of stressing over time zones and manually scheduling each blast, you can set a message to fire once a given event is triggered and forget it.

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

Outgrow

JUNE 23, 2025

They blast identical messages to software engineers and stay-at-home parents, hoping something sticks. Advanced Quiz Funnel Optimization Strategies Careful marketers monitor quiz funnel metrics well beyond simple completion rates. Opt for multi-step quiz funnels for sophisticated decisions. Quiz funnels flip this approach.

Marketing Funnels 52

Marketing Funnels Top of Funnel Enterprise Management Email Marketing 52

Litmus

DECEMBER 24, 2024

Onboarding Goal: Help customers get the most out of your product with smooth onboarding. Loyalty/Advocacy Goal: Create brand advocates out of happy customers. Self-selected preferences : Let subscribers opt in and out of content for holidays, events, or product categories. Email touchpoints: Tutorials and user guides.

Tips 91

Tips Webinar Metrics Touchpoints Marketing Automation Services 91

ViewPoint

JULY 26, 2018

She also sends the testimonials out to salespeople and adds them to the testimonial storage space in the CRM system. Email blast. Jane has a database of about 28,000 industry leaders who have opted in to hear from the company. She will do a blast about the podcast. Case studies. A new white paper is also in the works.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. For more inspiration, check out these highly effective welcome email examples. Preferences.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

Ontraport

JANUARY 21, 2021

Your leads opted in…now what? It can be challenging to figure out exactly which leads belong in which category, and it becomes even more complicated when you’re stuck with rigid lists because of limitations of your email marketing software. This simply wastes time on prospects who may never convert into customers.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Lead 105

Zoominfo

MARCH 6, 2017

Create fully developed outlines of who they are, and flesh out all of the contributing factors that might affect their buying decisions. Data shows that highly targeted campaigns can even increase open rates by 14.2% ( source ). You may think that hiding the unsubscribe button will reduce opt-outs.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

BOP Design

MARCH 30, 2021

When planning out your email marketing strategy, you need to start by understanding your audience (or email list) and by setting objectives. Is your list filled with prospects who went cold (stopped responding or never responded after reaching out)? Don’t start blasting them an email a day when they share their email address with you.

Lead Nurturing 127

Lead Nurturing Planning Top of Funnel Work Management 127

Salesforce Marketing Cloud

OCTOBER 19, 2023

Email deliverability is a message lifecycle that begins with a customer’s setup (the company sending the email) and extends out to the placement of a targeted message to their email subscribers. Easy to opt out : Ensure the unsubscribe process is easy and hassle-free for the end user. Take a closer look 3.

Deliverability 111

Deliverability CAN-SPAM Domain Opt-out 111

Heinz Marketing

FEBRUARY 22, 2023

You’d think there is a magic tool out there that will guarantee your placement in the primary inbox, but it’s much more nuanced than that. But first – Ground Zero You may be told to increase open rates. Here are some benchmarks from HubSpot , Campaign Monitor , and Mail Chimp , but many other resources exist out there.

Deliverability 103

Deliverability Ideal Customer Profiles Optimization Marketing Automation Services 103

Content Standard

APRIL 10, 2018

All that time and effort for an open rate of 20 percent hardly seems worth it, does it? And they got open rates of 44 percent for their trouble. Readers also have to opt-in to the event emails, which helps to keep the open rate high. The Inbox Is the New Homepage. Image attribution: Anete L?si?a.

Newsletter 79

Newsletter Blast Campaigns Open Rate Click Rate 79

Bluetext

JUNE 3, 2025

Studies show SMS open rates hover around 98%, and response rates can be as high as 45%. Todays SMS tools for B2B are built to meet regulatory standards, offering opt-in workflows, tracking, and integrations with your existing CRM. When done right, SMS doesnt disrupt the buyer journeyit smooths it out.

