6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
Data entered by our sales people ends up as mush in our database. Here’s the best practice: Create a centralized data input group. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. Train and motivate them well.
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