Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

Modern Marketing

Oracle Eloqua’s platform provides marketers with a way to target and segment the right audience, nurture and score leads to improve lead generation, execute global marketing campaigns, and track and manage campaign performance, including revenue growth.

How To Strategize For The New Eloqua Release

ANNUITAS

This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. Let us know and share some of your best-practices.

Trending Sources

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 This was a bit of a surprise, given that Eloqua just went public in August. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued.

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Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. One hopes, for Eloqua’s sake, that their new home at Oracle affords them a brighter future for their technology.

Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

Modern Marketing

by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 I’m using this forum to speak directly to the thousands of Modern Marketers who are already part of the Eloqua community.

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Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

Modern Marketing

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and JESS3. Best practices emerged. Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

Eloqua Experience 2010

LeadSloth

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10.

Who Goes to Eloqua Experience?

Modern Marketing

by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. Who Goes to Eloqua Experience?

Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

I’ve saved the best for last, in the sense that the small to mid-size sector is the heart of the industry and its most complicated arena. The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position.

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Infer

a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform.

Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

Modern Marketing

by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around. So, to give you a special insider’s guide to the city, we’ve compiled a list of recommendations from the Eloqua team’s San Francisco natives.

The Role of Content and Compendium in the Oracle Eloqua Marketing Cloud

Modern Marketing

by Kevin Akeroyd | Tweet this Today’s post comes courtesy of Kevin Akeroyd , Senior Vice President for Oracle’s Eloqua Global Sales Unit. I recently joined Oracle Eloqua because of Oracle’s commitment to championing the Modern Marketer.

How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. The best marketers appreciate the need to appeal to buyers on a more human level throughout their entire path to purchase.

Can Eloqua Skills Help Get You Promoted? [CHART]

Modern Marketing

by Egan Cheung | Tweet this As a product manager, my motivation is to build tools that make our customers the best at what they do. First of all, I found that a whopping 5,539 professionals are currently listing Eloqua on their online resume. Can Eloqua Skills Help Get You Promoted?

4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

Modern Marketing

by Eloqua | Tweet this Centralization is a good thing! The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. So what can you do now with Eloqua AppCloud in Topliners?

5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)

Modern Marketing

by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011.

What to Expect at Eloqua Experience

Modern Marketing

Eloqua Experience 2011 kicks off after much anticipation. But we also want to add that those heading to Eloqua Experience can expect to learn about a wide variety of B2B marketing topics, from marketing automation to lead management to Revenue Performance Management.

The 14 Best Marketing Automation Tools

Webbiquity

These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. Here are 14 of the best marketing automation tools based on their popularity with reviewers. 7) Oracle Eloqua.

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The Best of the Best: 2016 Video Marketing Awards

Vidyard

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Best Personalized Video Campaign – Reltio. Best Use of Video for Sales Prospecting or ABM – MongoDB. Marketing can be a bit of a thankless job.

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Who Won an Eloqua Markie Award

Modern Marketing

And you could feel the anticipation leading up to the event during Eloqua Experience. So without further ado… Best International Campaign. Best Customer Lifecycle. Best Lead Nurturing Campaign. Best Lead Scoring Program. by Jesse Noyes | Tweet this Phew!

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week.

4 Best Practices to Uniting Content Marketing Teams and Workflows

Modern Marketing

Here’s a look at four best practices used by savvy brands to align marketing with broader organizational goals. The best content marketing is typically aligned with global and local marketing strategies.

What Was Your Favorite Part of Eloqua Experience?

Modern Marketing

by Jesse Noyes | Tweet this What was your favorite part of Eloqua Experience 2011? Was it the deep-dive education and best practices? First off, we asked attendees outside the Eloqua Experience kick-off party after day one what they enjoyed most.

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Email Best Practice or Recipe for Disaster?

