Looking to enhance sales lead performance? Put process before technology.

ViewPoint

Technology is great at automating best practices, but you have to have them in place first. So start by engineering your processes to focus on lead quality not quantity. We had a conversation about the importance of process surrounding Market, Media, Message and Metrics. Before buying new technology, define the processes your organization needs to make the most impact. Lead Generation Marketing & Sales Alignment Sales Process Lead Nurturing Outbound Marketing

Analyze your target’s buying process, for greater marketing efficiency

Biznology

B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it.

Trending Sources

3 Ways Marketing Ops Can Improve Your Planning Process

Modern Marketing

So, what can you do to improve your marketing planning process? They live and breathe strategy, data, and process, making them the perfect steward of the marketing plan. Rather than inventing your own process or terminology, work with an external source.

The Eight Best Social CRM Tools

Webbiquity

” Here are eight of the best social CRM tools for capturing and scoring leads, facilitating prospect and customer social media engagement, and managing sales processes, customer relationships, and marketing programs. 1: Best Online Business Tools Series Kicks Off Today. #2:

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Four Sales and Marketing Processes that Demand Marketing Automation

Salesfusion

The post Four Sales and Marketing Processes that Demand Marketing Automation appeared first on Salesfusion. Best Practices Customer Interaction Nurture Marketing

Why the Best Marketing Teams Embrace Process

Hubspot

Whether it''s a new piece of content, a social media campaign, or a landing page for a new product, there''s something about the creative process that marketers just love. The Science Behind Process. Process has been around for a long time. Pandora''s Product Development Process.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

A “content creation, workflow and experience platform” that helps marketing teams strategize, plan, and produce content; collaborate on projects and content calendars; set up and manage approval processes; and manage campaigns. 3: The Nine Best Facebook Marketing Tools. #4:

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28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Find the answers to those questions and many others here in more than two dozen of the best business blogging guides of the past year. Best Business Blogging Guides and Tips. Best Tips for Beginning Bloggers. Best Guides to Blogging Mistakes and Pitfalls to Avoid.

The Unsung Heroes of the Sales Process

LeanData

They are the architects of an efficient, repeatable and scalable process. This isn’t about declaring the “best” in Sales Ops. The domain of Sales Ops is incorporating this brave new world of technology into a process that makes teams more productive.

The Best of the Best: 2016 Video Marketing Awards

Vidyard

Best Personalized Video Campaign – Reltio. Best Use of Video for Sales Prospecting or ABM – MongoDB. Best Online Video Presence for a B2B Brand – SolarWinds. Even conversions take 50% less time, which has shaved almost 50 days off the process.

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The 29 Best Web Analytics Tools

Webbiquity

But with the arrival of Google Tag Manager, the process has been streamlined.” This is one of the best event tracking web analytics tool which can be really helpful for any business site. This was the 23rd post in the Best Online Business Tools series. #1:

Aligning To Revenue: A Complete Marketing Planning Process

bizible

The result is missing expectations or targets midway through the year, large discrepancies between budget and actual spending, and confusion on the best way forward when revenue generated falls short of expectations. Every Marketing Planning Process Depends On Accurate Measurement.

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The 26 Best WordPress Plugins

Webbiquity

Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. Use the process of A/B Testing to try different variations of your post titles to get a higher click through rate.

Best 50

Are Companies Ignoring Their Best Source For Buyer Insights?

Tony Zambito

Hot buzzwords steamrolling through 2017 are Machine-Learning, Natural Language Processing (NLP), and Artificial Intelligence. Stories From The Best Source. Thus, companies will need to view insights as a human-centered process and not a data-centric process alone.

My online influencer research and engagement process

Biznology

To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. When I want to be more blog and blogger specific, Inkybee definitely has the best blog research tool — and by best, I mean least tedious.

How to Validate Your Blog Post Topics: A 3-Step Process

Hubspot

To help you avoid wasting time on topics and keyword plays that won't generate a meaningful return for your business, we've put together a simple process for validating your ideas before you start writing. How to Validate Your Blog Post Topics: A 3-Step Process.

15 Best Practices for Email Unsubscribes – With Examples

Act-On

The unsubscribe process you use for your email list might not be the most scintillating topic for conversation. That’s just one aspect of why the unsubscribe process is more interesting than it first appears. Here are the best practices for making it work: 1.

The Best of the Best: 2015 Video Marketing Awards

Vidyard

This year, after more than 100 applied, we selected 8 of the best uses of video marketing in 8 different categories to award to 8 different companies. Best Explainer, Infographic, or Whiteboard Video. Best Integrated Video Marketing Campaign.

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Why you need a creative workflow process

Act-On

This is where establishing a creative workflow process can come in handy. Secondly, despite your best efforts to set a process and get buyoff from all involved, things (and people) will go rogue. They’ll usurp the process, jump up the chain, or weigh in late with feedback.

New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

So, how can brands get in front of buyers during the research phase, and help speed up the process once they make the vendor shortlist? Social proof is a must for attracting more potential customers, edging out competitors later in the buying process, and closing deals faster.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

What are the best practices and frameworks for creating such a strategy? Discover the answers to those questions are more here in 18 of the best guides to crafting a content marketing strategy of the past year.

