Website Content Must Address What’s Keeping Engineers up at Night
Industrial Marketing Today
SEPTEMBER 21, 2011
I think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design. A guide for Leak Detection and Repair (LDAR) best practices or Method 21 – Determination of Volatile Organic Compound (VOC) Leaks would be very helpful. A wiki or a customer forum is another option. Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk.