B2B Memes

Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. ” By last year, he said , his working life was “consumed” by content marketing. Paul Conley.

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing. They use it to find what CAD software is best, and to share projects they’ve just finished, and even press coverage they’ve received.

Trending Sources

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. Mark W.

30 Lessons from 30 Blog Posts in 30 Days

B2B Memes

What I feared might turn out to be a month of sub-par blog posts ended up at least as good as my average work, and possibly better. Scheduling a time to write is a good idea that rarely works in practice. The best comment I had this month essentially accused me —in a nice way—of idiocy.

Should You Edit Guest Posts? 5 Tips for Better Copy

B2B Memes

If it seems too obvious, simply repeats other posts you’ve published, or will require to much work to make publishable, you may want to turn it down. But you owe it to guest bloggers to show off their work in the best possible light by cleaning up obvious writing goofs. There are plenty of good ones looking for work. I know from many years of rescuing submissions for B2B publications that with enough work you can make almost anything publishable.

Breaking News: People Who Like Print, Like Print

B2B Memes

The results show that when asked what forms of media these professionals use in their work, 74% chose print publications, just three percentage points below the top choice, search engines, and tied with e-newsletters. But the thing about Readex is that much of their work is for publishers.

Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

His goal, rather, was to remind us that the Bard’s works were not simply the output of an individual, but the result of a collaboration with a crowd of other writers, actors, scholars, and editors. Aargh?

Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy

B2B Memes

You can only talk about your “personal life” with “friends or others with similar interests that aren’t work related.” And if you happen to tweet on your personal account about something Scripps deems to be work-related, they “own the right to that work product.” The distinctions Scripps wants to draw get even more muddled when the policy gets into best practices.

The Best Formats Are Invisible

B2B Memes

The point of new media is immediacy, direct connection, and that works best when the format recedes into the background of your attention and becomes virtually invisible. The various urges to communicate that constitute what we think of as the magazine will find the transparency that suits them best. MUD day 18: It’s a new dawn and I’ve awakened with my usual optimism and generosity of spirit restored. Today I see things a bit differently.

A Lament for Borders Bookstores

B2B Memes

But that argument worked much better against the previous villain, Crown Books. Crown made its ultimately short-lived business out of heavy discounting best-sellers, hardly a cultural benefit.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. agreeing to publish our work in the first place.”. Here’s another that might work for you.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. agreeing to publish our work in the first place.”. Here’s another that might work for you.

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

Similarly, I think they’re wise to match their curated third-party content with original work. I remember someone saying recently in relation to a future for newspapers that “no one thing will work but lots of things might&#. Is a hypothetical example of how it works possible?

5 Keys to Effective B2B Content

B2B Memes

For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. The grim outlook makes it easy to forget just how much superb work is still being done by B2B journalists. Photo by Brenda Starr.

Why Aggregation Is Not Distasteful

B2B Memes

Except perhaps among library scientists, they were never best sellers, but neither were they distasteful. It’s honest work that benefits readers and writers alike. What is it about aggregation that riles so many journalists? I understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times.

The Cooks Source Copyright Outrage: Not the Norm

B2B Memes

One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. Now it will work well for your portfolio. The best strategy for dealing with copying is to accept that it will happen and stay ahead of everyone else by continuing to put out valuable and unique content.

Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about. Blank doesn’t explain how he identifies his “bestwork. Invoking personal passions as a window into B2B can work well, but only if it remains genuinely personal. It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms.

B2B 2

We’ve Got Algorithms. Who Needs Editors?

B2B Memes

For a conversation to work, there must be differences between the participants. In her interview with him last week on All Things D, Kara Swisher noted that while some see computational journalism as a “‘democratizing’ of the news, others are more concerned about relying on algorithms to determine the best coverage and the implications for a society guided by its own searches.”.

Blogging Strategies: Post in Haste, Promote at Leisure

B2B Memes

A 2008 study looked at the best times and days to publish content. The best times to post were between 1 pm–3 pm (after lunch) or 5 pm–7 pm PST (after work). Here’s The Best and Worst Times to Post It.&#. My lizard brain , always scanning the horizon for reasons not to publish, got very excited yesterday. Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&#

A Lesson from Demand Media: Embrace Your Commodity Content

B2B Memes

The content Demand Media produces is indeed ordinary and uninspired, but for the most part it works. The brilliance of the Demand Media model is that it understands that commodity content is best produced by mass-production methods. It draws away from their work on high-end content. Editors of trade publications are confirmed believers in the preeminence of high-quality content. In their minds, everything in their publications is or should be outstanding.

