[VIDEO] How to Get 30% Response Rates with Prospecting Emails
FEBRUARY 1, 2017
If you’re getting 30%+ of your prospects to reply to you, you can probably stop worrying about it as much, but if you’re getting less than that, then what I am about to share with you could be a game changer. What Makes a Good Prospecting Email.
Should Salespeople Prospect Anymore?
Your Sales Management Guru
SEPTEMBER 29, 2014
Should Salespeople Prospect Anymore? Last week during a client’s sales meeting we got into a discussion regarding pipeline values, needless to say the number of prospects and dollar values were insufficient to achieve the overall corporate revenue objectives.
Target Your Best Prospects by Segmenting Your Best Customers
Modern B2B Marketing
JUNE 23, 2016
The best customers are those that last a lifetime , and by segmenting your current customers and identifying which are the most profitable, stay the longest, expand service, and refer new customers, you can allocate more of your marketing dollars to acquiring similar prospects.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Best all-in-one SEO tool suites. Which approach is best for your organization depends on a variety of factors. Generally, best-of-breed tools offer greater functional depth, while all-in-one suites simplify management and integration. 3: The Nine Best Facebook Marketing Tools. #4:
For prospecting success, leave your data order till later
MARCH 1, 2017
But when they place an order for prospecting data—whether it’s email, telephone, or postal addresses—marketers often end up with data that isn’t exactly what they had in mind. Get your prospecting campaign ducks in a row before ordering the data.
To get the best prospecting data, use a broker
APRIL 5, 2017
Here is a seven-step process for finding and working with a data broker who will get you the best data for prospecting campaigns. Take a sample of the data to test, if there’s time and if the universe of potential prospects is large enough.
Tools and Tips for Outbound Sales Prospecting
Modern B2B Marketing
JANUARY 19, 2017
Author: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. Ultimately, we are making inroads with our top prospects using our outbound prospecting process.
3 Ways to know your prospects as well as they know you!
grow - Practical Marketing Solutions
MARCH 16, 2016
How do you get to know your prospects? Or maybe a better question is, are you getting to know your prospects? Today I’ll go through three ways you can get to know your prospects in 2016. What Is A Prospect? 3 Ways To Get To Know Your Prospects With Segmenting.
Exciting new tools for B2B prospecting
DECEMBER 31, 2014
New ways to find prospects continue to come on the scene—it seems like daily. One big new development is the trend away from static name/address lists, to dynamic sourcing of prospect names complete with valuable indicators of buying readiness culled from their actual behavior online.
Marketers Need to Focus on Prospects' Behaviors, Not Demographics
OCTOBER 26, 2015
Marketing is often about treating the largest groups of prospects and customers the same. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. Paying attention to prospect intent is key to that transformation.
4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!
MARCH 24, 2015
The Essential Handbook for Prospecting and New Business Development. Mike''s presentation, “4 Tips to Power Up Prospecting in 2015,” blew me away. Mike is unashamedly passionate AND practical about prospecting. So, what is prospecting , exactly?
The Greatest Prospecting Campaign I’ve Ever Run
OCTOBER 14, 2016
No … this isn’t a Quentin Tarantino movie (though that sounds kind of awesome), this is the story behind the greatest prospecting campaign I’ve ever run. Let’s get to the meat of why you’re here: to read about why my prospecting campaign at Dyn was the best I’ve ever run.
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Here are 28 of the best tools for influencer research and outreach. Sample review: “If you follow lots of prospects and people who might be interested in sharing your content, you will find some will follow back. This was the 13th post in the Best Online Business Tools series. #1:
6Sense Finds B2B Prospects Using Web Site Activities
Customer Experience Matrix
AUGUST 28, 2014
I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. Individual models predict the individual’s likelihood to be the best sales contact.
Lead Generation: How to speak the language of your prospects
B2B Lead Generation Blog
MAY 12, 2014
Instead, it was in plain sight, in the body of the email – against best practices. How did Keith make the decision to abandon best practices with his campaign? He took what he knew about his audience and tested it against best practices.
10 Creative Ways to Improve Prospecting and Sales Emails with Video
APRIL 18, 2017
Optimizing prospecting and sales emails is something you could probably dedicate the rest of your life to. Because, if your sales team can’t stand out in the inbox, grab attention, and ignite a response from their prospects or accounts, how are they going to close a deal?
4 Measures to Find Out if Your Prospecting is Effective
Your Sales Management Guru
APRIL 13, 2015
4 Measures To Find Out If Your Prospecting is Effective. KEN: We have a guest blog this week, during the past year, our research told us that “prospecting” was the #1 issue facing sales leaders. Once you have these details, prospecting can begin.
4 Tips to Power up Prospecting in 2015: #2 Commit to It!
MARCH 25, 2015
The Essential Handbook for Prospecting and New Business Development. After listening to his captivating and insightful presentation at the 2015 Virtual Sales Kickoff , I asked him if I could share his “4 Tips to Power Up Prospecting in 2015”: Part 1: Tip #1 Believe it works.
Druva Chooses Infer to Predict Highest Potential Prospects
JUNE 22, 2016
Like many of our customers, Druva has grown rapidly in recent years and needed a better way to evaluate and prioritize good prospects for personalized follow up. What are your best practices for driving adoption? We’re always happy to welcome another customer to the Infer family.
