Informed Customer Understanding Should Guide Marketing

Tony Zambito

When it comes to informed choices on what will guide marketing, most processes will lack in assessing how well projects, campaigns, or initiatives meet the test of helping customers to achieve their goals. Amounting to, in reality, a series of best guesses. by Anton Scherbik.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Best all-in-one SEO tool suites. Which approach is best for your organization depends on a variety of factors. Generally, best-of-breed tools offer greater functional depth, while all-in-one suites simplify management and integration. 3: The Nine Best Facebook Marketing Tools. #4:

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Trending Sources

Stop over-complicating your customer information

Biznology

I’ve seen incredibly difficult “best practices” around marketing techniques, the most important ones being the buyer’s journey and the persona. The post Stop over-complicating your customer information appeared first on Biznology.

The 21 Best Content Curation Tools

Webbiquity

Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Curate online content by creating focused “bags” containing the best links on your favorite topics. 1: Best Online Business Tools Series Kicks Off Today. #2:

The 29 Best Social Media Monitoring Tools

Webbiquity

The tool makes all of this information easy to digest, too, by sending customized alerts and digests based on e-mail preferences.” This was the 26th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2:

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

When you write a blog post, do you think about the fact that the best practices you’re using to craft your story are the same ones you learned back in middle-school English class? Interactive storytelling, however, involves a whole new set of best practices.

The 32 Best Twitter Marketing Tools

Webbiquity

Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s Analyzes your tweets and your followers’ tweets to show you the best times to be active on Twitter. 1: Best Online Business Tools Series Kicks Off Today. #2:

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

Modern Marketing

It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload. As the amount of information is increasing, we’re also seeing a corresponding decrease in our ability to pay attention.

The 28 Best Influencer Marketing Tools

Webbiquity

Here are 28 of the best tools for influencer research and outreach. Buzzstream helps you research, prioritize, and find contact information for top influencers on any topic. This was the 13th post in the Best Online Business Tools series. #1:

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Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]

bizible

Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. By generating objective and persuasive information you'll be able to drive transformation at your organization.

In an information-dense world, headlines prevail

grow - Practical Marketing Solutions

blogging Blogging best practices Marketing Solutions blog community building blog community management blogging best practicesBy Neicole Crepeau, Contibuting {grow} Columnist. I’ve been extremely busy, lately.

The 26 Best WordPress Plugins

Webbiquity

Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. This was the 29th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2:

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The Six Best Google+ Marketing Tools

Webbiquity

Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. This was the seventh post in the Best Online Business Tools series. #1:

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

A query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Here are 17 of the best keyword research tools according to expert reviewers. 5: The 23 Best Content Ideation Tools. #6:

The 20 Best SEO Rank Tracker Tools

Webbiquity

Which one is best suited for your company depends on your specific needs and what other tools you have in place. Gather keyword information then view it on sophisticated charts and through powerful notes, so you can see how your keyword has progressed throughout time.”

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. Posted in Customer Experience Mobile.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors.

The 29 Best Web Analytics Tools

Webbiquity

But web analytics tools ideally provide marketers with actionable information. These pieces of information come in an easily digestible form.” This is one of the best event tracking web analytics tool which can be really helpful for any business site.

The 24 Best Interactive Websites of 2015

ScribbleLive

These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). Inform or entertain.

The 24 Best Online Writing Tools and Apps

Webbiquity

Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner. This was the sixth post in the Best Online Business Tools series. #1:

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Informal Learning in 10 minutes. Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. You made me realize that im an Informal-Learner and that is why i have an almost autistic ability for autodidaction and such low grades! informal.

Use Commerce Data to Inform Top-of-Funnel Acquisition

Modern Marketing

Today’s online customers have all the information they need about your company at their fingertips. To start, you need a plan for capturing commerce data to inform your acquisition strategy.

The 24 Best Visual Content Creation Tools

Webbiquity

How can marketers consistently produce a variety of attention-grabbing visual content, repurposing important ideas and information in new ways? A cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets.

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The world’s best creativity technique

grow - Practical Marketing Solutions

I want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. I am simply giving you one of my best leadership ideas. This is also the best documented business case for workplace diversity I have ever seen.

B2B Buyers Need Insights, Not Just Information

KEO Marketing

They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights. It’s one of the best ways to set your solution – and your message – apart from the competition.

The Five Best Infographic Creation Tools and Services

Webbiquity

While there are unquestionably some topics that really aren’t right for infographics , this format remains an entertaining and effective way to communicate statistical or quantitative information. This was the 12th post in the Best Online Business Tools series. #1:

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20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

What better way to display valuable pieces of information than through a visual format like a SlideShare? 20 MORE of the Best SlideShares for Marketers. Believe it or not, Lady Gaga is one of the best marketers of our time.

Best Practices for Revenue Ops: Data & Analytics

bizible

In this article, we’ll focus on best practices for the fourth pillar, Data & Analytics. Data and analytics, through the lens of B2B ops, is about getting the right information to the right people, whether that’s marketers or salespeople.

The 18 Best Infographics of 2015

ScribbleLive

At Visually, we don’t believe in wasting time, so we’ve pulled together all the best and brightest infographics in one place. Create an emotional connection to the information that’s being shared. 2014’s best information designers and animators.

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Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

When you write a blog post, do you think about the fact that the best practices you’re using to craft your story are the same ones you learned back in middle-school English class? Interactive storytelling, however, involves a whole new set of best practices.

The Best of the Best: 2016 Video Marketing Awards

Vidyard

Best Personalized Video Campaign – Reltio. Best Use of Video for Sales Prospecting or ABM – MongoDB. Best Online Video Presence for a B2B Brand – SolarWinds. The post The Best of the Best: 2016 Video Marketing Awards appeared first on Vidyard.

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The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Data also informs the best time to reach your customer.

The 12 Best Special-Purpose Business Software Tools

Webbiquity

Most of the posts so far in this series on the best online business tools have addressed marketing functions. Create professional-looking invoices by choosing from over 100 free templates then customizing with your logo and business information. 5: The 23 Best Content Ideation Tools. #6:

6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. You can then take that information to: Identify your competitor''s most successful content.

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The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. This was the 14th post in the Best Online Business Tools series. #1:

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Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

” The concept is simple: going back and optimizing past your best posts to boost their visibility and lead generation. Your best blog posts may be old, but they could also be your secret weapon against B2B Content Shock. . By Luke O’Kelly {grow} Community Member.

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B2B Conversion Tracking Best Practices

bizible

Somebody gave your company their contact information! It passes along information from the specific ad to the web analytics platform that contains the medium (e.g. UTM parameters contain this information.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events.

The 14 Best Marketing Automation Tools

Webbiquity

These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. Here are 14 of the best marketing automation tools based on their popularity with reviewers. Best suited (like Marketo) for large enterprises.

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Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity

Ensure brand resources are readily available to employees — such as information on corporate identity standards, brand guidelines, and the company’s mission. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list?

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