Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. These are powerful tools that can help your organization. We know this from observation and a few useful stats.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. As a result, they research how to best align content with a buyer’s journey.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Marketing Insider Group

MARCH 11, 2024

Knowing your KPIs is your secret to knowing what’s working, what’s not, and where you need to steer your ship next. Improving Video Content for Better Goal Fulfillment Making your video content the best it can be is a must. Leveraging SEO for Video Content For your video content to really work its magic, visibility is key.

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

Webbiquity

APRIL 19, 2022

Social proof can help create trust and boost your business growth in 2022. They’ll recommend you because they honestly believe you are the best business for the job. Aim for the same atmosphere: professional and helpful, insightful and valuable, with no BS and no hidden agenda. the better your case study will work.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Litmus

MARCH 14, 2024

We compiled this list of email testing and monitoring best practices from our team of Litmus email experts to help you find new ways to test smarter , get flawless emails out the door faster, and make sure they stay flawless , too! Learn more The post 8 Email Testing Best Practices to Help You Work Smarter appeared first on Litmus.

Practices 86

Practices Work Management Ideal Customer Profiles CAN-SPAM 86

Go Beyond SEO

APRIL 18, 2024

PPC Pest Control advertising is a proven strategy that works. These will help you get more customers and grow. Key Takeaways: PPC Pest Control advertising can help you attract more customers to your business. Seeking the help of Pest Control PPC Experts can ensure the success and effectiveness of your PPC campaigns.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

Social Media 135

Social Media ROI Media Cross-Selling 135

Salesforce Marketing Cloud

FEBRUARY 20, 2024

We were lucky to speak with a few Salesforce employees who were willing to share their stories to help illustrate areas of patient advocacy and their importance. There has been a shift in the industry with more organizations working directly with people who have personal experience with the conditions.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Which marketing tasks could benefit from the help of AI tools? Everything else has changed dramatically (the not-so-good news). Available resources.

Marketing AI 118

Marketing AI Paid Search Agency Generation Enterprise Management 118

Convince & Convert

DECEMBER 15, 2023

If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence.

Social Media 154

Social Media SEO Cost Per Click Media 154

Litmus

MARCH 6, 2024

CTAs help guide your subscriber to the primary action you want them to take. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? Sending great content and hoping that a subscriber remembers you is not enough (although that helps). Together, these techniques help guide the eye.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. Dig deeper: 9 steps to make an email reactivation program that really works 2. Service mindset The best marketers don’t just sell. They help others find solutions.

Email Marketing 87

Email Marketing Effectiveness Work Management Planning 87

Marketri

APRIL 4, 2024

It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed. Why One Tactician Won’t Work The solo marketer was a sub-optimal but feasible structure in the 1980s and 1990s for mid-sized B2B businesses. While this may be true, is her work extraordinary in every area?

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Litmus

NOVEMBER 14, 2022

We compiled this list of seven email testing best practices from our team of Litmus email experts to help you find new ways to test smarter and get flawless emails out the door faster. The post 7 Email Testing Best Practices to Help You Work Smarter appeared first on Litmus. Every time. Learn more.

Practices 86

Practices Ideal Customer Profiles Work Management CAN-SPAM 86

Optinmonster

FEBRUARY 15, 2024

Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. It’s a bullet-proof formula that’s proven to work.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Salesforce Marketing Cloud

DECEMBER 11, 2023

And now AI in email marketing is helping to boost results even more. AI is helping us in many ways, but it’s still in the early stage. How will AI work with our existing platform? Read on for tips on how AI can help your email marketing, from generating messages to optimizing their performance.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Salesforce Marketing Cloud

MARCH 19, 2024

Algo adopted a large language model (LLM) to help onboard new CSRs faster. By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy. That’s where RAG can help.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

ClickZ

FEBRUARY 26, 2024

The LinkedIn State of Sales Asia-Pacific 2022 research revealed 81% of Indian buyers believe that working remotely has made buying easier. These findings highlight the increasingly important role of sales technology in helping sellers understand buyer sentiment and intent.

Buyer Intent 98

Buyer Intent Privacy Intent B2B Sales 98

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Grain will help you take better notes in meetings.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

PathFactory

APRIL 23, 2024

B2B marketers are left guessing about what content to use and how to best deliver it to their buyers. That’s why PathFactory is on a mission to help B2B marketers leverage content intelligence & personalization. With content intelligence you’ll start getting the most out of your existing marketing investments.

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Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. And then there is Salesforce, which has saved 12,000 hours of work since implementing Sprout in 2022.

Work Management 115

Work Management Marketing Management Software Product 115

SmartBug Media

APRIL 18, 2024

If you want to implement Quickbooks, you work with an authorized reseller. When you onboard a new project management system, you work with a dedicated representative. And when you’re ready to leverage HubSpot for your marketing, sales, and customer success needs, you work with SmartBug Media.® But you don’t have to go it alone.

Training 64

Training Hubspot CMS Development Work Management 64

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. A chatbot builder is software that helps you create automated messaging with customers without extensive coding knowledge. Table of contents: What is a chatbot builder?

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Seismic

JANUARY 18, 2024

You’ll learn about several topics that will help set you on the path to maturity, growth, and transformation. We look forward to sharing best practices and thought leadership that will help you develop your plans now, for 2024 and beyond. It’s best to lean on them as champions who can help bring their peers along with them.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Martech

APRIL 11, 2024

Creating a preference for our brand, even as we strive to be the best. We generally don’t know the specific levers that get people through the journey, so we have to try lots of little experiments and scale the ones that work. Here’s a middle ground to help you thread the needle. Where in the awareness cycle will this help?

Marketing AI 123

Marketing AI Work Management Effectiveness B2B Marketing 123

The Lead Agency

APRIL 2, 2024

” If your last look at SEO blog writing best practices predates the panic of AI, you’re due for quite an update. Then Google did what Google does best. Not all businesses are in the position to diligently follow all the best B2B SEO rules.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Martech

FEBRUARY 12, 2024

or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits. This helps ensure that the generated content is relevant and aligns with users’ search queries. How it works. Why we care. ACAs explained.

Marketing AI 107

Marketing AI Google Generation Landing Pages 107

SmartBrief - Marketing

MARCH 5, 2024

The best leaders know a successful business depends on its employees. That’s because the employees are the building blocks who truly help the company grow and thrive. When employees feel appreciated, they come to work with excitement, relishing being a part of a positive company culture. And guess what?

Business 93

Business Allocation Lead Scoring Lead Ranking 93

Martech

MARCH 19, 2024

And these interactions create more data that helps marketers understand what works and what doesn’t. Deploy a next-best-action engine with NLP that allows marketers and the data science team to ask questions about how best to optimize the customer experience and drive the very best actions. “As

Marketing AI 98

Marketing AI Conference Generation Loyalty 98

Martech

SEPTEMBER 28, 2023

Over the years we have gained access to many tools to help us edit, optimize, refine and improve our written content, but none have offered anything close to the capabilities of generative AI. As with any new tool, we’re still learning its capabilities, limits and how to best utilize it to get the results we want.

Marketing AI 126

Marketing AI Work Management Generation Marketing Automation Services 126

Martech

DECEMBER 6, 2023

Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Microsoft is also working on rolling out Copilot to SMBs. Customer AMA.

Marketing AI 94

Marketing AI Enterprise Management Ethics Sample 94