Industrial Marketing Today

Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

I think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design. A guide for Leak Detection and Repair (LDAR) best practices or Method 21 – Determination of Volatile Organic Compound (VOC) Leaks would be very helpful. A wiki or a customer forum is another option. Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk.

Grow Your Wiki

Buzz Marketing for Technology

21 days of wiki adoption. Course Using Wiki. Enterprise Wiki. managing wiki growth. using wiki in education. wiki adoption strategies. wiki pilot. Wiki tools. Wiki Uses. Showing the example of how to work agendas through a wiki vs. email!

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Trending Sources

Wikipedia and the wiki utopia, revisited


If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. Six years later, we can safely say that the predicted wiki utopia never materialized. wiki WikipediaImage by Octavio Rojas via Flickr.

The 17 Best Project Management Tools


A unified platform for an employee/project portal, calendar, project dashboard, wiki, internal social network, and communication forum, with document management capabilities. This was the 27th post in the Best Online Business Tools series. #1: 5: The 23 Best Content Ideation Tools. #6:

7 of the Best Pieces of Free Video Editing Software


7 of the Best Pieces of Free Video Editing Software. And while the learning curve for Avidemux is slightly steeper compared to Machete Video Editor Lite, the upside is that there's an extensive Avidemux wiki that covers everything you need to know.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)


Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. 5 Best Analytics Tools for Twitter Search by DreamGrow Social Media. In this way, we build a smart conversational tree that actually suggests the best statistical responses for status updates received in the future.” The original hashtag wiki. Twitter isn’t just for the birds anymore.

Effective collaboration with wikis | DavePress

Buzz Marketing for Technology

‹ links for 2008-07-07 • links for 2008-07-08 › Effective collaboration with wikis. July 8, 2008 in wikis | 9 comments. own blog ) for some advice how how wikis can be used to throw some rough notes up and invite people to collaborate and share knowledge and experience to develop them into more coherent documents. Find out how they like to communicate - do they prefer email, discussion forums, or are they happy getting their hands dirty with a wiki?

Best Web Presence Optimization Guides and Tips of 2010


WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh!

What’s the Best Social Media Monitoring Tool? It Depends


For those short on time and seeking a shorter list of tools to evaluate, below are nine tools at various price levels that may or may not be the best but are certainly among the most popular and capable social media monitoring tools currently available. Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites.

Role of social media in knowledge management


Your knowledge base probably includes blogs and wikis, or other types of online content, and as we have mentioned, social media is also a place where knowledge is shared. There are a few important similarities between knowledge management and social media.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller.

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki

Buzz Marketing for Technology

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. Use email, threaded discussions, blogs, and wikis to share what you know and think, ask questions and solicit help, and build credibility and a good reputation. KM Books Wiki created by Matt Moore. This is a wiki page for annotating and discussing your favorite books related to Knowledge Management. Best 10 Readings in KM. HP Communities. » Contact HP. United States-English.

Follow the Money: The Primary Responsibility for CMOs


If we can help marketing managers learn how to ‘follow the money,’ most will do it because we normally do those things that are in our own best interest.

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KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

KM Edge: Where the best in Knowledge Management come together. APQC knowledge management km best practices. More and more, people are reaching out to their extended networks of colleagues to ask questions and share ideas and best practices. best practices. wikis. KMEdge. Sign In. KM Topics. KM Overview. Case Studies. About Us. Search. -->. Knowledge Transfer in the Internet Age. By Lauren Trees on June 26, 2008. Comments (0).

Nofollow Tags: What They Are and Why They Matter


This is found in comments on forums, blogs, wikis, and online guest books; usually the comment exists only for some link to be embedded in. Your best defense is a universal nofollow setting for those types of activities. Have you ever heard web experts or SEOs talk about nofollow links?

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Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization


One of the best parts about being in marketing is that most of us can work anywhere and everywhere -- as long as we have an internet connection, it''s relatively easy for us to get most our day-to-day work done. 25) GitHub Wiki.

IBM Social Computing Guidelines

Buzz Marketing for Technology

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media.

1 Awesome Way To Create Great Content

Modern B2B Marketing

” One of the best ways to get the most out of the resources at your disposal is to broaden your view of what counts as a resource. Internal Wiki. The post 1 Awesome Way To Create Great Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

I still think that’s the best approach although the details of how to make it happen are far from clear. Some sort of self-generating wiki might work. That Scott Brinker is such a devil.

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Live Blog: How to Make Collaboration Cook

Paul Gillin

The company already had a mix of stand-alone blogs, forums and wikis that had sprung up to address specific problems, but there was no integration between them. “Once people start sharing, they want to go to the next level, like file-sharing or managing a wiki.

