The Point

MARCH 22, 2024

List benefits, not topics. Don’t list topics or key themes, or worse yet, the agenda. Talk about lessons, tips, techniques, strategies, templates, best practices – anything that conveys an immediate learning benefit, and something tangible that the reader can take away from the event and put to practical use. Yes, it’s a cliché.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. It’s not easy, but we put a list together to make it a little more manageable. Find the best-performing social media content across all platforms with BuzzSumo.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Webbiquity

MAY 16, 2023

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Marketing Insider Group

JULY 24, 2023

Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. Build a Keyword List First, you need to know what you’re working with. Categorize Your Keywords Now that you’ve got your list, it’s time to get organized. Let’s take a look: 1.

Keywords 232

Keywords SERP Eye-Tracking SEO 232

Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. Which roles within your organization work on the tasks identified and who needs access to the AI tools? Target users.

Marketing AI 99

Marketing AI Paid Search Agency Generation Enterprise Management 99

SmartBrief - Marketing

MARCH 10, 2024

A/B testing provides rapid testing, by segmenting your list into at least two groups, where segment A receives one version of the newsletter and group B receives a slightly different version. The larger the list size, the greater the number of segments. Tuesdays and Wednesdays are the best days to send emails.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Optinmonster

APRIL 11, 2024

For example, if someone signs up through your OptinMonster campaign (that’s the “if”), Uncanny Automator can then do things like add them to your email list, send a welcome message, give them a special offer, or even update your CRM software (those are the “then” actions). Ready to get started?

Automation 84

Automation Marketing Websites Work Management Conversion 84

Martech

FEBRUARY 29, 2024

As email providers like Gmail continue to crack down on poor sending practices, it’s more crucial than ever for marketers to build and maintain a clean, engaged email list. This requires following current best practices and email regulations. Use only zero and first-party data This is critical — no buying email lists ever!

Practices 94

Practices Ad Building Privacy Policies Deliverability 94

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. However, building a strong list takes a smart strategy, the right tools and good execution. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Walker Sands

AUGUST 12, 2020

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Best Practices 52

Best Practices Ad Agencies Companies 52

Martech

MARCH 4, 2024

In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. ‘Hi Once you’ve accounted for every quirk and possible catastrophe from your list, you’re still not in the clear. For example, “every new email list must meet these standards.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Martech

FEBRUARY 8, 2024

But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. We already rank in many lists like “best appointment setting companies.” Users might click all the options, compare offers, and convert with someone else on your list, not you.

Top of Funnel 112

Top of Funnel SEO B2B Paid Search Agency 112

Engagio

MARCH 19, 2024

Prescriptive Sales Dashboards offer a unified and prioritized view of a seller’s territory / account list where sellers spend most of their time (i.e. The reps who can limit distractions and increase their time selling will have the best shot at p-club. So, what is it? CRM, Outreach, web app). What problem does it solve?

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. This list of considerations applies to all AI tools. We know this from observation and a few useful stats.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. Dig deeper: 9 steps to make an email reactivation program that really works 2. Service mindset The best marketers don’t just sell. What’s missing? They help others find solutions.

Email Marketing 86

Email Marketing Effectiveness Work Management Planning 86

Convince & Convert

DECEMBER 15, 2023

If you’re growing your business and footprint online, this is the best time to understand social media SEO. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence. Use these additional tips to find the best ones for you: Don’t use too many of them.

Social Media 154

Social Media SEO Cost Per Click Media 154

SalesIntel

APRIL 17, 2024

This article presents established best practices for implementing B2B email marketing automation effectively. Automation helps your business by sending personalized emails, organizing who gets them, planning when to send them, and tracking how well they work. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

DECEMBER 8, 2023

Are you looking for the best coming soon plugin for your WordPress site? A cleverly designed WordPress coming soon page can generate leads, grow your email list, and start building customer relationships. We’ve reviewed the dozens of maintenance mode plugins to put together the list below. Want to see how it works?