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How to Research Blog Topics: A Step-by-Step Process

Hubspot

In this post I will take you through a four-step process for researching your blog posts. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you.

Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process

Act-On

Part three outlined the steps to designing a successful lead process. Once a qualified lead has been identified, the next step is to create a lead handoff process where marketing hands the qualified lead to sales so that sales can follow up on it. You can create an automated process to alert sales that they have a new qualified lead. A standard follow-up process for all qualified leads. Here’s an overview of the handoff process.

5 Ways to Speed Up Your Content Editorial Process

Modern B2B Marketing

So, use this blog as a guide to speed up your editorial process without compromising the quality of your content. Let’s get into the five ways you can speed up your content editorial process: 1. This is a key factor in speeding up your editorial process.

Taking Control of Your Content Creation Process: How Setting Boundaries Creates Simplification

Content Standard

Take a second out of your day, and imagine what the perfect content creation process would look like for your team. You’re never going to have an absolutely perfect content process (sorry). Regular scheduling for your entire content creation process is essential.

An A to Z of Content Marketing Best Practices

Act-On

To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. To stay ahead of that trend, apply what you can from these best practices.

QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?

Modern B2B Marketing

Marketing automation software empowers marketers by creating workflows to automate marketing programs, campaigns, and processes, including event management and promotion and post-event follow-up with targeted messaging that takes their persona and event attendance into account.

Successful Sales Coaching Best Practices

DiscoverOrg

Sales is tough and ongoing sales development is a never ending process. It’s a maturing process, really. Dave: I subscribe to a methodology I refer to as the “Best Known Method.” Best known method for onboarding a new hire.

4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes

Infer

Rather than relying on human intuition to inform their processes, these early adopters are leading the arms race for data by reinventing how their businesses operate based on intelligence that’s generated by AI and other related data science techniques.

Best Practices for Revenue Ops: Data & Analytics

bizible

As outlined in the ebook, The Rise of Revenue Ops , there are four key pillars to revenue ops: Management & Strategy, Process Optimization, Technology & Project Management, and Data & Analytics. What are best practices for data management, stewardship, and delivery?

The Seven Best File Sharing Tools

Webbiquity

Fortunately, a number of file sharing tools and services have been rolled out over the past few years which speed and simplify the process. Here are seven of the best file sharing tools according to expert reviewers. This was the 11th post in the Best Online Business Tools series. #1:

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Where is ROI Best Applied in the Sales Process?

The ROI Guy

On average, 76% of deals are now won or lost early in the decision making process – going to the solution provider who helps your Prospect uncover and prioritize the issue and set the buying agenda, while only 24% are won / lost during the later competitive bake-off phase.

7 Best Practices for Optimizing Sales Enablement

Act-On

Sales Enablement is a strategic, ongoing process to equip the sales team with the tools, resources and skills to make them more efficient, and ultimately improve sales execution and drive revenue. B2B companies are making huge investments in sales enablement tools, but too many begin with little understanding of the people, processes, and enterprise-wide insights they must bring together in order to make sales enablement a success.

The 12 Best Special-Purpose Business Software Tools

Webbiquity

Most of the posts so far in this series on the best online business tools have addressed marketing functions. But there’s virtually no business process, no matter how narrow, that can’t be improved by technology—as demonstrated by the tools here.

Marketing Planning Process for Professional Services

Hinge Marketing

However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. You need to follow a specific process — one that produces a plan custom-tailored to your needs. Before we get into that process, however, let’s clarify a few key marketing planning concepts. Marketing Planning Process Defined. Benefits of the Marketing Planning Process.

The Branding Process for Professional Services Firms

Hinge Marketing

The branding process is a systematic approach to creating and promoting a firm’s brand. The brand building process can be applied to either the development of a new brand or the rebranding of an existing firm. In this article we’ll review the context in which the process is used, what happens during each phase, and what success looks like. This process is adapted from the one we use at Hinge ­— a program based on a decade of research into thousands of high-growth firms.

Marketing lessons from the college admissions process

Biznology

Of course, we’re talking about the 18-year-old high school student, an elusive creature best known for his penchant to hide – at least from adults. I’ve gone through the college process twice, and each time I’ve absorbed new lessons about marketing to Millennials in an era of rapid change.

20 More of the Best Social Media Marketing Guides and Tips of 2013

Webbiquity

What are the best practices for promoting events through social media? Find the answers to those questions and many others here in 20 more of the best social media marketing guides of the past year. Best Social Media Marketing Guides and Tips.

Marketing Funnel Management Best Practices

Reachforce

If you use the marketing funnel, there are some tweaks to the process you can make to yield better results. Here are a few best practices to tweak your marketing funnel to […].

How to Lose Your Best Referral Sources

Act-On

In the process, he lost valuable information and qualified sales leads. The post How to Lose Your Best Referral Sources appeared first on No More Cold Calling. The fortune is in the follow-up for account based sales teams.