5 Of the Best Data Visualization Examples from Content Marketers
OCTOBER 8, 2015
In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. This micro content can best be described as joy-inducing because of its endless creativity.
The 17 Best Social Media Management Tools
MARCH 27, 2017
Add multiple accounts on each platform (for example, monitoring accounts for specific product lines or key executives) and the time challenge becomes even more significant. For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools.
6 Best Practices For More Effective Direct Mail Campaigns
JULY 29, 2016
The data is clear – engaging your customers where they want to be engaged in multiple formats improves response rates and the effectiveness of campaigns across every channel. It’s a highly effective B2B marketing channel that can help you reach out to prospects and customers offline.
10 Examples of Highly Impactful LinkedIn Profiles
MARCH 12, 2015
While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. The profile has enabled me to highlight my expertise in order to build credibility as an author.
How to Drive Sales Effectiveness with Automation
MAY 9, 2017
When the two departments are well-aligned in this manner, marketing can substantially support sales effectiveness. What is sales effectiveness? Let’s start by defining what sales effectiveness actually means. Sales Effectiveness Begins with Using the Right Tools, The Right Way.
29 Guides to Beautiful and Effective Website Design
MAY 20, 2014
How can sites be best designed to optimize search visibility ? Effectively convert visitors to sales prospects and buyers? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year.
8 Examples of Brilliant Healthcare Marketing
JUNE 23, 2015
Sure, the healthcare industry may have once been considered a slow adopter to the world of inbound marketing, but it’s safe to say that these eight examples of true marketing brilliance are busy making up for lost time.
The 29 Best Web Analytics Tools
JANUARY 31, 2017
Put another way, it’s great to be able to demonstrate a positive ROI from content marketing; it’s more essential, particularly at the director level and below, to understand why , in order to continually optimize strategies and tactics. 3: The Nine Best Facebook Marketing Tools. #4:
How to Create an Engaging and Effective Presentation
SEPTEMBER 8, 2016
Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. Make sure the content is in logical order. Dan Roam is best known as being the “back of the napkin guy.” Simple is clear and effective.
Five habits of highly-effective entrepreneurs
FEBRUARY 24, 2017
Below are five habits of highly effective entrepreneurs that you should consider following in order to increase your chances of success. Get in the habit of understanding customers on an individual level and do your best to engage with them whenever possible.
The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
” As with any other format, visual content needs to be compelling, revelant, and of high quality in order to stand out. Create flowcharts and diagrams with a large library of templates and examples; also includes team collaboration capabilities.
Machine Learning: Why the Most Effective Marketing Strategy is Invisible
SEPTEMBER 1, 2016
In fact, most of the industry’s most effective form of digital disruption is invisible. This is particularly effective because the user or customer is completely unaware of what is going on. It knows, based on your interactions over time, the best content for you on any given day.
15 Creative Examples of Branded Pop-Up Shops
AUGUST 2, 2016
1 5 Examples of Next-Level Pop-Up Events. It's a perfect example of a pop-up event enabling a company to take creative risks with its brand by stepping outside of its typical business model. You ordered your creamer at the counter from a barista and added your coffee separately.
UPDATE 16 Examples of Awesome Email Marketing Campaigns
AUGUST 31, 2015
So to ensure you're sending modern emails that warrant some of your recipient's precious time and attention, we've compiled a list of effective email examples to inspire your next campaign. 16 of the Best Email Marketing Campaign Examples.
15 Examples of Brilliant Homepage Design
JANUARY 4, 2013
Despite mom's best advice, unfortunately, a lot of people still judge a book by its cover. Get ready to learn about excellent homepage design through these 15 real-life examples! Steven Krugg sums it up best in his best-selling book, Don't Make Me Think.
29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites.
7 Creative Examples of Bottom-of-the-Funnel Marketing
MAY 12, 2016
In this post, we’ll not only look at who’s using bottom of the funnel marketing, but also at some creative examples that you can pull ideas from, too. But in order to do this, they need creative bottom of the funnel marketing assets. Let’s look at a few fantastic examples.
7 Keys to Giving Effective Feedback to Creatives
OCTOBER 6, 2015
And in order to get the final creative you really want, giving effective feedback is crucial. Whether or not it seems that way, everyone’s trying to do their best, and egos can easily get bruised once the feedback starts flowing. See the cartoon above for a few examples.
8 Steps To A More Effective B2B Content Marketing Program
JANUARY 22, 2015
In order to succeed, you not only need to be better at your craft; you need to be smarter at it as well. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%). Example of the KoMarketing blog post schedule.
15 Habits of Highly Effective Content Marketers
JULY 7, 2015
The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. While your job is to ensure that your voice gets heard by others, the most effective habit you can build is actively listening to your audience. Kind of a tall order.
How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
NOVEMBER 1, 2016
We'll walk you through how to set up a poll below, and provide some inspiring examples to help you plan one of your own. Luckily, we’ve curated examples from 13 brands to give you ideas for how to use Twitter polls to engage, delight, and entertain your followers.
