Oktopost

APRIL 13, 2023

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. To effectively manage these constraints comes down to strategic planning, effective communication, agile practices, and continuous optimization. Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Launch Marketing

NOVEMBER 2, 2022

Whether your B2B emails are designed to perfection or you are on the search for a bit more guidance, we have you covered with these B2B email design best practices and tactics for more effective B2B email marketing. Key B2B Email Design Features to Focus on for More Effective Emails. Download it now! Email Copy.

Email Marketing 116

Email Marketing Design B2B Marketing Practices 116

Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. The triple touch is a tactic that salespeople use to engage prospects. Professional: Title, duty, empathy on shared pains, competitors, best practices. Industry: Trends, best practices, thought leadership. Want prospects to respond with lightning speed?

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Effective Customer Marketing with Content Personalization Tactics With a good idea of what customer marketing is, here are four content personalization components that support modern customer marketing.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Martech

APRIL 5, 2023

Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing. These four approaches make your email marketing program more effective, build stronger customer relationships, and use your resources more wisely. Go beyond subject lines and button colors.

Tactics 128

Tactics Email Marketing Planning Marketing Budget 128

ClearVoice

DECEMBER 18, 2023

B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution. Map out where they are in your funnel and decide the best content to push them to the next step. Handcrafted 1:1 interactions also work best in ABM campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1. Try not to waste that.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Navigate the Channel

NOVEMBER 8, 2023

However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change. Any method of communication you use will instantly become more effective if you find a way to personalize the correspondence. Personalization enhances the effectiveness of any communication method.

Tactics 65

Tactics Trade Show B2B Marketing B2B 65

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. As businesses acclimate to the digital age, the quest for the most effective approach to captivate audiences and drive growth intensifies.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Anteriad

MAY 31, 2023

Whether you’re launching a program for the first time of reevaluating your current campaigns, there are core account-based marketing tactics to set yourself up for success. Tactic 1: Start with strategic ABM alignment This account-based marketing tactic focuses on strategic ABM alignment.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

sagefrog

DECEMBER 13, 2023

Facilities Management Marketing Tactics To best market to your target customers, you must first understand who they are. As we roll into 2024, it’s crucial to identify which marketing tactics are most effective for the facilities services industry. It’s projected to continue its growth from $1,291.6 billion by 2030.[1]

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Launch Marketing

NOVEMBER 15, 2023

For reaching a B2B audience LinkedIn and Facebook are the top two most effective social media platforms to find new prospects. With this in mind, you may think it best to run campaigns on Facebook. Engaging potential customers effectively and fostering trust with your brand hinges on personalizing your interactions.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. We've compiled a list of five key tactics that are proven to boost conversion rates and accelerate the sales process.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Only B2B

JUNE 5, 2023

In today’s competitive B2B landscape, businesses are increasingly adopting account-based marketing (ABM) tactics to drive personalized and targeted campaigns. In this blog, we will explore the best account-based marketing tactics that can help businesses dominate B2B marketing in 2023.

Account Based Marketing 77

Account Based Marketing Tactics B2B Marketing Multi-Channel 77

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. Effective SEO requires businesses to understand and tailor their website to their audience, what that audience is looking for, and the different ways in which they search for it. Let’s get into it! Keyword stuffing.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Webbiquity

DECEMBER 4, 2018

Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. Sales teams are in the best position to inform marketers of the language prospects are using, while marketers are best able to create and develop messaging that takes the language into consideration. Conclusion.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Zoominfo

AUGUST 5, 2019

Check out our Q&A with Chris as he discloses marketing communication tactics for better communication in any scenario: Question One: Difficult Scenarios. Now, you may think that normal human beings, outside of hostage negotiations, aren’t driven by loss, so this form of negotiation doesn’t apply to your tactics in the office.

Tactics 159

Tactics Zoominfo Marketing & Strategy Correlation 159

Tiecas

MARCH 21, 2024

Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results. Proven Industrial Marketing Strategies & Tactics Learned From the Trenches The order of the words “strategy” and “tactics” isn’t accidental! It’s a powerful way to establish credibility.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Rev

MAY 10, 2023

What ABM tactics should you use? And how do you use them in a way that stands out from all of your competitors using the same tactics? In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. But where do you start? What’s that?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

SalesGrape

DECEMBER 3, 2023

ABM tactics focus on targeting specific accounts or companies rather than casting a wide net and hoping for leads. This article will delve into the world of strategic lead generation through ABM tactics, with a particular emphasis on the role of telemarketing. SalesGrape Would you like more article like this?