Best Practices 101

Best Practices Landing Pages Template Work Management 101

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization. How to Choose the Best MailChimp Alternative 1. You’re not alone.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Koroberi

APRIL 9, 2024

Arkieva SEO campaign Work > Arkieva SEO Securing a prominent position on search engine results pages (SERPs) is crucial for attracting buyers. We determined that the Arkieva website was technically sound – it loaded quickly, passed accessibility testing, had a strong backlink profile and utilized best practices for intrasite linking.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Martech

APRIL 1, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you work for a growing small-to-medium-size consumer business. Understood? In your inbox.

Paid Content 82

Paid Content Campaigns Allocation Marketing AI 82

ClickZ

FEBRUARY 26, 2024

The LinkedIn State of Sales Asia-Pacific 2022 research revealed 81% of Indian buyers believe that working remotely has made buying easier. First, it provides account insights, helping sellers target accounts that have the best chance of success.

Buyer Intent 98

Buyer Intent Privacy Intent B2B Sales 98

Optinmonster

JANUARY 24, 2024

As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your email marketing campaigns. List Growth Rate Your list growth rate is how your email list has grown over time.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Choozle

APRIL 9, 2024

By consciously choosing our words and expressions, we can create a workplace culture where everyone feels valued, respected, and empowered to contribute their best. We worked alongside employees who shared their experiences and perspectives, highlighting the impact of language on fostering inclusivity.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Ranking 65

Martech

APRIL 8, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Describe a situation where you had to work with cross-functional teams to identify and address inefficiencies in business processes. Please list the top five duties for this position. Format) List the top five duties for this position.

Business 70

Business Best Practices Marketing AI Forecasting 70

Martech

APRIL 17, 2024

The list of changes marketers must cope with now isn’t getting shorter. Also, called the “best of breed” model, you choose each vendor individually and then focus on integrating all your platforms. The work you do to learn about AI and generative engines will teach you the muscle memory you will call on as AI evolves.

Enterprise Management 106

Enterprise Management Marketing Automation Services Work Management Marketing Management 106

Stevens & Tate

SEPTEMBER 26, 2023

Build a Quality Email List Building a quality email list is one of the most complex parts of email marketing strategies. However, you can simplify the task by determining your business’s best subscriber acquisition method. Personalization works in tandem with segmentation to ensure optimum email marketing performance.

ROI 103

ROI Email Marketing Marketing & Strategy Marketing Strategy 103

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Martech

OCTOBER 4, 2023

Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. Brands should research their audience and target site’s content, create valuable content, and test what advertising content works best. Please format this list in a bullet format. Format) Please format this list in a bullet format.

Trends 137

Trends Mobile Advertising Best Practices Work Management 137

Martech

MARCH 28, 2024

Dig deeper: 3 ways B2B marketers can use generative AI Benefits of AI for marketing organizations According to a survey by The Conference Board and Ragan Communications , 68% of marketers are using AI at least “sometimes” in their daily work. The time it takes to develop insights is time spent without putting those insights to work.

Marketing AI 122

Marketing AI Work Management Marketing Management Examples 122

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. For best results, build urgency to your offer.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Optinmonster

FEBRUARY 2, 2024

If you’re just starting out, you need to learn how to build an email list for free, so you can start seeing these kinds of results for your small business. Building an email list from scratch is hard work, especially when you’re already busy building your online store , creating content, and providing customer support.

Ad Building 78

Ad Building Paid Search Agency Social Media User-Generated Content 78

Martech

MARCH 7, 2024

” I actually never got to see the presentation — they couldn’t get the projector to work. Writer is probably the best LLM (generative AI content) provider of the bunch with an impressive client list to boot. Staff authors are listed here. We’ve long known that bots are a nuisance on blogs, etc., In your inbox.

Marketing AI 91

Marketing AI Work Management Marketing Management Vendors 91

Litmus

APRIL 18, 2024

This means access to lots and lots of data, and that multiple systems and teams need to work together to feed the right information at the right time into email marketing campaigns—no easy feat. The top used tools on this list, Google Postmaster and MX Toolbox, are free.

Email Marketing 86

Email Marketing Marketing Automation Services Work Management Planning 86

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. According to stats, Gmail tops the list. Do emails work to drive sales? Did you know?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Brandwatch Marketing

NOVEMBER 8, 2023

If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best. You can track conversations on Twitter based on hashtags, users, or lists.

Social Media 98

Social Media Tools Media Lead Ranking 98