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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign.

Top 10 Demand Generation Resolutions for 2014

The Point

Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. Even a modest lift in conversion rates (click to lead) can decrease cost per lead dramatically.

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7 Tips for a Successful PPC Landing Page

The Point

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

Expand your Offer Strategy to Increase SEM Performance

The Point

Smart technology marketers look to capture buyers early on in the sales cycle, then engage them in a consistent nurture campaign to build credibility, trust, and to position their solution favorably for when the buyers are ready to engage with sales. But the second reason is because technology marketers (and their sales counterparts) are impatient, have short term business horizons, and don’t want to “wait around” for leads to be qualified.

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. What is the Best Way to Present This Metric?

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9 Search Marketing Tips for Effective B2B Lead Generation


9 Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. I asked him how long it would take the prospect to lead the headline of the blog post.

A Lead Generation Plan Begins With Content Marketing Strategy


Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Increased leads.

A Lead Generation Plan Begins With Content Marketing Strategy


Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Increased leads.

How to Upgrade Your B2B Marketing Strategy with AdWords


Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Here are the best practices to create ad groups: 
 Group keywords with similar themes : For example, put all “software” keywords in one ad group, separate from “solutions” or “platform” keywords

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation


Videos capture attention of your prospects, and if produced right, hold their attention, which can lead to increased engagement and conversion. Many times it’s best to plan a video strategy to target all levels of buyers within the funnel. B2B Video Marketing Best Practices.

How PeopleHR Went From Lead Overload to Record-Setting Revenue

Marketing Action

Lead Overload. The marketing team at PeopleHR has rarely had a problem when it comes to generating inbound leads. They’ve been using channels like Google AdWords, PPC, and other SEM and content syndication activities to attract new prospects.

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How PeopleHR Found the Right Marketing Automation Vendor

Marketing Action

Finding the best marketing automation vendor for your business can be a difficult proposition. When they began looking for a solution, they weren’t looking for help generating more leads. The system had been working extremely well, delivering a high volume of early-stage leads.

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]


While they’re not the ones writing the lead nurturing sequences or designing landing pages and lead forms, they’re the behind-the-scenes operators who have mastered the setup, organization, and flow around marketing lead data. Lead Nurturing / Automation.

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CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today


Simply put, the best and only true source of data is the experience of visitors themselves while they use your site. 3) A/B test your PPC landing page headlines. One bit of advice on headline writing: learn from the best. e.g. “Get more leads faster with Inbound Marketing”.

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11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. This is the set of actions that lead to form submission likelihood.

How The Beatles’ Songs Optimize B2B Marketing Strategies


The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. All website and marketing activity should be tracked via Google Analytics or a more robust analytics tools. It’s best to concentrate on few channels and do those best.

What Is B2B Social Media Marketing?

KoMarketing Associates

The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms. Not only does social media serves as a key driver of link acquisition, but with more social elements being displayed in top search results on Google, it can help support your organic efforts as well.

The Ultimate Dictionary of Marketing Terms You Should Know


This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.),

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search


So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Second on the list is generating a high volume of leads; 49%. In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers.

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Herding cats? The Hidden Costs of Multiple Marketing Tools


How do you reconcile the data different tools produce, so that you can accurately visualize where a lead is in the sales cycle? Email, web sites, landing pages and forms, social media (in all its many ever-changing splendors), webinars, interactive media, infographics, search engine optimization (SEO), pay-per-click (PPC) ads, virtual events, website visitor tracking, and a host of other channels and apps – all are critical tactics in some marketer’s tool chest.

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The 45 Inbound Marketing Terms You Should Know [Glossary]


This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. When referred to in the context of inbound, it’s looking at the data of one’s marketing initiatives (website visitor reports, social, PPC, etc.),

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Online Lead Generation – 54,553 members.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team


Do you know what roles to fill and how to find the best man for the job? Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Optimizing content for search engines and lead generation. and leads into customers!

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide


Here's an example of how to structure this type of goal: Generate [number] leads focused on [topic/product] by [date]. Interested in Google AdWords? Step 3: Create Lead Nurturing Paths. What will happen to your leads once you've generated them? Email Nurturing.

How to Stretch Your Nonprofit’s Marketing Resources


There are plenty of copyright and SEO friendly ways to do this as well—after all, you can’t just re-publish someone else’s content word for word on your own site: even if you cite the original author, you still risk copyright infringement (and getting dinged for duplicate content in Google Search).

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)


Demand Gen / Lead Gen. With tons of ideas on the best ways to use social media to boost your success, this blog will not disappoint. If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more.

4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

Brian Klais , of Pure Oxygen Labs , presented it best when he explained how mobile marketing is a three-dimensional opportunity. From a strategic perspective , how will mobile marketing impact lead generation, the sales pipeline, brand visibility, etc. More complex B2B sales funnels need to take that into consideration, tying lead nurturing programs much more explicitly into the process of mobile strategy. How important is mobile marketing to your B2B strategy?

How Inbound Marketing Can Fuel Native Advertising


While there are many varied definitions of the term, it can best be described as a form of advertising that consists of relevant, valuable content that's part of a media outlet's editorial offering. Google made the process even easier.

Why Landing Pages Are an Indispensable Part of Marketing


Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what's the best way to get them to convert? Here are 6 more compelling reasons: 1) Easily Generate Leads!

The Ultimate Checklist for Integrated Marketing


Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. That's because most lead generation efforts collect a very vital communication staple -- email addresses.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Ever wonder why your competitors seem to attract and lock in the best prospects? Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet. Plan your lead magnet.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. How do you think your blogging and vlogging generate international leads?

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Interested in demand generation best practices and Napa Valley wineries?

The Ultimate Marketing Playlist to Keep You Motivated This Summer


But hey, depending on your leads goals (volume vs. quality), you might want to weed out some of those people. When trying to decide how many fields to add to your forms, the simplest advice is to include only the fields necessary to properly qualify your leads.

Top 10 Posts on B2B Lead Gen for 2010

The Point

26 Must-Have Negative Keywords for B2B PPC Campaigns. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Blog Makeover Nets Sales Leads for Software Company.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. They have the best survival rates because they choose their patients very, very carefully. Google has dis-intermediated the content business. 12 days ago I blogged about our (re)birth as a presence on Google.

3 Ways to Track Offline Lead Conversions With Call Tracking


To maintain a successful inbound marketing campaign , marketers have to effectively track and record all lead conversions and associate them with specific marketing activities such as PPC advertising and lead nurturing campaigns. PPC Campaigns. Lead Nurturing.

25 Must-Read B2B Marketing Blog Posts

Modern B2B Marketing

Getting the Best From On-Site Search on Your Website - B2B marketers understand the importance of lead generation , and a user-friendly, intuitive website is one significant part of that. Is there a breakdown in your lead nurturing process? 7 Simple Steps for Decoding Website Analytics - Google Analytics provides a wealth of data for B2B marketers, but it can be difficult to know where to begin to uncover trends.

B2B Social Media Marketing: Branding or Lead Generation?

Modern B2B Marketing

I believe the answer is yes, but that it requires a different mindset for lead generation and measuring ROI. Over a series of posts the next few weeks, I’ll be exploring the topic of B2B social media marketing from a variety of perspectives, including how companies can use social media for lead generation, tips for measuring the ROI of social media in B2B, the relationship between social media and lead nurturing, and a practical guide to getting started with social media in your company.

Executive Summary: A CEO's Guide to Online Marketing


Marketing in any organization serves many functions, but as a CEO, you should be concerned with a few key performance indicators (KPIs) from your marketing team including lead generation, lead quality and cost of customer acquisition.