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Link-Building Best Practices for Targeting a UK Audience


To help you understand the best SEO tips for targeting a UK audience, we've developed a helpful, free tip sheet -- 10 Quick SEO Tips to Target a UK Audience -- that you can download, print, and keep handy. Is your company based in the United Kingdom?

Best Cool SEO Tools of 2011


2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. 6 Free Steps to Practical SEM Keyword Development by Target Marketing Magazine. SEO is a blend of art and science.

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87 More Vital Social Media Marketing Facts and Stats for 2012


Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). HubSpot ). HubSpot ).

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Book Review: The B2B Social Media Book


With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” “Emulate the best, not your competitors.”

6 SEO Tools to Analyze Your Site Like Google Does


Perhaps the best way to understand the way Google sees your site is to ask Google. You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. The Screaming Frog SEO Spider is a search marketer's best friend. 5) HubSpot's Page Grader.

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48 Phenomenal SEO Guides, Tips & Tactics


SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored. What are the current best practices (and which aren’t worth spending time on) in each area?

10 Places You Can't Afford to Publish Mediocre Marketing Copy


Employ your best copywriter for these 10 areas where you simply can't afford to have mediocre marketing copy. It's what readers will see in the SERPs, social media, and their inboxes. Here, look at the ads that pop up in the SERPs for the search term "PPC Agencies."

12 Places Businesses Should Be Collecting Online Reviews


has also come under fire over the past four years for some slightly shady practices, like incentivizing businesses to advertise with them in exchange for gaming the search results for their business ("pay us money and we'll push bad reviews down!"), so savvier consumers have learned to look at Yelp!

The Ultimate Online Editing and Proofreading Checklist


Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). Don't forget on-page SEO best practices. As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish."

How Even YOU Can Master PPC Campaign Management [TEMPLATE]


But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. There are character limits for each part, and it can be a little aggravating figuring out how to best complete the ad.

58+ Resources to Master SEO Copywriting


Hubspot does a great job explaining what SEO really is. If you don’t have a clue about SEO copywriting this is the best place to start your journey. Don’t miss this unbelievable opportunity to learn from one of the best in the industry.

The Biggest SEO Shakeups of All Time


Note: if you need a refresher on SEO best practices, be sure to check out our updated guide, Learning SEO From the Experts.). Follow the best practices outlined in our updated guide, Learning SEO From the Experts.

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A Handy Guide to Optimizing Your Social Media Channels


Below are some best practices you can implement and experiments you can run for optimizing your social channels. Figure Out the Best Times to Post. is the best time to tweet. This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels.

Everything Marketers Need to Know About Google's Panda Updates


Others were punished severely in the SERPs for grey and black hat tactics. January-February 2011: Google Punishes JC Penney and for Shady Link Practices. Now, marketers are rewarded in the SERPs for staying on top of news and being the first to pontificate.


The Sophisticated Marketer's Guide to Generating More Leads With SlideShare


Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. HubSpot customers, you’re covered.).

7 Ways to Speed Up Your Content Creation


In fact, the practice is so widespread that as many as 93% of marketing professionals already include it in their promotional campaigns. In my experience, the best thing you can do is to come up with at least a month’s worth of content ideas in advance.

The Top 8 Priorities for Any One-Man Marketing Team


HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. The best way to guard against wasting your time creating content is to create and use buyer personas.

Deconstructing the Qualities of High Quality SEO Links


The more inbound links to your site from quality, high authority sites, the higher your website -- and the individual page on your site to which these sites link -- rises in the search engine results pages (SERPs). And so we don't offend anyone, we'll use HubSpot as an example.


Answers to Your Top 7 Questions About the State of SEO in 2012


SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Google is using it to help surface content from great authors in the SERPs.

30 Careless Mistakes That Will Totally Muck Up Your Marketing


There's no secret sauce, but your best bet is to be aware of some common screw-ups, and well. In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. We've all had those moments.

Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week


To add a little spice to the SERPs and earn some quick wins for your marketing team, try pay-per-click (PPC) ads. Happy Sunday, marketers! Get ready! We’re about to take you on a little journey through today’s latest marketing updates, which will carry you into 2013 and beyond.

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Google's Pending Algorithm Update to Penalize Over-Optimized Content


What Google's Algorithm Update Means Practically for Marketers. If you're choosing what to write about based on the keywords you want to be found for, you don't have the reader top of mind; and Google is doing everything they can in its algorithm not to reward such sites in the SERPs.

7 Silly Google+ Business Page Mistakes to Fix NOW


Google+ business pages are a phenomenal platform for sharing photos, and there are a few best practices for leveraging your photo sharing there. Connect with HubSpot


(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009


Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Marketing Strategy, Tactics and Best Practices. Are You Blogging or Doing Social Media for SERPs & Links?

15 Ways to Make Your Social Media Strategy a Complete Fail


In best case scenarios, your social media strategy could stagnate. Practical Fix: You don’t need to convert into an analyst overnight, but you should pick a handful of metrics to track and analyze on a regular basis.

The ABCs of Content Marketing: A Glossary of Terms


An editorial calendar is like a road map for content creation, showing you what kind of content to create, what topics to cover, which personas to target, and how often to publish to best support your inbound marketing strategy. Try out a few and see what works best for your audience.

Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert


What are the best practices? Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. My best recommendation is to run a small test campaign on each of the platforms.

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6 Steps to Creating a Successful SEO Strategy


Keep your list updated and prioritized by what web pages will help you to best achieve your business goals. Step 5: Stay Current on SEO News & Practices. Connect with HubSpot

11 Ways to Totally Screw Up Your Inbound Marketing


It's a huge miss not to ask them about the conversations they're having, prospect pain points, and learn who the best prospects are and how to market to them. Connect with HubSpot There are a lot of rules to follow to create a (near) flawless inbound marketing strategy.

Your Topmost Misguided Myths About PPC. BUSTED


Myth #1: The More You Spend on PPC, the Higher You Rank in SERPs. But this is just that -- a rumor -- and Google has never made any such claim, nor has there ever been any concrete evidence of the practice to justify making this the basis of any marketer's organic search strategy.


Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week


But I didn't write any of them -- these are the best stories from around the interwebs this week that you may have missed. HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing. Google Finally Takes a Clear Stance on Mobile SEO Practices From Search Engine Land.

How You (and Rick Santorum) Can Fix a Damaged Search Reputation


If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. With concerted effort, there are things you can do to ensure you're putting your best foot forward in the SERPs. Where do you stand in the SERPs for those terms?

The Handy Character Count Guide for Blog Posts, Facebook Pages & More


The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. We recommend testing out headline length to see what works best for your particular audience. HubSpot on.

Google Changes Algorithm to Punish Content Farms


At HubSpot , we are huge advocates of creating content as a way to educate customer, increase reach engine traffic, and improve lead generation. As a business trying to get found online it is important today more than ever, to make sure that you are following SEO best practices.

3 Strategies for Getting Found in a Mobile World


Mobile apps probably provide the best experience for mobile users especially on the iPhone where developers utilise the features of the phone. Connect with HubSpot The following is a guest post from James Agate , SEO Director and founder of UK SEO Consultancy Skyrocket SEO.