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YouTube Views Don’t Matter – Here Are 5 Metrics That Do

Act-On

“Wow, that YouTube video has got more than a million views already!” ” Have you ever thought this after seeing a company’s so-called “viral” video? The YouTube view count is probably the most well-known statistic in social media.

This Is Your Brain on Viral Content: What Psychology Says You'll Click On

Hubspot

In a given day, we send 400 million tweets , upload 144,000 hours of YouTube video, and publish 4.75 Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience.

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Trending Sources

An A to Z of Content Marketing Best Practices

Act-On

To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Also make sure you’ve got your blog set up for maximum lead generation. And its sister best practice – conversion optimization.

7 Video Marketing Best Practices Worth Fighting For

Vidyard

By checking out these 7 best practices for creating a top-notch video marketing strategy that doesn’t just engage minds but captures leads and convinces buyers. Want to learn more about a certain best practice? Or is it a lead generation campaign?

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Strategy and Best Practices. by B2B Lead Roundtable Blog.

An A to Z of Content Marketing Best Practices

Act-On

To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Also make sure you’ve got your blog set up for maximum lead generation. And its sister best practice – conversion optimization.

Accountants are Cool (No, Really!).Show the World with Video Marketing

Marketri

Just recently, I was searching YouTube for some interesting samples of how accounting firms have integrated video marketing into their marketing strategy. The increase in web hits and social media followers has resulted in greater brand awareness and eventually leads.

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How Carlsberg Produces Probably the Best Beer Content in the World

Contently

In 1973, ad agency Saatchi & Saatchi gave Carlsberg the tagline “Probably the best beer in the world.” The Carlsberg Group’s Denmark team includes a creative lead, who drives the development of creative concepts, and a journalist with a background in music.

23 Outstanding Social Media Marketing Guides

Webbiquity

How are social media marketing best practices evolving? How can marketers make the best use of visual content? Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year.

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). How can you better qualify leads to free your sales team up to spend more time on revenue-generating activities?

8 Killer Tips for Harnessing the Power of SlideShare

Act-On

Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. Popular content tools, such as BuzzSumo, allow you to see what topics have produced the most viral results. For example, you can insert YouTube videos.

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17 Realistic Ways to Get More Website Traffic

Act-On

Videos are often the best choice for reformatting. And remember: YouTube is the second largest search engine…. 8) Try MyBlogU, Viral Content Buzz, and other private content sharing networks. But, of course, you’ll lose the leads if you skip the gating.

Expert Tips for Optimizing LinkedIn for Lead Generation

Modern B2B Marketing

Whether you add a link to a landing page or embed a Youtube video, your company page needs to fully develop all of the real estate that LinkedIn provides. LinkedIn groups allow you to connect with new people and generate new leads as a result of the creation and fostering of that group.

B2B Video Content Marketing on Youtube

delicious b2bmarketing

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing?

"Helpful" is the New "Viral"

Hubspot

So, you’re going to make a “viral video.” You’re going to post it on YouTube and Facebook. The truth is you are more likely to wake up with your head sewn to the carpet than to see your next marketing campaign (video or otherwise) “go viral.”

A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies

PureB2B

Given this state of affairs, IT and software companies have had to rely more and more on lead generation to be successful in the modern marketplace. Business lead generation directly affects revenue by becoming a constant source of loyal, passionate customers.

Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report

Marketing Action

However, many marketers are overcoming the hurdles as they discover that video can do more than build buzz and gain YouTube followers. In the survey, respondents were asked to rank the demand- and lead-generation effectiveness of various types of content, offers and calls-to-action (CTAs).

How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

Recently, Act-On had a sales kickoff that included 17 videos created for (and during) the event, either to be shown there or used in an email campaign leading up to the event. Will the video be hosted by you, YouTube, or another third-party (we currently use Vidyard for our videos at Act-On).

Top 5 Inbound Marketing Trends of 2017

Sharpspring

Like the best surfers, the leading marketers have developed an eye for big movements in their space. AI touches like these not only improve service but also help accrue more data, providing businesses with the information they need to convert leads to sales.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller.

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Capture sales leads with longer form video.