SMS 29

SMS Lead Scoring Lead Ranking Campaigns 29

Sharpspring

SEPTEMBER 29, 2021

Your leads are already inundated with messages, so to capture their interest, your campaigns must go out at the right time. Keep reading to find out! As soon as you push your campaign frequency beyond your audience’s preferences, you risk a plummeting open rate. So how can you settle on the sweet spot ? What happened?

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Sharpspring

NOVEMBER 23, 2021

As a marketer, your frequency shouldn’t be based on open rates — or even on low unsubscribe rates. And if you send your list both “blasts” and targeted campaigns, you could easily take up a lot of inbox space. Too many email marketers consider a consumer’s opt-in as a green light to send any and all promotional content.

Email Marketing 83

Email Marketing Planning CAN-SPAM Marketing Management 83

Convert

SEPTEMBER 30, 2020

Get ready to boost your email open rates and click-through-rates! When a marketing email is personalized and targeted, businesses see above-average open rates and click-through-rates. For example, check out this email from Netflix that tells the user about a new movie they’d enjoy. Imagery and Videos.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

DealSignal

DECEMBER 27, 2021

B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead. Two major goals among many B2B email marketers are: 1) building out your database of marketing qualified leads and 2) generating high quality leads for their sales team.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

eDataSource

APRIL 1, 2019

For example, a lot of people like to print their emails so sending a PDF of your email will ensure that it prints out just like you designed it. This really helps with open rates — who wouldn’t want to open an email from Beyoncé? Don’t use confirmed Opt-In. Use creative, fictitious Friendly From names.

Deliverability 69

Deliverability Tips Blast Campaigns CAN-SPAM 69

Optinmonster

FEBRUARY 23, 2024

On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list. However, if your unsubscribe rate is too high, it makes it difficult to grow your email list so you can reach more leads, readers, or potential customers.

Tips 82

Tips Opt-out Opt-in Click Rate 82

BenchmarkONE

SEPTEMBER 16, 2020

But before we get into making a case for dynamic content, it’s imperative that we discuss the different forms of dynamic content that are out there. . An example of what this might look like is opting for different subject lines, body content, and call to actions to ensure the message is highly relevant to its particular recipient. .

Email Marketing 89

Email Marketing Top of Funnel Marketing & Strategy Marketing Strategy 89

ClickZ

MAY 23, 2019

What about the disengaged subscriber who’s on the verge of opting out? These segments call for more nurturing than more generic email communications sent out to, say, all the 25- to 40-year-old men in Atlanta who bought shaving cream last month. Who’s likely to make a purchase in the next week?

Marketing AI 75

Marketing AI Segmentation Email Marketing Personalization 75

Lead Liaison

JULY 16, 2018

and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference.

Deliverability 48

Deliverability Lead Liaison Open Rate CAN-SPAM 48

Sharpspring

AUGUST 10, 2021

Keep reading to find out how you can get started today! Email drips perform particularly well compared to single send blasts: you can expect an 80% higher open rate and 300% higher click-through rates. Opt for a fully-equipped marketing platform that’s simple to implement and intuitive to use on a daily basis.

Small Business Marketing 74

Small Business Marketing Marketing Automation Services Online Marketing Budget Programs 74

Ontraport

JANUARY 21, 2021

Your leads opted in…now what? It can be challenging to figure out exactly which leads belong in which category, and it becomes even more complicated when you’re stuck with rigid lists because of limitations of your email marketing software. Everyone struggles with getting ghosted by leads. Don’t lose leads — segment them.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Lead 59

Sharpspring

SEPTEMBER 10, 2021

No one likes to feel part of an “email blast.” Once you have these niche segments and their campaigns planned out, personalize each email as much as possible. Both your open and engagement rates will thank you. (Be Be sure to check out Part II of this series for more advice on writing compelling subject lines.).

Email Marketing 89

Email Marketing Branding Brand Identity Ad Building 89

Sharpspring

OCTOBER 7, 2020

Keep reading to find out how you can get started today! Email drips perform particularly well compared to single send blasts: you can expect an 80% higher open rate and 300% higher click-through rates. Opt for a fully-equipped marketing platform that’s simple to implement and intuitive to use on a daily basis.

