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5 (doable) ways to drive revenue growth now

ViewPoint

PointClear has proven methods for driving sales—and they’re discussed in detail in a white paper available for download now. Are sales and marketing aligned on what they’re telling the market, and the best ways to reach out, or are efforts mismatched? Accountability in sales activity, from pipeline through forecast.

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What's it take to generate leads that fuel your forecast?

ViewPoint

Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50.

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What Should the Sales Close Rate Be?

ViewPoint

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Best case a stack of leads (virtual or otherwise) is rifled through, a few leads are cherry-picked out – and other leads are left to go into the black hole frequently called CRM.

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Insights on Outbound Conference in Atlanta

ViewPoint

For example, right now our website says: “PointClear is 100% focused on proactively reaching out to prospects that fit your ideal profile. Mike Weinberg’s workshop offered the most important element of building a compelling story – OUTCOMES (such as pain removed, problems solved, results achieved). How could we fix it? It’s a lifestyle.”.

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Lead Generation Best Practices Part 6: Fewer Leads Are Better

ViewPoint

Best-of-class prospect development—and its focus on fewer, higher qualified sales leads—fills forecasts with sales-ready buyers and helps marketing and sales resources operate more efficiently. This also renews the value of lead generation programs, since reps start receiving leads they can actually use.