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Balancing social resources across multiple business lines

Sprout Social

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively. The big misconception about social is that it’s easy.

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10 Free Content Marketing Resources You Need to Bookmark

Contently

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Which resources can you really trust? To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources.

Resources 195
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Managing Priorities, Projects & Tactics with Limited Resources

Oktopost

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working. Catch all episodes here.

Resources 118
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Brandpoint’s Favorite Marketing Resources 2022

Brandpoint

Check them out to add some new resources to your list! Total ANNARCHY Author: Ann Handley Topic focus: Writing, marketing and “living your best life” – tactical marketing tips Frequency: Biweekly Why read: Ann Handley’s writing is fun and interesting to read. She uses humor and personal stories to get her points across.

Resources 106
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Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. How to structure your team so everybody has an account-based lens for their work and campaigns.

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5 Resources for Professional Development

Heinz Marketing

When work gets busy, it’s easy to become so distracted by meetings, emails, and deliverables, that we completely lose sight of our professional development. Whether you’re learning a new skill for the first time or looking to brush up in a particular area, Hubspot is an awesome resource. Happy Learning!

Resources 132
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Employee Resource Groups: Putting Diversity & Inclusion into Action

Zoominfo

The next, crucial step is to actively build a work culture where people of all backgrounds feel included, supported, and safe. A new team member recently shared that a main reason they wanted to work at ZoomInfo is because of how refreshing it is to see someone that looks like them being successful,” Johnson says.

Resources 130
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An ABM Content Strategy You Can Steal

Speaker: Mason Cosby - Director of Growth at Gravity Global

Despite this importance, many marketing teams struggle to find the time and resources necessary to create engaging content. The content types that work best based on different ABM approaches. In the world of marketing, content is king. As a result, they don't see proper account engagement. Don't miss out––register today!