Small Business Marketing 63

Small Business Marketing Marketing Automation Services Budget Programs Tools 63

MarketJoy

AUGUST 24, 2018

However, if you want to find the right timing for your recipients you need to answer these questions: Does a particular time of the day make sense to reach out to my list? Cold emailing can be intrusive and disruptive when you don’t segment your list or when you blast the same message to everyone or when your messages are not valuable.

CAN-SPAM 70

CAN-SPAM Response Rate Stats Template 70

DotDigital

SEPTEMBER 15, 2021

Electronic Direct Mail (EDM) is a form of digital marketing strategy that businesses implement to promote products to a list of potential customers (who are opted-in) via email. If you do a bit of research around EDM marketing, you’ll notice they often talk about batch and blast. Track your click and open rates.

Planning 52

Planning Blast Campaigns Opt-out Marketing & Strategy 52

Salesforce Marketing Cloud

FEBRUARY 19, 2024

For example, daily email blasts can lead to subscriber fatigue, and increased opt-out rates. Subject lines like “Don’t Miss Out – We’re PUNbelievable!” If you don’t know your open rates, engagement, and conversion data, how can you identify areas for improvement? recipients.

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Adobe Experience Cloud Blog

MAY 31, 2011

by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. 66% higher click-through rate than that of unconfirmed opt-ins. 75% fewer bounces than that of unconfirmed opt-ins.

Opt-in 48

Opt-in Sales Management Email Marketing Opt-out 48

Sharpspring

AUGUST 21, 2019

By now you’re sleigh-in’ your holiday prep by having authenticated your mail with DKIM and DMARC, removed known problematic email addresses (role addresses, disposable, invalids, etc) from your mailing lists, and implemented Confirmed Opt-In (AKA Double Opt-In). Plan out the types of emails you’ll send over the holidays.

Deliverability 50

Deliverability Opt-out Opt-in Click Rate 50

Single Grain

JULY 19, 2019

Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. If you want to stand out in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more. 3) Chatbots. 4) Personalization.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

JULY 19, 2019

SEO A/B split testing squeezes the most SEO juice out of your site and gives you insight into the variables that move the needle. Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. 2) Artificial Intelligence. 4) Chatbots.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Spiralytics

MAY 23, 2024

Emails such as this one: If your emails get flagged as spam, they will likely never reach the intended inboxes, essentially missing out on potential leads and sales. For additional tips and insights, check out h o w to run a cold email sequence. Overly urgent calls-to-action (“Act Now!”, “Don’t Miss Out!”)

Email Campaigns 62

Email Campaigns Campaigns Lead Ranking Lead Scoring 62

JangoMail

MARCH 23, 2016

Good email marketing is about sending relevant and quality content to subscribers that have opted in to receiving your messages. Having a lot of subscribers is great, but if they’re not engaging (opens, clicks and responses), it’s time to take a look at your email marketing strategy. Your Hottest Leads are Your Most Active Recipients.

Segmentation 40

Segmentation Click Rate Blast Campaigns Open Rate 40

Adobe Experience Cloud Blog

AUGUST 23, 2013

And I like that I can now parse my emails out based on my primary email connections, social updates, and promotions. Well, Mailchimp and other ESPs who service Gmail accounts regularly are reporting about a 1% drop in open rates so far. They added a nice visual call-out in the interior as well. And they didn’t stop there!

Marketing Automation Services 48

Marketing Automation Services Opt-out Opt-in Blast Campaigns 48

Lead Liaison

AUGUST 26, 2019

Before your trade show, text/SMS marketing can help you build name recognition for your brand, not to mention the kind of curiosity and anticipation that guarantees attendees will gladly go the extra mile at the show to seek you out and discover more about what you can do for them. The engagement rate with text messages is off the charts.

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48