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When and How to Use Focus Groups – Even in a Virtual World

Vision Edge Marketing

Given the proliferation of research online and the growing interest in the use of artificial intelligence (AI) for gauging preferences, we wanted to respond to a question posed in a recent discussion on the topic of research: Is there still a place for traditional focus groups? Before delving into focus groups, a quick disclaimer.

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53 Focus Group Questions for Any Purpose

Hubspot

Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion. Featured Resource: Market Research Focus Group Template. Download the Template.

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Framework for Conducting a Focus Group

Launch Marketing

Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback. Focus group sessions typically last around 1-1.5

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How to Improve Your Product With Remote Focus Groups

ClearVoice

For the businesses that are focused on building, launching, or improving their products in 2020, the way in which their teams work with focus groups has changed. Many businesses are figuring out how to best work with focus groups that are now remote to build and improve their products.

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What Is a Focus Group in 100 Words or Less [+ Pros and Cons]

Hubspot

This knowledge could help you make alterations to what you're offering for the best possible reception, and better inform your sales projections and marketing strategy. This is where a focus group comes in. So, what is a focus group, and how can it help you navigate your market research? What is a focus group?

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What Ever Happened to Focus Groups?

Content Standard

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Developing new content strategy seems to require more technical knowledge every day. Image attribution: Eli DeFaria.

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Why Direct Mail & Focus Groups Don’t Mix

The Point

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.