Account Based Marketing 52

Account Based Marketing Lead Generation Telemarketing Tactics 52

The Lead Agency

MARCH 17, 2024

A delicate balance must be struck between having enough fields to effectively qualify leads and deter time-wasters and not having so many fields that your ideal customer is put off altogether. Trial which resources work best and consider changing which you use based on the page the form is on.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Search Engine Journal

NOVEMBER 7, 2022

Configure the right content marketing strategy to beat your competition with this ultimate checklist plus the best marketing tools by Semrush. The post 12 Ultimate Tools & Tactics For Effective Content Strategies In 2023 appeared first on Search Engine Journal.

Tactics 104

Tactics Tools Effectiveness Marketing & Strategy 104

Salesforce Marketing Cloud

JUNE 30, 2022

Good lead-generation tactics can help. Here are three tips to help you improve your lead generation tactics, using examples from how we do things here at Salesforce. Develop lead generation tactics that drive business. How to measure your lead generation tactics. How to test your lead generation tactics.

Lead Generation 96

Lead Generation Tactics Work Management Generation 96

Martech

AUGUST 22, 2023

Up to that point, we had a balance between tactics and strategy — and that was important. It’s time to go back to strategy and let it lead tactics. As I look around the marketplace, I see companies stuck in tactical mode. Tactics are the “how.” That mentality needs to transform into a harmonic balance.

Planning 97

Planning Tactics Marketing Plans Marketing & Strategy 97

Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. The triple touch is a tactic that salespeople use to engage prospects. Here are some specific tips for crafting an effective prospecting email: Subject line: Your subject line has one critical goal: to get your prospect to open your message. What is the Triple Touch in Sales?

Tactics 130

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 130

Biznology

JULY 10, 2018

Take a look at these three digital marketing tactics that will enrich your upcoming marketing campaigns and boost your conversion rate at the same time. There are myths about loans for small businesses and about which products sell the best. Optimize desktop and mobile marketing. There are even myths about mobile marketing.

Tactics 166

Tactics Conversion Mobile Advertising Television marketing 166

Biznology

SEPTEMBER 6, 2017

They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video. Tech companies don’t need a “video strategy.”

Tactics 150

Tactics Top of Funnel RFP Video Marketing 150

Valasys

MARCH 20, 2024

When done right, it provides a cost-effective way to tap into new audiences and drive measurable sales. Ecommerce retailers need to get creative with their partnership tactics and incentives to fully capitalize on this channel. Check in regularly, offer insight into what’s working best and brainstorm new ideas.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

Oktopost

APRIL 14, 2021

By focusing on teamwork rather than working on random, tactical tasks, marketers can zoom-in on building the big inspirations that drive success. Kevin shares tips from his team on producing effective outcomes and why dedicating time to focus on teamwork is critical for high performance.

Tactics 107

Tactics Activities Creativity Transparency 107

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. There was no good way to measure the effectiveness of what brands were sharing. Track Every Dollar.

Lead Ranking 120

Lead Ranking Tactics ROAS Effectiveness 120

Only B2B

FEBRUARY 26, 2020

However, generating marketing qualified leads by using MQL marketing tactic are more likely to work their way down the sales funnel which is a struggle for most marketers. To overcome these difficulties we have rounded about 5 most important MQL marketing tactics that can be helpful for your business. Plausible Content. Sales Funnel.

Lead Ranking 115

Lead Ranking Marketing Qualified Leads MQL Tactics 115

Animalz blog

NOVEMBER 28, 2023

What you need to know to make the most of this guide What follows are advanced AI research tactics. Perplexity is especially effective, because it consults many more sources than ChatGPT. ChatGPT answers our case study request more effectively than Perplexity. Still, using both tools to get two perspectives doesn’t hurt.

Marketing AI 78

Marketing AI Research Tactics SME 78

Valasys

APRIL 19, 2023

Still, with changing times and evolving market trends, knowing what sales-qualified leads tactics will work best can be challenging. To stay ahead in 2023, you must know the best sales-qualified leads tactics to ensure that your SQLs are high quality and more likely to convert. Let’s study something more about it.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Hubspot

FEBRUARY 5, 2024

Every time you use a selfish sales tactic, you’re destroying the trust between you and your buyer — but you’re not just hurting yourself. When a salesperson uses a slimy sales tactic, the entire sales profession takes one step backward. Don’t be this person. Of course, we joke that it‘s the bed for "people we don’t care about."

Tactics 66

Tactics Cost Pricing Price 66

Biznology

MAY 8, 2019

These three effective digital marketing tactics that will help you gain positive business results. An imperative part of effective digital marketing is producing the right type of content. You want to make your blog the best ever and ensure you are putting your best foot forward on social media.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

Unbounce

JUNE 28, 2022

Here are some proven tactics you can use to increase social commerce sales: 1. To expand your reach and improve the effectiveness of your social commerce approach, team up with influencers popular across your target demographics. Shoppable pins on Pinterest. Want to stand out in the booming social commerce landscape? Source: YouTube.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144