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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Book publishing is a multifaceted industry with several key players—authors, literary agents, publishers, editors, distributors, booksellers, and libraries. Making It Happen Our latest white paper offers tips for breaking into the publishing industry and becoming a published author.

Paper 311
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Vertical SaaS Vs. Horizontal Saas: What Works for You?

Marketing Insider Group

Dive into the nitty-gritty of Vertical SaaS vs. Horizontal SaaS , and learn what these terms mean, explore their differences, and figure out which one is the best fit for your business and its growth. But for businesses in specific industries, the benefits often outweigh the drawbacks. We’re here to help. Watch the video below.

Verticals 197
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Four Proven B2B Growth Strategies for a Challenging Economy

Vision Edge Marketing

We compiled some of the advice we’ve offered to CXOs into this post with a focus on four proven strategies and included some B2B examples to illustrate the ideas. Strategy #1: The Power of Keeping Your Best Customers This first strategy focuses on customer retention. This is crucial for B2B companies in tough economic times.

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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important.

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

However, it’s equally important for researchers to include patients early in the research and development phase to understand the effects across a broad range of participants with a wide spectrum of internal or external factors that influence outcomes.

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What Is Curated Content and How Can It Optimize the Buyer Journey?

Square 2 Marketing

The best content marketing strategies share a range of educational resources that engage people and position your company as a trustworthy partner. To add value, give your original content some good company – different perspectives and new ideas from other industry experts.

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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

Average at best. And I will tell you exactly how we did it, the lessons learned, and my best tips to replicate our success. Advice for getting started The best starting point is always to follow the data. You don’t necessarily need programs for every persona type and industry. Decent results , but not fantastic.

Open Rate 219