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Link-Building Best Practices for Targeting a UK Audience

Hubspot

To help you understand the best SEO tips for targeting a UK audience, we've developed a helpful, free tip sheet -- 10 Quick SEO Tips to Target a UK Audience -- that you can download, print, and keep handy. Is your company based in the United Kingdom?

Best Cool SEO Tools of 2011

Webbiquity

2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. 6 Free Steps to Practical SEM Keyword Development by Target Marketing Magazine. SEO is a blend of art and science.

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Trending Sources

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). HubSpot ). HubSpot ).

Stats 142

Book Review: The B2B Social Media Book

Webbiquity

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” “Emulate the best, not your competitors.”

The Handy Character Count Guide for Blog Posts, Facebook Pages & More

Hubspot

The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. We recommend testing out headline length to see what works best for your particular audience. HubSpot on.

How to Get Started With Paid Search [Free Guide]

Hubspot

This is called A/B testing, a very important and highly recommended practice for optimizing your landing pages. When you think about how you should use paid search, one of the best ways to think about it is to use it as a complement to your inbound marketing efforts.

9 Link Building Email Outreach Templates That Actually Work

Hubspot

Thanks for joining me here on the HubSpot Marketing Blog today. And if you read the article, you'll notice it contains a link pointing back to our website here at HubSpot. 1) The best way to generate quality backlinks is to publish exceptional content publishers organically cite.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored. What are the current best practices (and which aren’t worth spending time on) in each area?

10 Places You Can't Afford to Publish Mediocre Marketing Copy

Hubspot

Employ your best copywriter for these 10 areas where you simply can't afford to have mediocre marketing copy. It's what readers will see in the SERPs, social media, and their inboxes. Here, look at the ads that pop up in the SERPs for the search term "PPC Agencies."

12 Places Businesses Should Be Collecting Online Reviews

Hubspot

has also come under fire over the past four years for some slightly shady practices, like incentivizing businesses to advertise with them in exchange for gaming the search results for their business ("pay us money and we'll push bad reviews down!"), so savvier consumers have learned to look at Yelp!

The Ultimate Online Editing and Proofreading Checklist

Hubspot

Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). Don't forget on-page SEO best practices. As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish."

How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. There are character limits for each part, and it can be a little aggravating figuring out how to best complete the ad.

58+ Resources to Master SEO Copywriting

Writtent

Hubspot does a great job explaining what SEO really is. If you don’t have a clue about SEO copywriting this is the best place to start your journey. Don’t miss this unbelievable opportunity to learn from one of the best in the industry.

The Biggest SEO Shakeups of All Time

Hubspot

Note: if you need a refresher on SEO best practices, be sure to check out our updated guide, Learning SEO From the Experts.). Follow the best practices outlined in our updated guide, Learning SEO From the Experts.

SEO 40

A Handy Guide to Optimizing Your Social Media Channels

Hubspot

Below are some best practices you can implement and experiments you can run for optimizing your social channels. Figure Out the Best Times to Post. is the best time to tweet. This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels.

Everything Marketers Need to Know About Google's Panda Updates

Hubspot

Others were punished severely in the SERPs for grey and black hat tactics. January-February 2011: Google Punishes JC Penney and Overstock.com for Shady Link Practices. Now, marketers are rewarded in the SERPs for staying on top of news and being the first to pontificate.

SERP 22

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. HubSpot customers, you’re covered.).

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

In our case, we answered their question as to what surgery is best for them. This also reduces the amount of time the user has to research surgeries to determine which is best. The ones that did the best often had dozens of influencers involved in the project.

7 Ways to Speed Up Your Content Creation

Hubspot

In fact, the practice is so widespread that as many as 93% of marketing professionals already include it in their promotional campaigns. In my experience, the best thing you can do is to come up with at least a month’s worth of content ideas in advance.

Deconstructing the Qualities of High Quality SEO Links

Hubspot

The more inbound links to your site from quality, high authority sites, the higher your website -- and the individual page on your site to which these sites link -- rises in the search engine results pages (SERPs). And so we don't offend anyone, we'll use HubSpot as an example.

