How to Measure Email Success in 2015: A Call to ROI
The Point
JANUARY 13, 2015
That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. MQLs/Cost Per MQL. And best of all, the revenue that the campaign delivered to the business. So even measuring response rate doesn’t tell the whole story.
Let's personalize your content