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How to Market an Analyst Report

The Point

By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. However, in my experience, most tech companies don’t know how to market them. See what I mean?

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5 Tips for More Effective Email Preview Text

The Point

Note: if you do leave preview text blank, many email clients will simply insert the first line from the email itself. If written as wholly independent messages, no matter how compelling individually, the effect to the reader will be confusing at best. It’s always better to be intentional and ensure that the two elements work in tandem.

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How to Eliminate Breakpoints to Improve Customer Experience

Vision Edge Marketing

Forrester defines customer experience as “how customers perceive their interactions with your company.” Best-in-class Marketing organizations recognize that these outcomes are as much affected by what happens after the sale as what happens before the sale. So what is customer experience, and how can you improve it?

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B2B Marketers: How to Unlock ABM Success

Martech Advisor

Insert: account-based marketing (ABM). ABM is a strategic business approach that targets an organization’s best-fit customers to create more revenue. And, B2B marketing is a strategic business approach that targets an organization’s best-fit customers to create more revenue. ABM strategies do just that.

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Will the Rise of AI-Generated Content Impact Your Business?

DAGMAR Marketing

By 2025, Forrester predicts that 7% of US jobs will be replaced by cognitive technologies, such as artificial intelligence (AI), automation, machine learning, and robots. With its speedy results and its ability to produce realistic, conversational content, most consider ChatGPT to be the best and most powerful AI chatbot.

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What every marketer needs to know about programmatic advertising

Martech

Traditional media buying is a labor and time intensive process requiring everything from requests-for-proposals to negotiations to manual insertions of the orders. Optimizes the bidding process, so publishers and advertisers get the best price possible. What are the advantages of programmatic advertising? Other benefits include: Scale.

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Chatbots in the Post-Pandemic Era

Biznology

Summarizing what Forrester, Gartner, and Business Insider have to say, the current chatbot market is under $2 billion and will rise to almost $10 billion by the middle of this decade. Created by San Francisco developer Steve Worswick , Kuki has won the Loebner Turing Prize for the best chatbot five years in a row. There are about 1.5