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Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog

Modern B2B Marketing

by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here! This year Summit kicks off with, “Welcome to the Marketing Nation”, featuring Phil Fernandez, CEO of Marketo, Patty Azzarello, Founder and CEO of the Azzarello Group, and a slew of other surprise guests.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.

On the Road Again! 4 Reasons Why Roadshows Are Your New Best Friend

Modern B2B Marketing

Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking. For Marketo, the roadshows bring marketers from around the globe into the Marketo Marketing Nation.

How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. Your prospects are bombarded with pitches from different vendors.

How to Pivot Your Social Media Strategy to Support Account-Based Marketing

Modern B2B Marketing

Social media marketing allows you to get to know your company’s target accounts and the prospects within them in a unique way and get relevant, personalized content in front of them at just the right time. The best part about micro-targeted ads is that they’re typically very cost-effective.

Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing

Modern B2B Marketing

Now that everyone (and their mothers and grandmothers) is on Facebook, it’s one of the best places to humanize your brand by sharing status updates, photos, and videos. And if you add a hashtag or graphic to it, it becomes even more engaging. Facebook already has hashtags as well.

The ROI of Paid Social Media Ads

Modern B2B Marketing

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Promoted Tweets can be targeted to search results (such as specific hashtag) or to specific users (your followers, or users like your followers).

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What’s New in Social? Video Takes Center Stage

Modern B2B Marketing

Developing video content is a great way to communicate your brand’s story, reinforce your value proposition, engage with audiences, and interact with customers and prospects. Gifs, trending hashtags, quickly referencing value-added content—the possibilities truly are endless.

How Brands Can Create Lasting Relationships on Social Media

Modern B2B Marketing

Follow trending conversations to see if there are certain values that are important to your prospects and customers. Look for ways to show up in different social channels, from using trending hashtags to participating in top-of-mind discussions.

Guide Your Buyers Through the Customer Journey with Social Media

Modern B2B Marketing

Brands that provide the best cus t omer experience and service have the highest retention rates. These platforms allow you to monitor for brand mentions, hashtags, keywords, or phrases. Author: Lisa Marcyes The customer journey has changed.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

CROWE HORWATH : the public accounting firm used 48 pieces of content in 4 different topic areas, this campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle. MARKETO : Is a leading provider of marketing analytics software.

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

One of the best ways to do this is to find influencers, bloggers, and other sources within your industry and ask them for a quick interview surrounding the subject of your content. Test out hashtags to increase the reach of your content. Link from your best performing content.

5 Tips for Making Your Customer Marketing Shine Bright During the Holidays

Modern B2B Marketing

Start with the following categories: Bottom-of-the-funnel prospects: The goal with this segment should be to keep their attention on your business as they work through the purchase. Middle-of the-funnel prospects: These are prospects who are actively evaluating your product.

The Fans Awaken: What Star Wars Can Teach Marketers

Modern B2B Marketing

While it’s unlikely you’ll be directing a box-office hit anytime soon, there is a valuable lesson you can learn from this handover: your audience should always come first, whether it is a theater full of fans or your targeted prospects.

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Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake

Modern B2B Marketing

Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! Take a look at Marketo’s Facebook page to see social photo sharing in action.

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Optimizing Twitter for Lead Generation

Modern B2B Marketing

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. Twitter happens to be one of our most effective prospecting channels.

Data Talks! 2 Proven Lead Generation Tactics to Jump on Now

Modern B2B Marketing

Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? In fact, 78% of small businesses now get at least a quarter of their new customers via social media, and two of the best channels for business are LinkedIn and Twitter.

9 Personality Quiz Examples For Content Marketing

SnapApp

O Magazine’s “ What Kind of Morning Person Are You ” gives readers valuable information about the best kind of routine to kick off their mornings based on their answers to thoughtful questions about their habits. and “Which hashtag can you not live without?”,

How to Multiply Your Webinar ROI: Repurpose Your Webinar Content

Modern B2B Marketing

After you’ve planned your webinar, most marketers will send out invitations to a targeted list, use a registration form to gather some data about prospects, and then use the attendance data (like duration of stay) as a measure of engagement.

47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack

SnapApp

Not only is SnapApp’s builder easy and fast, but the platform plugs into your marketing automation system, feeding it with powerful prospect data. Here is where your whole database of prospects, leads, and current customers all live. Marketo.

12 Tips For B2B Marketers to Excel in Twitter

Modern B2B Marketing

Hashtags. On Twitter, getting your content in front of a particular audience is as simple as a hashtag. Adding a targeted hastag to a message can put that message in front of potential prospect searching for information based on that hashtag. Utilize keyword searches and hashtag monitoring to identify and engage with prospects while boosting lead generation through B2B social media.

The Search for B2B Marketing Superstars

Modern B2B Marketing

Conference awards hashtag for Twitter: #SM20award. A heavyweight opportunity to prove your value to prospects and clients has just arrived with the recent announcement of the Sales & Marketing 2.0 If you think you have what the judges are looking for, go to www.sales20conf.com/collaboration/awards to apply online to win any (or all – there is no limit to the number you can apply for) of the following awards: Best Alignment of Sales & Marketing. Best Sales 2.0

BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference

Modern B2B Marketing

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   Best in class marketers will ‘follow’ the path so th ey know when sales should begin interacting and what information will be most useful to the prospect at a particular time.      Offers need to be relevant AND appropriate for the prospect's place in the buying cycle.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Here’s what the social signals said was the best content and the hottest topics. Content Marketing Basics: A B2B Marketing Cheat Sheet - Modern B2B Marketing , November 19, 2010 In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. It is currently a front-runner for Slideshare’s 2010 World’s Best Presentation Contest (I’d love it if you went and voted for it. Hashtags.

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