Six Best Practices for Marketing with White Papers


documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Promote white papers honestly.

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How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.”

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Trending Sources

17 Ways to Promote Your White Paper for Lead Generation


You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. Link to your white paper on your home page. Find out how in a free white paper.”

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White Paper Alternatives for the Savvy B2B Marketer


So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. How to get started: Pull from your existing materials (white papers, eBooks, etc.)

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Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

B2B 4

An A to Z of Content Marketing Best Practices


To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. To stay ahead of that trend, apply what you can from these best practices.

How to write lead generating white papers?

Ambal's Amusings

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Blog WhitePaperPundit Twitter Jonathan_Kantor.


The 12 Best Landing Page and Form Builders for Conversion Rate Optimization


Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar.

How to Find The Best Influencers for Your Company


It’ll help you identify the best influencers later on. It’d be a mismatch to partner with an influencer whose main platform is Snapchat if you want to promote white papers to technical CMOs. Followerwonk is based on Twitter information.

Best of 2014: Surveys & Polls


Here’s our roundup of the best polls and surveys from 2014. This survey allowed MarketingProfs to collect profile data on their audience as well as new leads for their database, promoting it via their influential Facebook, Twitter, and LinkedIn accounts.

Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Do you know your white paper audience? Are those concerns being addressed in your white papers? Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. Such elements are rare in a technical white paper.


Killer Questions to Ask Before Starting a White Paper Project

Ambal's Amusings

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Blog WhitePaperPundit Twitter Jonathan_Kantor. Jonathan Kantor is 14-year white paper marketing veteran. White Papers.


How to enhance information absorption for your white paper?

Ambal's Amusings

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used?

The 28 Best Web Design Tools


A content experience platform that aggregates all of your content (blog articles, eBooks, videos, white papers, and more) so you can create, manage, and optimize tailored content experiences for every stage of the buyer journey. 1: Best Online Business Tools Series Kicks Off Today. #2:

7 Best Practices for Website Copywriting

Hinge Marketing

This is less relevant for longer-form content like articles, white papers, or blog posts. Here are seven best practices to keep in mind: Use plenty of headings. Learn more about website best practices in our free Website Planning Guide. On Twitter+ or LinkedIn?

Be Inspired: The Best B2B Content Of 2015


Ok, we are calling it early but here are our views on some of the best B2B content of 2015. Identifying the top or best content is clearly a subjective task. Also what is meant by “best content”? Or the content that generated the best leads and most conversions?

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Equally important is the ability to analyze successful Twitter users and learn from their process, particularly when it pertains to social media. Write case studies, eBooks, white papers, etc.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Add a link to your company's Twitter account to all mass email communications.

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

For a more detailed look at a related topic, download our free white paper on “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook.”.

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. White Paper FAQs. White Papers.


ClickInsights: What is your favorite white paper? Why do you like it?

Ambal's Amusings

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Blog WhitePaperPundit Twitter Jonathan_Kantor.


12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011


What are the current best practices in content creation? Get the answers to these questions and more here in a dozen of the best content marketing guides of the past year. The 22 Best Infographics We Found In 2011 by Co.Design. Content is king.

The Best FREE White Papers of 2010

delicious b2bmarketing

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. as outlined in my new book: “Crafting White Paper 2.0?.


New Research: B2B Content is a Dead End

Digital B2B Marketing

Today, many large B2B marketers are putting a stop to the conversation and cutting off prospects ability to continue finding additional information when potential customers get to their best content. Five white papers did not include links to an appropriate product page for more information.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. 48% of Twitter users say they rarely or never check Twitter.

An A to Z of Content Marketing Best Practices


To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. To stay ahead of that trend, apply what you can from these best practices.

The 7 Building Blocks of a Solid Content Marketing Plan


Mail Chimp’s voice and tone guide is widely recognized as one of the best guides available online. At the end of the day, the best way to ensure that your content is engaging is by creating high-quality content. You can find him on Twitter , Facebook , and LinkedIn.

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Book Review: The B2B Social Media Book


With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” “Emulate the best, not your competitors.”

Getting the Most From Your Marketing Assets


To our minds, the best explanation we have seen comes from Seth Godin, who says, “For a marketer, an asset is a tool or a platform…something you can use over and over without using it up. Infographics are a natural fit with Pinterest , and perform well on Twitter.

The Basics of B2B Social Media Marketing Strategy


Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.

Search and Social Lessons from the Zenith Social Media Marketing Conference


They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. What’s the best way to accomplish it?

10 Ways to Generate More Leads from Your Business Blog

The Point

The best way to convert organic blog visitors to subscribers is to write great content. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard.

Influencers: the key to content marketing


The year before we did this, I edited 280 white papers (average length, 40 pages). After all that grueling work, I really wanted to know how many times those white papers were downloaded in that year. But I promised I would get them the best answer I could.

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The best content marketing blends old, new, and what’s next

Sales Engine

Whether working for a company, or clients, or in a newsroom, the art of the story (or blog post, white paper or slider) takes reporting, producing and marketing. Read everything you can for ideas – magazines, newspapers, your Twitter feed, newsletters, etc.

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8 Genius Ways to Repurpose Content


Also, take advantage of the capabilities of online social networking sites — Twitter, Facebook, and others. For example, PC Magazine published “The Current State of Backup” where it focused solely on the best and worst practices of Mac users. Which blog posts performed best?

The 15 best sales podcasts in 2017 for startups and salespeople


Now Snapchat is the belle of the ball on social media, with some 150 million daily active users, which is roughly 15 times what Twitter sees. That’s pretty much what a podcast is – a somewhat structured, often freeform discussion of ideas, concepts, best practices and trends. A white paper? Here are 15 of the best options. Sales is a complicated, multi-faceted discipline, and it has evolved dramatically over just the last few years.

7 Webinar Invitation Mistakes You Can’t Ignore

The Point

Handled improperly, however, they do little more than push vital selling copy down the page, all for what most email clients (with images turned off) will see as a white box. How do you prevent your Webinar campaign from being lost in the crowd?

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How Sales Intelligence Can Help Your Marketing & Customer Service Efforts

Sales Intelligence View

Because sales intelligence allows you to search for prospects that fit your target criteria, you can also learn which markets have the best opportunities. For example: Let’s say you offer professional writing services focused on white papers. [link].


102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


The first step to improving digital marketing results is to understand the emerging trends and best practices. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 6 Twitter Stats.

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