7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
APRIL 29, 2016
To help ensure you're making the best first impression possible, we've rounded up some examples of standout welcome emails from brands big and small. As you'll soon discover, each example showcases different tactics and strategies for engaging new email subscribers.
Promotional products: making them effective branding tools for your business
MAY 26, 2016
However; they are still effective marketing tools even in today’s digital marketing world. The strategy for making promotional gifts an effective part of your marketing arsenal has three keys. The 3 Keys for Effective Promotional Products.
7 Examples of SaaS Companies with Exceptional Marketing
OCTOBER 1, 2015
But all of them are amazing examples of what can happen when you get creative with your inbound strategy. Countless blogs mention the service, organizations rave about how much it’s helped them organize tasks quickly and easily, and how cost-effective it is.
The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
MAY 11, 2016
Below you'll find 15 of the very best examples of visual storytelling from B2C, B2B, crowdfunding, and SaaS. 15 Stunning Examples of Visual Storytelling. This pop-up book, for example, contains 16 pop-ups that tell the story of how the large Hadron Collider experiment works.
Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
NOVEMBER 21, 2016
You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas. 7 Examples Of Data-Driven Storytelling By Leading Brands.
The Ultimate Guide to Hiring Effective Marketers
OCTOBER 10, 2014
Here it is – the only guide you’ll ever need for how to hire effective marketers. But, before we get to the meat of the post, first you need to understand the data on why effective hiring matters. So here it is: your guide to hiring an effective marketer.
The seven traits of an effective digital enterprise
grow - Practical Marketing Solutions
JULY 7, 2014
It is a wonderful example of establishing thought leadership through content. A recent post, The sevent traits of an effective digital enterprise by ’Tunde Olanrewaju, Kate Smaje, and Paul Willmott was particularly thought-provoking.
The New Manager's Guide to Effective Leadership
MAY 4, 2016
But here you are, and the best thing you can do is to lean in to this experience as an opportunity for your own development. For example, you can ask yourself: What will you, the new manager, want to look like to your team? Congratulations!
The 10 Best Corporate Blogs in the World
grow - Practical Marketing Solutions
JANUARY 4, 2011
In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. IBM, SAP and Oracle are examples of innovative and remarkable blogs. You may be surprised at the diversity of blogs in these examples.
How to Run an Effective Employee Advocacy Program on Social Media
Modern B2B Marketing
MARCH 3, 2017
Author: Lisa Marcyes You’ve probably heard it before: The best way to build a brand is to start within your own four walls. In this blog, I’ll share five steps to building an effective employee advocacy program with social media: 1.
The World’s Best Non-Profit Blogs
grow - Practical Marketing Solutions
MAY 8, 2011
Blogs are a cost-effective way to tell stories and build a consistent emotional connection with constituents. What are the best in the world? Last year, when I compiled a list of The Best Company Blogs in the World , I noted that it was a depressing experience.
10 Examples of Brilliant Email Marketing (and Why They're So Great)
OCTOBER 31, 2013
It doesn''t matter whether you''re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need to see examples of outstanding content. Because of the difficulty to find good examples on email, we decided to do the scouring for you.
The 10 Best Marketing Action Blogs of 2016
JANUARY 4, 2017
While some people can’t wait to put the year behind them, we want to take a minute to revel in some of the best of 2016. Here are the 10 best marketing action blogs from 2016, appearing in no particular order except that they’re all #1 in our hearts. From SEO, to customer lifetime value, to account-based marketing, here’s a list of the blogs that we think you should read in order to properly wrap up 2016 and get 2017 off to a rockin’ start.
Topics Over Keywords: A Simple Framework for More Effective Content Creation
NOVEMBER 9, 2016
A great example of this is around “inbound sales," an area that we’ve been covering a lot. Here’s an example to illustrate this: In the above example, the core topic is “workout routines.” A good example of this would be with more brand-driven content.
The 19 Best Content Marketing Blogs From 2014
B2B Marketing Insider
DECEMBER 10, 2014
I also listed some of my own favorites to come up with this list of the 19 best content marketing blogs of 2014. These are in no particular order, grouped by publisher. And he provides a couple of great examples on who is doing it and how. Yep that’s right!
8 Examples of Successful Co-Branding Partnerships (And Why They're So Great)
MARCH 8, 2016
Strategic partnerships like that one can be a highly effective way to build a business, boost brand awareness, and break into new markets. There are a lot of great examples out there -- too many to list in one post. 8 Examples of Great Co-Branding Partnerships.
30 SEO Best Practices for B2B Organizations in 2017
JANUARY 24, 2017
As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Be direct with what you need to get done in order to meet the goals put in place.
25 of the Very Best Content Marketing Resources in 2016 … So Far
JULY 21, 2016
If you want to be the best, isn’t it smart to learn from the best? This means your content will be more relatable to your target audience and — by default — more effective. . This is a compilation of some of the best tips, tools, and templates from the CMI blog.
Best Practices For Identifying And Developing Marketing Personas For ABM
JULY 27, 2016
In-person meetings or phone calls are the best way to get the information necessary to develop your personas. Here’s the type of information that you’ll want in order to be able to leverage your personas for effective ABM. Quotes, examples, data, etc.