The Wikipedia test for content marketing
Biznology
FEBRUARY 19, 2018
To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Here’s a way to find out: go read the Wikipedia page for your product. Chances are, you will find a complete absence of phrases like “best in class” and “game-changer.” They all work just as well.
Let's personalize your content