The Point

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

LinkedIn Ads – Place sponsored updates on LinkedIn using a custom image with an emphasis on speaking slots, demos, networking events, and specific, compelling reasons to drop by the booth. Tip: math challenges work best vs. general knowledge because the answer can’t be googled.).

8 Questions to Help You Decide if Your Content is Good Enough

The Point

The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch.

Trending Sources

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Cross-pollination is the key – a simple word change in a LinkedIn ad, if successful, could drive increased click-through rates from your email campaign, and vice-versa.

7 Steps to a Successful Account-Based Marketing (ABM) Strategy

The Point

– Paid social advertising on LinkedIn, Facebook, and Twitter, via “custom audiences”.

Infographic: 17 Tips for Generating Leads from Social PPC Advertising

The Point

Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Is it best to start with CPM, or CPC?

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Observations from the 2017 Marketo Summit

The Point

For a more detailed recounting of those early events, read this great article on LinkedIn by Sandra Freeman.). That’s going to require more than just implementation and configuration, but counsel, best practices, and hands-on assistance with strategy (How do I select target accounts?

Checklist: 5 Ways to Minimize Webinar No-Shows

The Point

Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. These are guidelines, so by all means experiment to find the precise timing and intervals that work best for your audience.

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

Is this because paid search is becoming ineffective as a lead generation vehicle, or is it (as I suspect) because so many companies attempt paid search without a full understanding of basic SEM best practices?

Expand your Offer Strategy to Increase SEM Performance

The Point

However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice. The best way to expand your SEM offer strategy, therefore, is to set up separate campaigns with separate and distinct offers, keyword groups, and landing pages: • a demo or trial campaign focused on brand, product, or category keywords. •

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Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

The report covers a wide range of trends and topics, but focuses on the best practices most common amongst “high-performing” marketing teams. Put another way, even the best technology can be undone by lack of skills, a faulty value proposition, or content that doesn’t resonate.).

8 Things Your CEO Can Write About On His/Her Blog

The Point

Best Practices – strategies, tips and techniques for improving results, ROI, efficiency, productivity, value, etc. question you’ve heard from a customer or potential customer, or a question you see online (good online sources for questions are LinkedIn , Focus.com , and Quora.)

How to Answer a Question: 5 Tips for Making the Most of LinkedIn

The Point

One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn , the popular business networking site. Here are 5 tips for making the most of your participation on LinkedIn. line best practices: [link].

Top 10 Posts on B2B Lead Gen for 2010

The Point

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. How to Answer a Question: 5 Tips for Making the Most of LinkedIn. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views).

Are Social Links the Answer to Lagging Email Response?

The Point

Bebo , LinkedIn and Delicious all performed well. * Test multiple icons ( Facebook , Twitter , LinkedIn ) vs. All-in-one icons ( AddThis ). And keep testing until you find what works best for your specific audience. Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns.

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group?

LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

If so, LinkedIn’s new Sponsored Updates may just change your mind. Up until now, advertising on LinkedIn was just advertising. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups?

8 Powerful Tips for Going Viral on LinkedIn Pulse

Act-On

Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts of traffic, shares, and comments — and, consequently, a sharp spike in both leads and sales. LinkedIn Pulse is proving to be a valuable place to publish content, especially for B2B marketers.

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Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?

The 17 Best Social Media Management Tools

Webbiquity

For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools. Supports Facebook, Twitter, Google+, LinkedIn, and social media advertising. Sample review: “Schedule your tweets, Facebook posts, LinkedIn updates, and more.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point.

The 15 Best LinkedIn Pulse Articles On Marketing

B2B Marketing Insider

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. The 15 Best LinkedIn Pulse Articles On Marketing.

What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads

bizible

LinkedIn Ads, while appealing in concept, has a lot of B2B marketers confused. Targeting an audience using professional criteria, such as job title or professional skills, while they are also in the right mindset (no cat videos on LinkedIn! Three Of Our Top Performing LinkedIn Ads.

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5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies.

Best of Series: As Seen on LinkedIn

emedia

These LinkedIn articles will keep you informed as you wrap up the year. LinkedIn Pulse has become an excellent resource for B2B marketers. Blog Social Media Best Of Marketing/Sales Management Content Blog Post Audiences Homepage Resources

The 29 Best Social Media Monitoring Tools

Webbiquity

Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs. Monitor brand, product, topic and keyword conversations across Twitter, Facebook, YouTube, Instagram, and LinkedIn. This was the 26th post in the Best Online Business Tools series. #1:

10 Ways to Misbehave on LinkedIn

Act-On

But LinkedIn in is a different story. Tis the season, but I beg you not to spread – or smear – political opinions on LinkedIn. Pretty much anywhere else on the web appears to be fair game (especially Twitter), but leave LinkedIn alone. LinkedIn is not Facebook.

The 21 Best Content Curation Tools

Webbiquity

Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Now, how do these topics relate back to driving demand for LinkedIn profile makeovers?

4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile.

The Eight Best Social CRM Tools

Webbiquity

” Here are eight of the best social CRM tools for capturing and scoring leads, facilitating prospect and customer social media engagement, and managing sales processes, customer relationships, and marketing programs. This was the 39th post in the Best Online Business Tools series. #1:

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Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. ” This post contains broad generalizations — you still have to use common business sense to determine what fits best for you.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups.

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The best tool I’ve found lately is Intercom; a sort of CRM tool for SaaS software companies that makes it easy to see user activity and communicate with…application users.” This was the 43rd post in the Best Online Business Tools series. #1:

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Analyzes your tweets and your followers’ tweets to show you the best times to be active on Twitter.

7 Tips to Supercharge Your Content on LinkedIn Pulse

Act-On

It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Master LinkedIn Pulse: 7 Tips for Success. How many visuals should your LinkedIn post contain?