Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Jay Famico. Co-Founder and Editor.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

The Point

FEBRUARY 18, 2020

The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place. Vendors focused on new licenses vs. customer retention. Up-sell/cross-sell revenue?

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Jay Famico. Co-Founder and Editor.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

ANNUITAS

SEPTEMBER 21, 2018

AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. – Adobe has a strong focus on Customer Experience (CX). It views design as a strategic component of CX. So where do we net out on this? ANNUITAS, Inc.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

The Point

APRIL 8, 2015

The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. The report is available as a free download from the Spear Website.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Avitage

MAY 2, 2012

This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process. recipe sites).

Lead Nurturing 120

Lead Nurturing Resources Relevance Practices 120

TrustRadius Marketing

JANUARY 8, 2020

Here are the 5 top Hubspot alternatives to explore in order to get a good feel for what will best support your marketing strategy. . Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. The abundance of integrations makes Eloqua stand out among enterprise-level competitors.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Everything Technology Marketing

FEBRUARY 26, 2013

(Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

ClickZ

OCTOBER 22, 2020

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. 3 Oracle CX Marketing. What is it?

Enterprise Management 128

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 128

Customer Experience Matrix

JUNE 9, 2009

It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JUNE 30, 2010

But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers. LoopFuse’s price-driven approach is one such strategy.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

LeadSloth

APRIL 29, 2009

Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Eloqua Marketing Insights and Digital Body Language. Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Conversica

OCTOBER 9, 2018

The following tips will provide a framework that you can use to evaluate your email marketing approach and revisit best practices. A/B tests are extremely helpful to increase conversion rates because you will be able to drill down on the approach that is most likely to convert leads. Segmentation. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. After a close analysis of the alternatives, I have decided the Alexa.com traffic statistics are the best indicator of vendor market presence. Yet there are so many more vendors I could add. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. Forrester Lead Management Overview.

Marketo 100

Marketo Impressions Forrester Eloqua 100

TrustRadius Marketing

NOVEMBER 14, 2019

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. The goal is to convert leads into long term satisfied customers.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Cintell

NOVEMBER 9, 2015

In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Customer Experience Matrix

MARCH 26, 2009

Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. Tags: software usability measurement marketing automation lead management software selection demand generation. I'm in favor of that approach.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ).

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

MARCH 5, 2009

The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Choose whichever sounds best. The relative ranking of the different vendors hasn't been significantly affected. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

markempa

MARCH 8, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

APRIL 18, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. It’s probably the first book to marry content marketing with lead management strategy.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

ViewPoint

JULY 11, 2011

One answer includes applying, tracking and measuring best-practice sales lead management processes. Consistently positive outcomes in best-practice metrics like these will be central in separating the winners from the also-rans among those looking at IPOs, as well as among all companies across VCs’ entire portfolios.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

SendinBlue

JUNE 29, 2022

We’ve compiled a list of the best solutions for marketing automation, highlighted their best features, and collected users’ reviews to help you pick the best tool for your business needs. At a Glance: The Best Marketing Automation Platforms. Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Sendinblue.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

MLT Creative

MAY 19, 2010

Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. Eloqua can work with a company that's just getting started, or improve the sophistication of existing marketing efforts.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

ANNUITAS

JUNE 28, 2012

I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. During the course of the discussion, she said, as if suddenly enlightened, “This really is a change management initiative. I wish I could say that every time my answer is “yes”.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. During the course of the discussion, she said, as if suddenly enlightened, “This really is a change management initiative. I wish I could say that every time my answer is “yes”.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

markempa

DECEMBER 29, 2011

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. This year’s B2B Lead Roundtable webinars are testament to that. He defined the tenets of the new world of marketing in Revenue Performance Management.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Customer Experience Matrix

MARCH 2, 2010

Summary: Eloqua's SmartStart gets marketers rolling in less than one week. It does require extensive preparation, but Eloqua leads you through that too. Eloqua last week announced a money-back satisfaction guarantee for clients who participate in its SmartStart deployment program. By happy coincidence (OR WAS IT?),

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Automation 120

Online Marketing Institute

NOVEMBER 1, 2010

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. 2) PR and TV are popular for building brand but trade shows and email raise awareness best. What’s making a comeback?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

thePoint

MAY 25, 2018

Those are areas where you are going to lead and provide key input and skills. Now let’s evaluate the best sources of knowledge and skills to fill the gaps in your lower-scoring areas. Lead Generation, Lead Management & Lead Nurturing. Where did you score the highest? Options for Filling the Gaps.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Online Marketing Institute

NOVEMBER 4, 2010

The reasons I believe lie in two critical areas: 1) setting proper expectations, and 2) prompt and effective lead follow up. Without these two critical elements in place, even the best planned content syndication program can meet with sales apathy and disappointing results. Bookmark the permalink.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40