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A Complete Guide To The Buyer Journey


Referenceable and wiki style is important here. In order for marketers to best nurture prospects who are at the end of the buyer journey they must work closely with sales. This is best done with events, dinners, in person product demos, and happy hours organized by sales.

Why You Need a Style Guide (and How to Make One)


You might add in rules on citations, ethics in reporting, and other best practices. Today, you can create these documents and store them on shared sites like your company’s intranet or wiki page. I learn a lot by example, so I’ll close by sharing some of the best. Style – do you have it? I don’t mean in the fashion sense, though I’m interested in that, too. But specifically, does your organization have a style guide? And do you use it?

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The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

Find Great Resources on My Wiki Follow me on Twitter. This blog has a companion social network , wiki , and Twitter feed designed to support and reinforce its contents. Slideshares Worlds Best Presentation Contest. skip to main | skip to sidebar. The Innovative Educator.

Hiring the Perfect Person to Run Your Social Media


Additionally, the candidate must possess a solid understanding of the social media universe, including YouTube, Twitter, Flickr, StumbleUpon, Delicious, Digg, reddit, forums, wikis and blogs. Klout is probably the best-known social scoring tool.

A Decade of Homepages: An Inside Look at Our Website Redesign Strategy


My redesign strategy -- and perhaps “strategy” is too strong of a word here -- was to start messing with stuff and hope for the best. However, to glean even more insight into why we chose certain redesigns, I simply turned to our company''s wiki.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Michael Wesch, PhD, an Assistant Professor of Cultural Anthropology at Kansas State University is best known on the net for that video, The Machine is Us/ing Us , which is a great example of how to use the medium to convey a message thats more than just scripted rhetoric, but that has meaning.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons.

5 Critical Roles that Need SEO Skills


It just so happens that search data is one of the best sources of audience analysis. I then use my best Toastmaster skills to convince the product owner to prioritize the SEO stories. Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers.

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4 Ways Demand Generation Marketing Is Like Football

Modern B2B Marketing

And perhaps the best line ever is the reminder from Al Pacino in Any Given Sunday that “ it’s a game of inches. ”. There’s nothing better than having a prospect Google your company and phone in to say, “I just want the best price and need to be up and running today.”

What Is a Trust Seal, and Does Your Landing Page Need One? [FAQs]


The best answer to this question is you don''t know if it''ll work until you try it. Image credits: Arrested Development Wiki , Baymard Institute. So you''re reading up on creating your first landing page , and everything seems like a no-brainer. Great headline? Check.

Knowledge is Power: 5 Ways to Build Sales and Marketing Superheroes

Modern B2B Marketing

The best field marketers need to be adaptable in order to work with different types of personalities and people. For example, some of the tools we use include: Internal wiki for company information.

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How to Find the Perfect GIF: 10 Must-Try Websites


The best part? As explained on the /r/reactiongif's wiki page , " A reaction gif is a physical or emotional response that is captured in a.gif which you can link in response to someone or something on the Internet. The two best friends behind this GIF website really get me.

5 smart ways to use social media for knowledge sharing


Some of the common goals of these investments are: sharing the value of the best workers’ expertise with the rest of the employees. Wiki-like repositories. T he last decade in the business world has brought out knowledge management as one of the burning concepts among both small and large sized enterprises.

How a Knowledge Discovery Program Elevates Your Content Curation


Internal content - Sharepoints, databases, wikis, etc. Using a knowledge discovery platform is the best way to understand novel topics deeply and quickly.

The History of Spam in Marketing


A virtually unregulated space, the Internet is ripe with individuals and companies skirting the gray area of marketing best practices. “Two years from now, spam will be solved” – Bill Gates, 2004.

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Wikipedia Management for Dummies


While I have been a proud member of Wikipedia since 2005, I really stopped working on the platform in any real way back in 2006; then, last year, I returned in style, and thought it a good time to share some best-practices, mostly philosophical advice. My best advice is: don’t be shady.

B2B marketers are stumbling in the dark

delicious b2bmarketing

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki.

18 Productivity-Boosting Bots for Marketers


That's why there are sites out there like Kayak -- a one-stop-shop that scans across dozens of airlines to find the best price for a flight. Finding the best talent for your team is never an easy task. What's the best title for this blog post?

How to Get Better Marketing Talent


So if you really want to attract the best talent, follow the mantra, “Help me help you.” It might not be for everyone, and that’s okay -- you’re trying to get candidates who are the best fit to stick around. What are your preferred ways getting the best marketing talent?

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18 Tips for Planning a Flawless New Product Launch


7) Change your messaging and find the best hook. Is it best for them to talk to a sales person? If you're looking for inspiration, check out this list of the best promotional product videos we've ever seen. ). Post these to your internal wiki or as a public blog post.