SERP 17

The Top 8 Priorities for Any One-Man Marketing Team

Hubspot

HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. The best way to guard against wasting your time creating content is to create and use buyer personas.

Answers to Your Top 7 Questions About the State of SEO in 2012

Hubspot

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Google is using it to help surface content from great authors in the SERPs.

30 Careless Mistakes That Will Totally Muck Up Your Marketing

Hubspot

There's no secret sauce, but your best bet is to be aware of some common screw-ups, and well. In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. We've all had those moments.

Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week

Hubspot

To add a little spice to the SERPs and earn some quick wins for your marketing team, try pay-per-click (PPC) ads. Happy Sunday, marketers! Get ready! We’re about to take you on a little journey through today’s latest marketing updates, which will carry you into 2013 and beyond.

PPC 32

Google's Pending Algorithm Update to Penalize Over-Optimized Content

Hubspot

What Google's Algorithm Update Means Practically for Marketers. If you're choosing what to write about based on the keywords you want to be found for, you don't have the reader top of mind; and Google is doing everything they can in its algorithm not to reward such sites in the SERPs.

7 Silly Google+ Business Page Mistakes to Fix NOW

Hubspot

Google+ business pages are a phenomenal platform for sharing photos, and there are a few best practices for leveraging your photo sharing there. Connect with HubSpot

SERP 29

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Marketing Strategy, Tactics and Best Practices. Are You Blogging or Doing Social Media for SERPs & Links?

15 Ways to Make Your Social Media Strategy a Complete Fail

Writtent

In best case scenarios, your social media strategy could stagnate. Practical Fix: You don’t need to convert into an analyst overnight, but you should pick a handful of metrics to track and analyze on a regular basis.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

An editorial calendar is like a road map for content creation, showing you what kind of content to create, what topics to cover, which personas to target, and how often to publish to best support your inbound marketing strategy. Try out a few and see what works best for your audience.

Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert

Hubspot

What are the best practices? Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. My best recommendation is to run a small test campaign on each of the platforms.

CTR 22

6 Steps to Creating a Successful SEO Strategy

Hubspot

Keep your list updated and prioritized by what web pages will help you to best achieve your business goals. Step 5: Stay Current on SEO News & Practices. Connect with HubSpot

11 Ways to Totally Screw Up Your Inbound Marketing

Hubspot

It's a huge miss not to ask them about the conversations they're having, prospect pain points, and learn who the best prospects are and how to market to them. Connect with HubSpot There are a lot of rules to follow to create a (near) flawless inbound marketing strategy.

Your Topmost Misguided Myths About PPC. BUSTED

Hubspot

Myth #1: The More You Spend on PPC, the Higher You Rank in SERPs. But this is just that -- a rumor -- and Google has never made any such claim, nor has there ever been any concrete evidence of the practice to justify making this the basis of any marketer's organic search strategy.

SERP 10

Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week

Hubspot

But I didn't write any of them -- these are the best stories from around the interwebs this week that you may have missed. HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing. Google Finally Takes a Clear Stance on Mobile SEO Practices From Search Engine Land.

How You (and Rick Santorum) Can Fix a Damaged Search Reputation

Hubspot

If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. With concerted effort, there are things you can do to ensure you're putting your best foot forward in the SERPs. Where do you stand in the SERPs for those terms?

The Handy Character Count Guide for Blog Posts, Facebook Pages & More

Hubspot

The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. We recommend testing out headline length to see what works best for your particular audience. HubSpot on.

Google Changes Algorithm to Punish Content Farms

Hubspot

At HubSpot , we are huge advocates of creating content as a way to educate customer, increase reach engine traffic, and improve lead generation. As a business trying to get found online it is important today more than ever, to make sure that you are following SEO best practices.

3 Strategies for Getting Found in a Mobile World

Hubspot

Mobile apps probably provide the best experience for mobile users especially on the iPhone where developers utilise the features of the phone. Connect with HubSpot The following is a guest post from James Agate , SEO Director and founder of UK SEO Consultancy Skyrocket SEO.