Six Best Practices for Marketing with White Papers

Webbiquity

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Promote white papers honestly.

Paper 126

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. Link to your white paper on your home page. Find out how in a free white paper.”

Trending Sources

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

White Paper Alternatives for the Savvy B2B Marketer

SnapApp

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. How to get started: Pull from your existing materials (white papers, eBooks, etc.)

Paper 34

Are LinkedIn Groups experiencing a crisis?

Biznology

With the rise of content marketing, many zealous marketers began clogging the discussions stream with self-promotional links to landing pages, white papers, and webinars. Engaging with a comment is one of the best ways to support your groups.

An A to Z of Content Marketing Best Practices

Act-On

To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. To stay ahead of that trend, apply what you can from these best practices.

How to write lead generating white papers?

Ambal's Amusings

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Blog WhitePaperPundit Twitter Jonathan_Kantor.

Best blog posts of 2014

grow - Practical Marketing Solutions

Here are my best blog posts of 2014. It received nearly 900 comments, and more than 700 blog posts have been written on this subject, not to mention podcasts, books, white papers, and speeches. I am really proud of this book and its legacy of helping people tackle Twitter!

Best 45

The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar.

Rate 25

Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Do you know your white paper audience? Are those concerns being addressed in your white papers? Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. Such elements are rare in a technical white paper.

Killer Questions to Ask Before Starting a White Paper Project

Ambal's Amusings

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Blog WhitePaperPundit Twitter Jonathan_Kantor. Jonathan Kantor is 14-year white paper marketing veteran. White Papers.

How to enhance information absorption for your white paper?

Ambal's Amusings

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used?

How to Find The Best Influencers for Your Company

Act-On

It’ll help you identify the best influencers later on. It’d be a mismatch to partner with an influencer whose main platform is Snapchat if you want to promote white papers to technical CMOs. Followerwonk is based on Twitter information.

The 28 Best Web Design Tools

Webbiquity

A content experience platform that aggregates all of your content (blog articles, eBooks, videos, white papers, and more) so you can create, manage, and optimize tailored content experiences for every stage of the buyer journey. 1: Best Online Business Tools Series Kicks Off Today. #2:

Best of 2014: Surveys & Polls

SnapApp

Here’s our roundup of the best polls and surveys from 2014. This survey allowed MarketingProfs to collect profile data on their audience as well as new leads for their database, promoting it via their influential Facebook, Twitter, and LinkedIn accounts.

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Be Inspired: The Best B2B Content Of 2015

BuzzSumo

Ok, we are calling it early but here are our views on some of the best B2B content of 2015. Identifying the top or best content is clearly a subjective task. Also what is meant by “best content”? Or the content that generated the best leads and most conversions?

Best 49

7 Best Practices for Website Copywriting

Hinge Marketing

This is less relevant for longer-form content like articles, white papers, or blog posts. Here are seven best practices to keep in mind: Use plenty of headings. Learn more about website best practices in our free Website Planning Guide. On Twitter+ or LinkedIn?

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. White Paper FAQs. White Papers.

ClickInsights: What is your favorite white paper? Why do you like it?

Ambal's Amusings

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Blog WhitePaperPundit Twitter Jonathan_Kantor.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Add a link to your company's Twitter account to all mass email communications.

12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011

Webbiquity

What are the current best practices in content creation? Get the answers to these questions and more here in a dozen of the best content marketing guides of the past year. The 22 Best Infographics We Found In 2011 by Co.Design. Content is king.

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

For a more detailed look at a related topic, download our free white paper on “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook.”.

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Equally important is the ability to analyze successful Twitter users and learn from their process, particularly when it pertains to social media. Write case studies, eBooks, white papers, etc.

The Best FREE White Papers of 2010

delicious b2bmarketing

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. as outlined in my new book: “Crafting White Paper 2.0?.

New Research: B2B Content is a Dead End

Digital B2B Marketing

Today, many large B2B marketers are putting a stop to the conversation and cutting off prospects ability to continue finding additional information when potential customers get to their best content. Five white papers did not include links to an appropriate product page for more information.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. 48% of Twitter users say they rarely or never check Twitter.

The best content marketing blends old, new, and what’s next

Sales Engine

Whether working for a company, or clients, or in a newsroom, the art of the story (or blog post, white paper or slider) takes reporting, producing and marketing. Read everything you can for ideas – magazines, newspapers, your Twitter feed, newsletters, etc.

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Book Review: The B2B Social Media Book

Webbiquity

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” “Emulate the best, not your competitors.”

Getting the Most From Your Marketing Assets

ActiveDEMAND

To our minds, the best explanation we have seen comes from Seth Godin, who says, “For a marketer, an asset is a tool or a platform…something you can use over and over without using it up. Infographics are a natural fit with Pinterest , and perform well on Twitter.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.

An A to Z of Content Marketing Best Practices

Act-On

To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. To stay ahead of that trend, apply what you can from these best practices.

10 Ways to Generate More Leads from Your Business Blog

The Point

The best way to convert organic blog visitors to subscribers is to write great content. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

Mail Chimp’s voice and tone guide is widely recognized as one of the best guides available online. At the end of the day, the best way to ensure that your content is engaging is by creating high-quality content. You can find him on Twitter , Facebook , and LinkedIn.

Plan 109

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity

They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. What’s the best way to accomplish it?

Are You Obsessed with the Social Small Stuff?

grow - Practical Marketing Solutions

They don’t care about your Facebook page or if you are active on Twitter. Look at the brochures, briefs, white papers, and internal documentation that are floating around your organization. You’ll get sporadic “compliance” at best.

A Resource Guide to Marketing Content Success

KoMarketing Associates

We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. White Papers and E-Books. The Ultimate White Paper Template by Curata.

How Sales Intelligence Can Help Your Marketing & Customer Service Efforts

Sales Intelligence View

Because sales intelligence allows you to search for prospects that fit your target criteria, you can also learn which markets have the best opportunities. For example: Let’s say you offer professional writing services focused on white papers. [link].

Demand more from today’s B2B marketer

Sales Engine

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag.

Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010

Webbiquity

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. The 10 Best Infographics for Internet Marketing Pros by Marketing Pilgrim. ** 5 Stars.

8 Genius Ways to Repurpose Content

Act-On

Also, take advantage of the capabilities of online social networking sites — Twitter, Facebook, and others. For example, PC Magazine published “The Current State of Backup” where it focused solely on the best and worst practices of Mac users. Which blog posts performed best?