The 17 Best Social Media Management Tools

Webbiquity

For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools. Works across Twitter and Facebook, with support for additional platforms planned. This was the 36th post in the Best Online Business Tools series. #1:

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Does corporate storytelling work? Some mega-brands say no.

grow - Practical Marketing Solutions

This content site was populated by professional journalists and Coca-Cola Journey represented bold and unconventional corporate storytelling at its best. The best content marketing case study … is over. The post Does corporate storytelling work? By Mark Schaefer.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Best all-in-one SEO tool suites. Which approach is best for your organization depends on a variety of factors. Generally, best-of-breed tools offer greater functional depth, while all-in-one suites simplify management and integration. 3: The Nine Best Facebook Marketing Tools. #4:

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The 29 Best Social Media Monitoring Tools

Webbiquity

The tool, which also works for Pinterest, uses image algorithms with data technology and reports insights of your photos. Still in Alpha mode, so it’s a work in progress. This was the 26th post in the Best Online Business Tools series. #1:

The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. What are the best tools for finding great content ideas? The best apps for capturing, organizing and prioritizing ideas?

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The 21 Best Content Curation Tools

Webbiquity

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). 3: The Nine Best Facebook Marketing Tools. #4:

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

This transparent approach to customer service makes sure that two agents are never working on the same issue at the same time and ensures tickets get solved quicker, thus increasing customer satisfaction.” This was the 43rd post in the Best Online Business Tools series. #1:

The 32 Best Twitter Marketing Tools

Webbiquity

It’s generally not great for posting random thoughts at wee hours of the morning, though that appears to work for some people.) Analyzes your tweets and your followers’ tweets to show you the best times to be active on Twitter. 3: The Nine Best Facebook Marketing Tools. #4:

How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch.

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Lead Generation Best Practices

Salesfusion

You may first partner with us because we offer the best partner compensation and benefits in the industry. But, you’ll stay with us because we offer the best partner experience in the industry. Best Practices Lead Nurture [one_half valign="middle"]. Partner Portal.

What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

Deciding what kind of content to include in your B2B eNewsletter isn’t easy. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention.

In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

In any event, even the biggest fans of the blog miss a lot of the best ideas every year. So I’ve summarized some of the best writing on {grow} for 2016 by. This is the episode you liked the best this year: The silver lining in the bad news about content marketing.

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The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)

Hubspot

Creative work takes a tremendous amount of energy. So much energy, in fact, that “turning off,” or forgetting about work for a period of time can feel counterproductive to a marketer who is set on creating something engaging and effective – especially if they’re under a deadline.

Work 50

Infographic: 12 Phrases You Should Never Say at Work

Contently

A new infographic about work from Headway Capital lists 12 common statements that you should never say at the office. We did our best, and we don’t have time to think carefully before we speak, so it’s not our problem. Voices Infographic language work

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The 28 Best Influencer Marketing Tools

Webbiquity

Here are 28 of the best tools for influencer research and outreach. It also helps journalists, bloggers, and editors showcase their work, track shares, and grow their following. This is a useful research tool to see what blog post topics are working and which aren’t.

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Does Native Advertising Work?

Content Standard

For those who are unfamiliar, let me explain: imagine your team is working with a journalist to create your next native ad. The best native ad is both suitable to your audience and expressive of your company’s perspective, whether the topic is widgets or whales.

The Six Best Online HR, Payroll, and Employee Scheduling Tools

Webbiquity

Here are half a dozen of the best online tools for managing HR, payroll, employee scheduling, and team coordination. 1) When I Work. Sample review: “If you need employees to work from multiple locations, we recommend When I Work. 5: The 23 Best Content Ideation Tools. #6:

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The best digital business idea that just never worked

grow - Practical Marketing Solutions

But it never worked. A paperless society? Not if the recent SXSW conference was any indicator. I know this sounds crazy, but paper is still the preferred communication method at the world’s biggest interactive gathering.

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Creative Work Relies on Failure

Hubspot

According to Adobe's State of Create report, "At work, there is tension between creativity and productivity." Rather, they keep experimenting until they find what works. Conversely, doing good creative work requires comfort with risk.

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today? Keep working guys. The best resource is Born to Blog. What are the best company blogs today?

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