Ambal's Amusings

JULY 22, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! An example of a tactical objective: Post to Twitter, a minimum of two tweets, three times per day with a collaboration focus. What are best practices they need to know? Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Blog Demand Generation Twitter abneedles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Webbiquity

FEBRUARY 16, 2016

eMarketer ). White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms. 71% said Twitter, while 54% each mentioned Facebook and YouTube. The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Ambal's Amusings

JANUARY 21, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Research showing that 79% of leads never become opportunities backs up the premise that our marketing efforts aren’t creating the best results across the long term. Ardath Albee. Short Termism.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Transitioning prospects through each stage of the buying process works best with a combination of free and opt-in content. Blog Writing on the Web Twitter patsiblogsquad. " Ardath Albee.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

DECEMBER 17, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown. "Twitter!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Industrial Marketing Today

APRIL 30, 2010

She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale. This white paper aims to change that perception of them.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Webbiquity

JUNE 16, 2015

– White papers and research reports (59%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. eMarketer ). . – Videos (63%). – Webinars (63%). – Blogs (62%). – eNewsletters (60%). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Ambal's Amusings

MAY 27, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. " Read on to get their insights - less or more?

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Adobe Experience Cloud Blog

MAY 30, 2010

In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. 1 marketing initiative for 2010.

B2B Marketing 48

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 48

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

KoMarketing Associates

SEPTEMBER 7, 2017

According to a study done by eMarketer and referenced in the above Hootsuite article, 39 percent of B2B professionals found that social selling reduced contact research time, 33 percent found that it increased the number of incoming leads, and 31 percent found that it leads to deeper relationships with clients.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

Webbiquity

DECEMBER 1, 2015

It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. Pursuing the industry influencers with the largest follower counts may not be the best strategy. Your best influencers are often your own employees (but train them). eMarketer ). eMarketer ).

Social Media 100

Social Media Stats Media Emarketing 100

Marketing Insider Group

SEPTEMBER 14, 2020

We linked to the best available source but this crap takes a lot of time. We did the best we could. 79% of B2B buyers share white papers with their coworkers. Approximately 66% of people have discovered a new business on Twitter. Nearly 69% of consumers bought something because of a tweet they read on Twitter.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Hubspot

NOVEMBER 18, 2020

Accessing an ebook or white paper. Google Analytics – Tracking inbound leads generated through social media will quickly pinpoint which social platforms perform best for your business, as well as what is the most effective messaging and images for your audience. eMarketer ). Signing up for a free trial of your service.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Ambal's Amusings

NOVEMBER 19, 2009

Ardath Albee's book eMarketing Strategies for the Complex Sale. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SnapApp

DECEMBER 4, 2017

The two tactics address different stages of the buyer journey; blogging is great for lead generation because users can discover content through search, and social media is best for building a relationship with leads and directing them back to your content over and over again. . #5. Social Media Examiner. . MassPlanner. . Experian. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

ClearVoice

DECEMBER 19, 2018

In 2018, eMarketer released its report B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement. A link to your content shared by the right influencer on Twitter or cited in the right story on a high-authority blog could send traffic to your site through the roof. Saturation point? Repurposing.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Valasys

SEPTEMBER 27, 2018

Industry statistics is one of the best sources of this information. Product brochures, White papers and Case studies are the most influential assets in a B2B decision-making process (Eccolo Media, 2015). Buyer personas are used by 65% of B2B marketers when creating a content marketing plan (eMarketer, 2016). Facebook ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

B2B Marketing Zone Posts

DECEMBER 1, 2010

Here’s what the social signals said was the best content and the hottest topics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Facebook Insights. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 2, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Here it is - the very best posts and the hottest topics for 2010. How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Congrats to all for making the list!

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. eMarketer ). Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. eMarketer ). Which lead gen tactics work best? eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. eMarketer ). Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. eMarketer ). Which lead gen tactics work best? eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

JULY 17, 2012

The best way is to get to know the different "personalities" of each network so you can understand how to leverage it best for your business. Getting to Know Twitter, The Buzz Generator. Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! Twitter's Superpower.

Social Networks 28

Social Networks Lead Scoring Lead Ranking Business 28

Webbiquity

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100