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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists. How to choose?

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Demand Generation Usability Scores - Part 4

Customer Experience Matrix

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Choose whichever sounds best. Here, then, is the final usability matrix. 9 Now what?

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Manticore Offers A Lower Cost Alternative For Online Lead Generation

Customer Experience Matrix

Somehow I received a copy of “ Increasing Revenue Through Automated Demand Generation ” (registration required), the kind of title that sends chills up my spine. Manticore itself is pretty interesting. As the recommendations suggest, it provides a hosted system for integrated lead generation and management.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Read it here.]

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B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

The eight companies account for more than 90% of the total installations, so the exclusions are statistically insignificant.** The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. Is the marketing automation bubble about to burst?

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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. These include urgency (why you message is important to prospects, now ), impact (what’s in it for the reader?)

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MarketingSherpa B2B Marketing Summit Boston

LeadSloth

In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. I tried to classify every session, and that made it easier for me to distill best practices. Manticore Technology (booth 2). Manticore Technology (booth 2).

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