Digital B2B Marketing

Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. “Hey…” was the best subject line in Barack Obama’s fundraising emails. Email Copyblogger eloqua Shelly Kramer Spam

Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

Modern Marketing

Without healthy diet of fresh content, a company’s entire marketing program will never perform at its best. His example-rich contribution includes insightful thoughts on what content marketing is, what practices work best, and how it can be measured. View more documents from Eloqua.

The 6 Best Slideshare Decks on Content Marketing

B2B Marketing Insider

So I sought the best slideshare presentations on Content Marketing and found a ton to chose from. And from that list of amazing presentations, I chose these 6 to demonstrate some of the best thinking on content – from the business case, to the strategy, to how to get it done.

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Infographic: A History of Disruptions in B2B Marketing

Modern Marketing

Because the product, called Eloqua Engage for iPad , is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic. Eloqua Engage for iPad enables sales to easily customize and fire off emails to leads from their iPad using templates pre-built by marketing.

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Call for Speakers! 4 Reasons to Strut Your Marketing Stuff at Eloqua Experience 2013

Modern Marketing

We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers from different industries and business processes. Eloqua Experience is a hub for best practice exchange. “ Share the best practices you’re most passionate about!

Eloqua Book Review: Likeable Social Media

Modern Marketing

The tips and best practices he shares in his newly released book, Likeable Social Media , are very much in line with the rest of the point-five percent of true social media thought leaders. As always, every Eloqua book review ends with a twitter list of all the characters and companies that made this book possible. Social Media advertising B2B B2C book review business Dave Kerpen Eloqua Facebook Likeable Media likeablebook LinkedIn marketing Twitter

A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

Modern Marketing

Today, Eloqua maintains the buyer profiles for the marketing departments of some of the world’s largest, fastest-growing and best-known enterprises. We’ve been marching steadily toward this objective in a number of ways, including our Cloud Connectors strategy , which allows Eloqua to “connect” with a variety of third-party applications, including Radian6, to unify our clients’ marketing activities on a central platform. by Joe Payne | Tweet this.

4 Content Marketing Metrics Trends and Best Practices

Modern Marketing

In the report – Eloqua Community: The State of Content Marketing 2014 , we teamed up with LookBook HQ to understand how well content marketers align their content with their buyer’s journey.

When It Comes To Martech Marketers Can Have the Best of Both Worlds

Modern Marketing

There is a misconception that consolidation in the marketing technology (martech) industry is forcing marketers to choose between best-of-breed technology providers and multi-solution suites.

Culture Eats Strategy For Breakfast

Modern Marketing

by Alex Shootman | Tweet this It’s been approximately two months since Eloqua officially became a part of Oracle. The conversations usually started with the question, “ Why did Oracle buy Eloqua ?” The Eloqua ‘ why ’ is to change the world of sales and marketing.

Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs

Infer

The ABM Cloud for Salesforce partner program is helping marketers understand the MarTech software product landscape and select best-in-class tools across functional categories to implement account-based marketing programs at scale.

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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. Respondents were then assigned a grade based on how many of their responses aligned with those best practices.

10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

Modern Marketing

Perhaps in those cases it’s best to identify what you don’t know, and let that need steer your content creation. Enter: The Eloqua Grande Guide to Wikipedia. Eloqua Grande Guide to Wikipedia. View more documents from Eloqua. by Joe Chernov | Tweet this.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. The best social media managers will work themselves out of their jobs by making their organizations social media proficient. But her presentation was the best of the day at combing humor with valuable information.

What makes a perfect B2B blog post?

grow - Practical Marketing Solutions

The amazing and progressive Eloqua company sponsored me to create The Grande Guide to B2B Blogging and it really turned out to be a sensational piece of work. B2B and social media Blogging best practices eBooks b2b blogging b2b social media blogging best practices blogging infographic eloqua

5 Steps to Use Marketing Automation for Improved Conversion Knowledge

Modern Marketing

In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Shannon Cadden , a Project Manager and System Administrator at 3D2B.