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Best Social PR Guides and Tips of 2010 (So Far)


Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement).

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The Impact of M&A on the Marketing Automation Industry

Modern Marketing

He or she hires/retains the best talent. For example, as we cement our lead in the enterprise sector, Eloqua has had to build out our professional services team to meet the unique demands of global businesses. Revenue Performance Management Act-on Eloqua Joe Payne M&A Marketbright marketing automationby Joe Payne | Tweet this One of the most talked-about (260+ comments!)

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Is a Player in Marketing Automation Software?


However, there are several best-of-breed players in the market that have developed robust, feature-rich systems that can handle the most sophisticated marketing strategies. Digg this! Guest post by Lauren Carlson.


Case Study: How e.Republic Went from Awkward Conversations to Automation

Modern Marketing

So Noel turned to Eloqua and it didn’t take long to see the results. Best yet, e.Republic’s marketing automation investment has meant a lot less awkward conversations and a lot more high-fives.

3 Ways to Influence the Quora Community

Modern Marketing

About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion. As a marketing automation and Revenue Performance Management company, Eloqua doesn’t have exactly the same readership as Armano’s blog. by Joe Chernov | Tweet this.

What Your Business Needs To Know About Google+

Modern Marketing

For instance, I have an Old Colleagues circle and an Eloqua circle. Google is saying it received “insane” demand in the first couple of days and has turned off the spigot as it tries to perfect the system.

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How Many Invites Will It Take To Get You In This Webinar?: The Best From Topliners

Modern Marketing

Like many of you, we’re a data-driven culture at Eloqua: what worked, what didn’t, how can we push ourselves next quarter? Most Popular Do It Posts: There are two inter-related posts in the Do It area that are nearly tied for top position: the Eloqua Cloud Connector Overview presentation earns first place, but Eloqua Cloud Connector Instructions for Adobe Connect is close on its heels. by Heather Foeh | Tweet this.

Book Review: eMarketing Strategies for the Complex Sale


Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Digg this!

14 Sanity Saving Apps For Business Travelers

Modern Marketing

It’s a frequent traveler’s best friend. airports and international hubs for the airline’s lounge, the ATM machine, the best cup of coffee, good places to connect to the internet, etc.

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Follow the Yellow Brick Road to Revenue Performance Management

Modern Marketing

Back in February, Brian Kardon wrote a blog post “ The Revenue Performance Bandwagon ” where he talked about the birth of this concept within Eloqua. RPM is the culmination of a variety of best practices and concepts that have been used by B2B Marketers to outperform their peers for years.

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Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

B2B Lead Management Market Heats Up

delicious b2bmarketing

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.