Lead Generation: When To Use Registration Forms
B2B Marketing Insider
JUNE 19, 2012
And marketers should employ strategies to identify and capture every one of these leads that we can for our businesses. Generate Demand With Content Marketing. Joe Chernov, VP of Content Strategy has offered up a whole deck on content and demand generation. Demand Generation
Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’
MAY 10, 2013
Oracle Eloqua’s platform provides marketers with a way to target and segment the right audience, nurture and score leads to improve lead generation, execute global marketing campaigns, and track and manage campaign performance, including revenue growth.
The B2B Lead Generation-Demand Generation Book “Hall of Fame”
JANUARY 21, 2012
B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Lead Nurturing.
3 Newer Types of Content Tactics To Support Lead Gen
MARCH 18, 2014
by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly.
Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing
OCTOBER 4, 2011
by Joe Chernov | Tweet this Content marketing is the tendon that connects social media muscle to the lead generation bone. Without healthy diet of fresh content, a company’s entire marketing program will never perform at its best. View more documents from Eloqua.
Marketing Automation Simplified [Slide Deck]
NOVEMBER 14, 2013
by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Share your best practice tips and follow the discussion on Twitter with the hashtag #MASimplified. Marketing Automation Simplified from Eloqua.
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
Do they go with a top-of-the-line tool like Eloqua, or Marketo? From the CRM would be best but it’s likely that data needs to be cleaned and segmented. Does the site architecture support the content generation plan so that they’ll get traffic over time?
4 Steps for Making Demand Generation More Social
JANUARY 30, 2012
While B2B companies have jumped on the bandwagon, demand generation marketers often struggle to find its value. It’s one thing to tweet about your company and build a Facebook page, but B2B firms are now looking to tie Social to measurable lead generation.
3 Cool Lead Nurturing Programs You’re Not Running
MARCH 2, 2012
In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. While there’s something to be said for the standard use case meant to educate prospects, lead nurturing can do so much more. It might look a little bit like this: A new lead comes in through a website, tradeshow or somewhere else, and receives an automated, introductory email from the sales rep.
The Top 25 Posts of 2012
DECEMBER 26, 2012
by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. Sometimes the best way to convince a customer to deepen their relationship with you is to act like they’re a prospect. There were huge headlines, shifts in the landscape, and plenty of learning opportunities.
How to Generate More Opt-ins With Your Email Marketing Campaign
DECEMBER 1, 2013
Also, remember to include a link to a designated spot on your website (the homepage typically works best), integrated with your email platform, where people can enroll themselves. This technique works great for leads that are coming in via inbound marketing methods or through social campaigns.
4 Content Marketing Metrics Trends and Best Practices
FEBRUARY 25, 2014
In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey.
B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
B2B Lead Generation Blog
APRIL 18, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 recent exchange he had with Brian Carroll on his B2B Lead Gene.
Marketing Automation, Set It and Forget It
JULY 26, 2012
Marketing automation combines technology, typically hosted, with business processes that score leads based on fixed criteria like title and size of company, as well as dynamic criteria, such as which web pages the person viewed, whether the individual attended a webinar or clicked through to an offer. That process is generally called “lead nurturing,” which is a popular buzzword in the industry. Turn your marketing into a 24/7 sales generating machine.
Email Marketing Benchmarks By Industry [CHART]
JANUARY 28, 2013
We also tried out an alternate visualization of best in class, average and laggard rates – let us know what you think by leaving a comment. Email Marketing Benchmarks By Industry [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
Getting Started Guide for Marketing Automation
The Effective Marketer
JUNE 1, 2012
Before you jump into it head first and spend countless hours setting up all the landing pages, workflows, and start messing with scoring models it’s best to take a step back and make sure you and all your team are in sync. So here’s a quick “getting started” guide that looks at the marketing automation implementation process from a 10,000 foot view and gets you ready to used what will become your most important lead generation engine.
5 Reasons Face-to-Face Events Still Rule in Europe
SEPTEMBER 15, 2011
In Europe, event marketing is not just about building awareness, but a real part of the demand generation mix. At Eloqua, we practice what we preach and you’ll see us at lots of events across Europe. The events are a blend of thought leadership, best practice and practical advice on ‘how to’ get things done. Each highlights an Eloqua customer sharing how they tackle a particular marketing issue.
5 Steps to Use Marketing Automation for Improved Conversion Knowledge
APRIL 16, 2014
In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. Decide what’s most important to you—lead generation, lead nurturing, or response management—and tackle that issue first.