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner. This was the sixth post in the Best Online Business Tools series. #1:
Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read
FEBRUARY 2, 2016
Here are five easy steps to sending targeted email messages that your prospects will actually want to read: Step One: Truly Understand Your Audience. People respond best to content that’s closest to their own situation, content that is recognizable.
Stop Hard Selling, Start Listening to Your Prospects
JANUARY 26, 2017
How many prospects does your sales team close on average? It all comes down to how marketing and sales are communicating with prospective buyers. Instead, embrace the idea that it’s time to listen to your prospects. People don’t always buy the best—they buy their favorite.
The Essential Best Practices to Successfully Prospect Inbound Leads
OCTOBER 22, 2013
Instead of cold calling, start an inbound sales approach by prospecting your inbound leads. 4 Keys to Successful Inbound Lead Prospecting. I’d like to share four tactics we use at HubSpot to successfully prospect inbound leads , because these leads present a big opportunity.
B2B prospecting data just keeps getting better
NOVEMBER 27, 2013
B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets.
Top Ways to Attract Prospects
JANUARY 15, 2016
It’s important to stay up-to-date on online trends in order to make the best use of technology for marketing. Your best bet in terms of social media marketing can change depending on your location in the world. Happy new year, everyone!
Lead Generation: Does your teleprospecting deliver value to prospects?
B2B Lead Generation Blog
MARCH 31, 2014
Although 88% is not ideal compared against the common standard of a 95% level of confidence, you always have to consider the best approach to validity starts with understanding your testing circumstances and using the best option available those circumstances will allow.
Engaging Your Prospects – The Real Numbers
JANUARY 18, 2016
The question I’ve been working on lately might get you thinking: What’s the best technique to snag a meeting with a prospect? The best prospecting technique is the one that brings in the most leads with the least amount of effort.”.
Mining Un-engaged Prospects using a Multivariate A/B Approach
JULY 13, 2016
So with that in mind, and for the purpose of this post, I wanted to focus on the prospects with sometimes big potential. I’m talking about the non-open prospect emails in your email universe. Don’t ignore your unengaged email prospects.
28 (of the) Best Business Blogging Guides and Tips of 2013
JANUARY 27, 2014
How can you attract more sales prospects to your blog? Find the answers to those questions and many others here in more than two dozen of the best business blogging guides of the past year. Best Business Blogging Guides and Tips. Best Tips for Beginning Bloggers.
3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails
MARCH 1, 2013
” Dear Sales Rep: We are not best friends – why would I give you that information? Why would I do all your prospecting work for you? Targeting & Segmentation Email Marketing personalization prospecting research sales segmentation selling targeting
Why Prospect Research Is Sales Best Practice
Sales Intelligence View
NOVEMBER 12, 2012
Most sales managers expect reps to reach a certain number of phone calls, emails, or tweets every day in their efforts to contact prospects, and some companies reward reps for maintaining a high volume of calls each day. Prioritize Your Prospects.
The Best of the Best: 2016 Video Marketing Awards
NOVEMBER 11, 2016
Best Personalized Video Campaign – Reltio. Recognizing the potential of personalized video, they launched a targeted campaign to more than 10,000 leads to increase awareness and identify their most engaged prospects. Best Use of Video for Sales Prospecting or ABM – MongoDB.
Link building basics: Vetting link prospects
AUGUST 15, 2014
However, this does not mean we are done with the link prospecting portion of our campaign. Once you have amassed a sufficient number of potential link opportunities, it becomes time to start vetting those link prospects until you are left with only the best and most relevant sites.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
What are the best practices and frameworks for creating such a strategy? Discover the answers to those questions are more here in 18 of the best guides to crafting a content marketing strategy of the past year.
How to Evolve Your Prospect Management in a Predictive World
Modern B2B Marketing
JANUARY 27, 2016
Author: Sean Zinsmeister It used to be that prospect management meant dolling out “ Glengarry Leads ” to add to your Rolodex, keeping a spreadsheet of top prospects, or most recently populating an empty CRM database with leads that seem to “look good.”
Your Sales Management Guru
SEPTEMBER 6, 2016
High–Profit Prospecting. High-Profit Prospecting b y Mark Hunter, published by AMA (American Management Association) has laid out solutions to one of the top sales problems facing every sales organization. Time Management for Prospecting. book review-.
Turn online prospects into customers in 5 steps
AUGUST 26, 2015
What is the secret to turning interested prospects into paying customers? When it comes to your own website, post just the best testimonials for other customers to see. The post Turn online prospects into customers in 5 steps appeared first on Biznology.
B2B Conversion Tracking Best Practices
JUNE 2, 2016
Through digital ad tracking and website tracking, we have the opportunity to understand quite a bit about our prospects and customers before a word is even spoken. Of course, it’s never quite as easy as we’d like to measure our prospect’s journey in the era of big data.
The 14 Best Marketing Automation Tools
JULY 12, 2016
But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Here are 14 of the best marketing automation tools based on their popularity with reviewers.
6 Best Practices For More Effective Direct Mail Campaigns
JULY 29, 2016
As Sangram Vajre , CMO at Terminus, says “engage your prospects everywhere they are.”. B2B marketers leverage multiple channels and consistent messaging across each touchpoint in the buyer’s journey to deliver a truly personalized and integrated experience for prospects.