Informed Customer Understanding Should Guide Marketing

Tony Zambito

When it comes to informed choices on what will guide marketing, most processes will lack in assessing how well projects, campaigns, or initiatives meet the test of helping customers to achieve their goals. Amounting to, in reality, a series of best guesses. by Anton Scherbik.

Stop over-complicating your customer information

Biznology

I’ve seen incredibly difficult “best practices” around marketing techniques, the most important ones being the buyer’s journey and the persona. The post Stop over-complicating your customer information appeared first on Biznology.

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Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

When you write a blog post, do you think about the fact that the best practices you’re using to craft your story are the same ones you learned back in middle-school English class? Interactive storytelling, however, involves a whole new set of best practices.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Best all-in-one SEO tool suites. Which approach is best for your organization depends on a variety of factors. Generally, best-of-breed tools offer greater functional depth, while all-in-one suites simplify management and integration. 3: The Nine Best Facebook Marketing Tools. #4:

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Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

Modern Marketing

It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload. As the amount of information is increasing, we’re also seeing a corresponding decrease in our ability to pay attention.

B2B competitor research – 8 free sources of information

The B2B Research Blog

Generally speaking, I think that the best approach to competition is to ignore it. Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. If a competitor is publicly listed on a stock exchange, they disclose even more information.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. Posted in Customer Experience Mobile.

The 32 Best Twitter Marketing Tools

Webbiquity

Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s Analyzes your tweets and your followers’ tweets to show you the best times to be active on Twitter. 1: Best Online Business Tools Series Kicks Off Today. #2:

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Informal Learning in 10 minutes. Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. You made me realize that im an Informal-Learner and that is why i have an almost autistic ability for autodidaction and such low grades! informal.

The Eight Best Social CRM Tools

Webbiquity

” Here are eight of the best social CRM tools for capturing and scoring leads, facilitating prospect and customer social media engagement, and managing sales processes, customer relationships, and marketing programs. This was the 39th post in the Best Online Business Tools series. #1:

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The 24 Best Interactive Websites of 2015

ScribbleLive

These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). Inform or entertain.

Use Commerce Data to Inform Top-of-Funnel Acquisition

Modern Marketing

Today’s online customers have all the information they need about your company at their fingertips. To start, you need a plan for capturing commerce data to inform your acquisition strategy.

B2B Buyers Need Insights, Not Just Information

KEO Marketing

They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights. It’s one of the best ways to set your solution – and your message – apart from the competition.

The Eight Best Online Tools for Sales Professionals

Webbiquity

A CRM system is usually the starting point, but the technology available to support sales+marketing alignment go well beyond a common platform for customer and prospect contact information. You can also create templates to automate your outreach and track which messages resonate best.”

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The 28 Best Influencer Marketing Tools

Webbiquity

Here are 28 of the best tools for influencer research and outreach. Buzzstream helps you research, prioritize, and find contact information for top influencers on any topic. This was the 13th post in the Best Online Business Tools series. #1:

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20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

What better way to display valuable pieces of information than through a visual format like a SlideShare? 20 MORE of the Best SlideShares for Marketers. Believe it or not, Lady Gaga is one of the best marketers of our time.

Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]

bizible

Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. By generating objective and persuasive information you'll be able to drive transformation at your organization.

The Six Best Google+ Marketing Tools

Webbiquity

Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. This was the seventh post in the Best Online Business Tools series. #1:

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors.

The 18 Best Infographics of 2015

ScribbleLive

At Visually, we don’t believe in wasting time, so we’ve pulled together all the best and brightest infographics in one place. Create an emotional connection to the information that’s being shared. 2014’s best information designers and animators.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

A query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Here are 17 of the best keyword research tools according to expert reviewers. 5: The 23 Best Content Ideation Tools. #6:

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

When you write a blog post, do you think about the fact that the best practices you’re using to craft your story are the same ones you learned back in middle-school English class? Interactive storytelling, however, involves a whole new set of best practices.

The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Data also informs the best time to reach your customer.

The 29 Best Web Analytics Tools

Webbiquity

But web analytics tools ideally provide marketers with actionable information. These pieces of information come in an easily digestible form.” This is one of the best event tracking web analytics tool which can be really helpful for any business site.

The 24 Best Online Writing Tools and Apps

Webbiquity

Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner. This was the sixth post in the Best Online Business Tools series. #1:

The 20 Best SEO Rank Tracker Tools

Webbiquity

Which one is best suited for your company depends on your specific needs and what other tools you have in place. Gather keyword information then view it on sophisticated charts and through powerful notes, so you can see how your keyword has progressed throughout time.”

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The 26 Best WordPress Plugins

Webbiquity

Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. This was the 29th post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2:

6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. You can then take that information to: Identify your competitor''s most successful content.

The Best of the Best: 2016 Video Marketing Awards

Vidyard

Best Personalized Video Campaign – Reltio. Best Use of Video for Sales Prospecting or ABM – MongoDB. Best Online Video Presence for a B2B Brand – SolarWinds. The post The Best of the Best: 2016 Video Marketing Awards appeared first on Vidyard.

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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events.

Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

Modern Marketing

Oracle Eloqua’s platform is one of the first solutions to leverage HTML5 to offer the best user experience. In 2012, the Eloqua marketing automation platform also was selected as a winner for Best Sales & Marketing Intelligence in the SIAA 27th Annual CODiE Awards.

15 Best Practices for Email Unsubscribes – With Examples

Act-On

Here are the best practices for making it work: 1. This best practice is more about not alienating your subscribers than anything else. So I try that, but my login information is rejected. An “update your preferences” link that goes to a page like this is the next best thing.

The Five Best Infographic Creation Tools and Services

Webbiquity

While there are unquestionably some topics that really aren’t right for infographics , this format remains an entertaining and effective way to communicate statistical or quantitative information. This was the 12th post in the Best Online Business Tools series. #1:

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6 Best Practices For More Effective Direct Mail Campaigns

Radius

This best practices guide (outlined below) that highlights key points you should keep top of mind when building your direct mail campaigns. Best Practices for Direct Mail Campaigns. Defining narrow segments and personalizing offers for each one will yield the best results.

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5 Of the Best Data Visualization Examples from Content Marketers

ScribbleLive

In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. Think with Google produces a ton of great information aimed at helping marketers make sense of the world.

The 24 Best Visual Content Creation Tools

Webbiquity

How can marketers consistently produce a variety of attention-grabbing visual content, repurposing important ideas and information in new ways? A cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets.

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The Best of the Best: 2015 Video Marketing Awards

Vidyard

This year, after more than 100 applied, we selected 8 of the best uses of video marketing in 8 different categories to award to 8 different companies. Best Explainer, Infographic, or Whiteboard Video. Best Integrated Video Marketing Campaign.

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Emails Reach Their Best Results In the 1st Hour [Infographic]

Puzzle Marketer

If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority. Don’t rely solely on industry best practice s, but instead come up with your own. That being said, below is some interesting information for email marketers.

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Are Companies Ignoring Their Best Source For Buyer Insights?

Tony Zambito

Stories From The Best Source. To succeed at making insights truly human-centered, companies cannot ignore their best source for understanding the stories that make up the goals and aspirations of their customers and buyers. Illustration by Aneeque Ahmed.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

These best practices automatically put you as a resource rather than an expert who’s putting his or her thoughts out there on a regular basis. Isn’t this information that most business, sales and marketing leaders should already know? So the information is simply a reminder.