The B2B Marketing Funnel By the Numbers [Graphic]
SEPTEMBER 23, 2011
by Jesse Noyes | Tweet this What are the most effective B2B demand generation tactics? What are the best ways to approach email marketing. Eloqua is a sponsor.). So the top demand generation tactic is the brand Website, lead generation is the most important B2B marketing priority, and monthly lead nurturing touches are the most frequent. How can a business become more social? These are the questions on the mind of many B2B marketers today.
How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’
MAY 22, 2013
This dynamic has always been the same: Marketing is frustrated by Sales not following up on their hard-won marketing qualified leads (MQLs), while sales complains that there aren’t enough “good” leads worthy of their attention.
What is Social Demand Generation?
JUNE 13, 2012
The problem for demand marketers is that few, if any, resources that explain how to use social to build strong, lasting demand generation strategy. The result is the Grande Guide to Social Demand Generation , which we published today and is available for free.
5 Ways to Improve the Quality of Your B2B Leads
The Forward Observer
MAY 5, 2014
Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. But what they really want are more quality leads.
4 Ways To Organically Capture Attention and Leads from SEO
JULY 19, 2012
by Christina Pappas | Tweet this If your goal is generating top of funnel leads, then you’re likely using a variety of tactics – content, events, webinars, etc. If you are using organic search to strategically build awareness and lead generation , here are 4 things you can do today: 1. The best way to start earning links is by reading other blogs and digesting others’ content, and commenting on it.
ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
APRIL 3, 2013
Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle.
3 Lead Scoring Problems – And How to Solve Them
SEPTEMBER 28, 2011
by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in developing insight-driven demand generation programs for the b2b technology sector. Few marketers would argue with the premise that “less is more” when it comes to delivering the right leads to sales. Challenge #1: Inability to score or prioritize all leads.
Drive Leads, Qualify, Nurture with Personality Tests
FEBRUARY 5, 2013
by Amanda Batista | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email.
6 Burning Questions about Social Media for B2B
MAY 29, 2012
As it turns out, we’re still fairly early on the adoption of social among B2B firms, but with our recent introduction of the Eloqua Social Suite , we have been lucky enough to work with some of the leading edge B2B firms breaking new ground. Owned communities, which can be built on third-party platforms, can be great for customer communities, building advocacy, or sharing best practices. However, they aren’t as good at driving net-new leads to your brand.
From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars
B2B Lead Generation Blog
DECEMBER 29, 2011
Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago.
The Best B2B Marketing Ideas of 2010
DECEMBER 20, 2010
The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., like Marketo’s new lead scoring e-book or Eloqua’s Grande series) here we want to focus on B2B marketing key #2—Entertain. If you are looking to improve b2b lead generation in 2011, you might find some good ideas you can use here.
How to: Mapping Content to the Buyer’s Journey
FEBRUARY 22, 2012
It’s called “ From Content to Customer ” and it focuses on the nexus of B2B content marketing and demand generation. Simply put, most sessions tend to focus on either trendy content marketing/social media themes or lead generation methodologies.
A 101 in Marketing Analytics
FEBRUARY 1, 2013
You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers.
European Markie Awards Finalists Announced
JUNE 4, 2013
by Eloqua | Tweet this It’s that time again! Winners will be revealed during Eloqua Experience Europe , 25-26 June in London. Check out this year’s finalists: Best Alignment of Marketing and Sales in Europe. Best European Lead Scoring Programme.
Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
JULY 15, 2013
Leading author Malcolm Gladwell wrote about the idea of a tipping point; “the levels at which the momentum for change become unstoppable.” Weekly news posts have become a highly-effective tool for driving traffic, generating interest, and connecting with new readers.
The Signs of an Olympian Level Marketing Team
JULY 31, 2012
The best athletes gather in some corner of the world to compete. They need to dabble in an unprecedented number of tactics ( email marketing , content production, lead generation, social media, direct and online ads, to name just a few). While one member of your team might specialize in demand generation while another focuses on product, no one can afford to fly solo. The best take time to hone their skills and pick up new ones.
How Sage Does Social Demand Generation
APRIL 25, 2012
But many demand generation marketers don’t know what to make of it. Today, the brand has 24 social leads, employees who dedicate all or part of their time to social media across the entire Sage brand and about 10% percent of its employees are active on Twitter alone.
Take the 2013 Lead Generation Survey and Receive Free Report
Everything Technology Marketing
DECEMBER 15, 2012
Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. PS: Many thanks to the co-sponsors of the survey: IDG Enterprise ( [link] ) | Eloqua ( [link] ) | DiscoverOrg ( [link] ) | Strand Marketing ( [link] ) | Optify ( [link]
4 Ways to Make Your Website More Personal
NOVEMBER 21, 2011
Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. Here are 4 website optimization best practices to help you do just that. A lead may spend quite a bit of time on your site before raising their hand explicitly by filling out a form or requesting contact.