Looking to enhance sales lead performance? Put process before technology.
MAY 16, 2017
Technology is great at automating best practices, but you have to have them in place first. So start by engineering your processes to focus on lead quality not quantity. We had a conversation about the importance of process surrounding Market, Media, Message and Metrics. Before buying new technology, define the processes your organization needs to make the most impact. Lead Generation Marketing & Sales Alignment Sales Process Lead Nurturing Outbound Marketing