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Are Social Reels Relevant for Brands?

Contently

TikTok is probably the best-known platform for brand videos. But it’s worth noting that best practices for Reels are mostly the same regardless of the channel. Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions.

Relevance 152
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What Are the 4 Ps of Marketing, and How Are They Still Relevant?

Marketing Insider Group

Modern marketing requires measuring metrics that help you determine your return on investment. As you determine your advertising methods and models, you promote yourself best by educating, informing, and entertaining your audience. This helps you to avoid creating or attracting buyer personas that suck.)

Relevance 331
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Getting help with customer experience transformation: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

eCommerce 102
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The 3 Rs of marketing automation: Relevance, response and ROI

Martech

That’s personalization at its best. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. In today’s hyper-connected world, relevance is the secret sauce differentiating a memorable campaign from a forgettable one. Kissmetrics.

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How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.

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Good morning: The goal is relevance

Martech

Good morning, Marketers, and what is the best way to personalize your messaging in 2022? But the goal for any personalized messaging, now more than ever, is relevance. Relevance, helpfulness…value. The post Good morning: The goal is relevance appeared first on MarTech. Chris Wood, Editor.

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How to Make Your Content More Relevant with Original Research

Marketing Insider Group

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. Often research is the best way to do that.”. Creating Data-Rich Content. SurveyMonkey’s Des Georges.

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