Six great blogs for B2B Marketers
SEPTEMBER 24, 2014
Its’ no wonder—he’s the author of the single best book on B2B marketing, The Marketing Manager’s Handbook , now apparently out of print. I was honored to contribute a guest post for PointClear last year.
Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation
APRIL 6, 2017
Beyond the fact that this is too long, and not well written, it was sent to PointClear, my B2B lead generation services company, that does what they purport to do. The provider, in these cases, is forced to go to war with their day-to-day contact or do what they say and hope for the best. Based on my experience over the past almost 30-years it seems that everyone has been burned by outsourced lead generation. Often multiple times.
Does Your Sales Team Know How to Follow-Up on a Lead?
JUNE 7, 2016
Today we will discuss why it’s vital for marketing to develop a training guide for sales so all are on the same page as far as understanding what constitutes a lead in your organization, and what’s the best way to follow up on one. Develop a lead hand-off process and follow-up best practices.
Insights on Outbound Conference in Atlanta
APRIL 19, 2017
For example, right now our website says: “PointClear is 100% focused on proactively reaching out to prospects that fit your ideal profile. Anthony Iannarino explained The New Buying Cycle: Identify a better future state, build consensus around needs that will move the prospect to a better future state, eliminate price as an element of the evaluation, getting agreement to take the steps necessary to get to the best possible future state.
Good Reads for B2B Sales - Cold Calling Revisited
APRIL 4, 2013
PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Cold Call, revisited: Best practices for getting in the door.
Good Reads for B2B Sales - Selling at Every Level
APRIL 18, 2013
Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. University of Pennsylvania’s researcher Adam Grant says ambiverts tend to be the best sales people, not the clichéd aggressive extroverts.
Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing
JULY 11, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The best place for them to get this confirmation is from product or service reviews from satisfied customers.
Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing
JUNE 6, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Online content in the sales and marketing industries is dynamic and constantly changing.
Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3
JANUARY 22, 2016
It’s a relief to see a return to a balanced approach to selling, and those sales teams who best blend new methods and old, using all means available, had, and will continue to have, the most success. I hope you have enjoyed these three blogs and best wishes for 2016
The B2B Lead Generation-Demand Generation Book “Hall of Fame”
JANUARY 21, 2012
By reading books from the best thought leaders in the country, a tremendous amount of insight, strategies, and tactics can be reviewed, and hopefully implemented in your firm. . One of the best books on B2B social media.
An Allbound Marketing Approach Closes Your Revenue Gaps
MAY 18, 2016
Inbound drives smaller deals that often involve lower-level decision makers : Marketo said it best: “It’s unlikely that CXOs are going to spend time trolling the web for blogs and other content.” To learn more about RING, download PointClear’s whitepaper, (no registration required).
Lead Generation Best Practices Part 6: Fewer Leads Are Better
DECEMBER 9, 2010
Best-of-class prospect development—and its focus on fewer, higher qualified sales leads—fills forecasts with sales-ready buyers and helps marketing and sales resources operate more efficiently. For an in-depth look at the concept that sales benefits from receiving fewer, more highly-qualified leads, I encourage you to download the PointClear white paper, Why Your Sales Force Needs Fewer Marketing Leads.
When You Should (and Shouldn't) Outsource Your Marketing
DECEMBER 17, 2012
Pointclear interviewed one Karen Hayward, EVP and CMO for CenterBeam, who had a great quote on this idea of outsourcing that should help organizations vetting good service providers. "It’s It's also critical to establish terms and best practices up front if you're outsourcing social media.
Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps
FEBRUARY 2, 2012
When PointClear engages with marketing and sales executives at technology, healthcare and BPO services companies with complex offerings, the primary objective of our sales lead generation, lead qualification, and lead nurturing services is to help them close more deals at higher deal sizes.
Four Things to Consider Before You Buy Marketing Automation
AUGUST 30, 2011
The best way to achieve a successful process implementation is to give authority and responsibility to an “independent” project director. Like the implementation phase, this is best achieved by identifying the resources that will have the authority and knowledge to ensure the new process is being followed. This post originally appeared on the PointClear blog. Well, we’re in the dog days of August.
On Becoming a Top Sales Expert at Top Sales World
FEBRUARY 21, 2012
to be selected a Top Sales Expert at Top Sales World , the international online community dedicated exclusively to sharing sales best practices. The Top Sales Expert team includes best-selling authors, builders of large global consultancies, and sales professionals within the Fortune 500 arena. As a prospect development firm providing outsourced sales solutions to B2B companies involved in the complex sale, PointClear shares the goals of Top Sales World.
The 11th Question to Ask Before Buying a Marketing Automation Solution
OCTOBER 20, 2011
As I read the article, it occurred to me that I would add an eleventh critical question: Do you have best-practice lead generation and lead nurturing processes in place before you implement a marketing automation solution?
Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples
FEBRUARY 7, 2012
In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results.
Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
B2B Marketing Zone Posts
AUGUST 3, 2010
Best of B2B Marketing. Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. PointClear (4).
Who gets your vote as history’s top twenty women? And the winners are…
FEBRUARY 21, 2011
A search is on to find the most influential and inspiring women who are at the forefront developing and applying best-practice processes in sales lead management. PointClear is proud to be a sponsor of this first-ever recognition of women leaders in managing sales leads. Sponsoring SLMA’s Top Twenty Women in sales lead management got me to thinking about the top 20 women of all time.
Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource
OCTOBER 13, 2011
The best advice is to talk with a few companies, understand their cost and, equally as important, understand your real cost. My friends over at PointClear have a good comparison guide titled, “ We Can Do It Cheaper.” Ken Murray is a 30 year veteran of the Inside Sales space.
Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics
JULY 11, 2011
Because PointClear provides outsourced prospect development services —lead generation, lead qualification and lead nurturing—to clients in the technology and SaaS sectors, I was particularly interested in Lauren’s findings on sales and marketing expenses as a percentage of revenue for three publicly-held cloud application companies: Salesforce.com, SuccessFactors and NetSuite.
B2B Marketing Events Around The World - Mar 2011
MARCH 1, 2011
Orange County, CA: Spend an evening with best-selling author, speaker and marketing expert, Seth Godin. Atlanta, GA: Dan McDade, CEO of PointClear will discuss ways to nurture the relationship between sales and marketing.
B2B Lead Management Market Heats Up
JULY 31, 2009
Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. How many of those briefings you listen to from the tools vendors label their tools/capabilities as "best practices"?
Social Selling 2016: Top 100 Influencers and Brands
FEBRUARY 24, 2016
Be sure to follow them to stay up to date on the best content and resources on Social Selling! PointClear. PointClear PD.