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“Change Before You Have To”…Think Conversion NOW

LEADership

Effective and long-term B2B lead generation success, however, can only come from consistently adding value to your target audience. If you say you are a leading technology company that helps companies save costs and save the environment, it’s not enough to talk about it online.

Video Strategy: The Awareness, Interest, and Decision.

Vidyard

’ It sounds like a simple question, but not any video can be used to capture leads, and not all videos should be given away without a small price to pay. We are all familiar with the term ‘ Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) Viral Video’ but what is a viral video? What’s the psychology of a viral video? ’’ Viral videos can be used to created brand.

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Why Video Should Play a Vital Role in Your Content Marketing Strategy

Kapost

Platforms like YouTube, Vidyard, and Wistia have transformed this medium into something that any business in any industry can—and should—capitalize on. Related: The Best B2B Video Marketing Resources. Two Brands Leading the Way. Its YouTube page has more than 5.1

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4 Ways to Elevate Your Marketing with Great Content

Modern B2B Marketing

Buyers are more informed, and it’s all about earning their attention—giving them the best customer experience. The brands that are leading the pack have nailed down these three key areas: content, channels, and insights. Go deeper versus going viral.

12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign

Modern B2B Marketing

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today?

Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch

Hubspot

Ad run times that once pushed the 30-minute mark on late night TV have been cut down to a more YouTube-friendly five minutes. You might have seen their outrageously successful debut ad for Squatty Potty , which boosted the company's sales by 600% in 2015 and racked up 29 million YouTube views.

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A Marketer’s Guide to Advertising on Facebook and Instagram with Video

Vidyard

The viewers, in general, respond best to light, humorous content. Of late, the best genre of video content on the platform has been “How-To” videos, like the ever viral Tasty videos. Take a look at your analytics from previous Facebook posts and note what has worked best.

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New Data: Should You Include Social Media Icons on Your Homepage?

Hubspot

At 14%, YouTube will grow as video marketing continues to emerge as the future of content, but currently suffers from a slower adoption rate compared to written content. YouTube. YouTube. This post originally appeared on inbound.org and is reprinted here with permission.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day.

Political Social Media Outreach: What B2B Marketers Can Learn

Act-On

Maybe you remember the red t-shirts, the viral video, how your Facebook newsfeed seemed to be exploding. For example YouTube , Facebook , and Twitter have recently made donation channels available to better assist with donor acquisition and stewardship.

10 Impressive Examples of Influencer Marketing Campaigns

Hubspot

The affordable clothing chain tapped social media influencer Meghan Rienks to appear in a series of promotional posts on Instagram, Twitter, and YouTube. million Instagram followers and 2 million subscribers on her YouTube channel.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Furthermore, data shows that a YouTube personality needs almost 800,000 subscribers just to break into VidStatX’s list of top 100 vloggers. Ron Gelok is an entrepreneur and professional network marketer who vlogs on his YouTube channel, Ron Gelok III: Empowering People to Prosper.

Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

If you’re looking to gain quick, short term exposure through high profile influencers, this is the channel to do it, along with YouTube- but expect to pay a hefty price. LinkedIn to Instagram is like a teenager on their best behaviour at a family party.

Why Plan a Social Media Takeover?

Act-On

Jerry Purpdrank and David Lopez are top influencers on Snapchat, known for creating highly sharable content and viral videos. D-trix is a former contestant from “So You Think You Can Dance,” and a YouTube star with more than 3 million channel subscribers. Do you want to reconnect with the existing audience, grow your audience, or generate leads? Or perhaps through a giveaway featured in the social media takeover, you want to generate 1,000 new leads.

Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit

Vidyard

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders.

The ‘Less Is More’ Content Strategy

BuzzSumo

Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Back in 2012 Hubspot kicked off the debate with data showing that as the number of monthly blog posts increased so did traffic and inbound leads.

Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week

Hubspot

Google Says YouTube Has Already Crushed Regular TV, From Business Insider. For years, we’ve wondered whether or not YouTube would one day overshadow the great and powerful TV. This week, YouTube said the battle was already over.

8 Killer Tips for Harnessing the Power of SlideShare

Act-On

Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. Popular content tools, such as BuzzSumo, allow you to see what topics have produced the most viral results. For example, you can insert YouTube videos.

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