Adobe Experience Cloud Blog

OCTOBER 12, 2012

by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. So how do you get your audience to engage and share? At Marketo, we believe there are 3 rules to social sharing. Rule #1: Give People a Reason to Share.

Peer-to-peer 48

Peer-to-peer Rules Word of Mouth Marketo 48

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Work Management 132

Work Management Peer-to-peer Service Communities 132

PathFactory

AUGUST 15, 2022

Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn. As businesses attempt to preserve cash flow and make drastic adjustments to their buying and spending decisions, it’s imperative that businesses don’t lose sight of the customers they’ve already won.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Martech

NOVEMBER 29, 2023

Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. How to win back peers and control? Specifically: Gauge how you are perceived in the organization, and engage peer leaders to gain actionable feedback about your level of influence and perceived value.

Marketing AI 99

Marketing AI Peer-to-peer Paid Search Agency Ads 99

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 84

Communities Peer-to-peer Thought Leadership Webinar Metrics 84

ANNUITAS

OCTOBER 11, 2023

Despite the ‘best laid plans,’ the dirty little secret is that our go-to-market efforts tend to fall apart in execution. Despite the ‘best laid plans,’ the dirty little secret is that our go-to-market efforts tend to fall apart in execution. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Want to know why? You can catch the full report here.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Marketing Insider Group

NOVEMBER 1, 2021

Your customers do much of their own research online before reaching out to your company. During that time, your content is doing the work of convincing them you’re the best opinion. During that time, your content is doing the work of convincing them you’re the best opinion. Quick Takeaways. Case studies are a big part of that.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Trade Press Services Newsletter

FEBRUARY 1, 2024

How does your business make your customers’ lives easier? Seeking input from others is one of the best ways to garner new insights and fresh perspectives. This could be a colleague in a related field, a peer, an outsourced expert or even a friend who is knowledgeable about your niche. Get back to basics. Collaborate with others.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Seismic

MARCH 28, 2024

Sales coaching programs typically take a customized approach, tailoring guidance around the seller’s unique strengths to help them develop and refine the skills needed to have meaningful customer interactions and achieve their quotas. This helps sellers and teams capitalize on their strengths and address problem areas faster.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Marketing Insider Group

OCTOBER 3, 2023

Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? In this article, we’ll tell you everything you need to know to make your about us page one of the most compelling pages on your website—and one that converts new customers, too. But not to worry.

Peer-to-peer 269

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 269

Webbiquity

FEBRUARY 5, 2021

Here are six timeless strategies and tips that will enable you to optimize your conversions and stay current with changing customer needs and economic conditions. At some point, you will start attracting more of the leads that don’t intend to buy from you right away. The pandemic of 2020 amplified this phenomenon. Image credit: Yelp.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

ANNUITAS

NOVEMBER 29, 2023

CMOs should not be obsessed with owning every marketing function possible, building widespread brand awareness or being the steward of customer experience (CX) – approaches that 100% of the time result in juggling too many balls. All of this begs the question: Is the role of the B2B CMO past its prime? Maybe that’s the point.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Transparent content builds vital trust between a business and its prospects, customers, employees, and stakeholders. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Vision Edge Marketing

FEBRUARY 27, 2024

Market and Customer Research: Danger Zones for Confirmation Bias Companies rely on customer research to develop new offerings, establish pricing models, and anticipate which customers are likely to purchase and which are likely to defect. Most of us take comfort in the familiar.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Keep reading! What is word-of-mouth marketing? Encourage online reviews.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Vision Edge Marketing

JANUARY 24, 2023

Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. Is it fully customer-centric? Example: Does it factor in the most frequent customer pain points?

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Influitive

NOVEMBER 5, 2015

From high-growth startups, to multi-national enterprises, every B2B company wants more customer referrals. Referred customers are 30% more likely to convert than leads generated through other channels , and have a 16% higher life-time value. Well, the good news is your happiest customers want to give you referrals!

Practices 100

Practices Peer-to-peer Best Practices Multi-Channel 100

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC).

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Marketing Insider Group

DECEMBER 20, 2022

Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. Another key component to lead generation ROI is by investing in education for your customers, and consistent messaging across channels. What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Webbiquity

JUNE 20, 2023

1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. . #1 1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Convince & Convert

SEPTEMBER 30, 2021

Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. To explain how social selling helps to grow customer relationships on a one-to-one basis, let’s look at these five ways to use it effectively: . Industry peers and competition . Enrich ideal contract profiles.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. You’ll be amazed at what you learn!

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Martech

NOVEMBER 20, 2023

Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. The language model is based on content from MarTech embedded on top of ChatGPT.

Enterprise Management 104

Enterprise Management Marketing Management RFI RFP 104

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Communication Clear and confident communication is key, whether it’s to convince your boss to approve a project, gain consensus with coworkers, teach customers about new features, or build relationships. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Salesforce Marketing Cloud

AUGUST 16, 2023

At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Join us (in San Francisco or on Salesforce+ ) for three jam-packed days of learning, networking with peers, and fun.

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98

Martech

OCTOBER 27, 2023

more likely to know about products and trends before their peers. TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. This has the potential to help lower customer acquisition costs for small and medium-sized businesses. in the 55+ category.

Lead Gen 110

Lead Gen Hubspot CRM Peer-to-peer 110

Salesforce Marketing Cloud

AUGUST 1, 2023

Hands-on learning with Trailhead New hands-on challenges Complete the Get Hands-on with Learning Quest For many of us, the best way to understand and retain new information is to roll up our sleeves, get hands-on, and “learn by doing.” Worried about messing up? If your answer is incorrect, you’ll receive a hint as to why.

Peer-to-peer 98

Peer-to-peer Communities Ideal Customer Profiles Rules 98

Velocity Partners

JANUARY 24, 2024

In a post-cookie world, brands are looking for new ways to learn more about their customers. You may not have any real user data to start working with: If you capture any utilization data at all, it’s hard to draw playful personality-quiz conclusions from the way customers use your billing software. So, what do you have to offer?

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario: Position your brand better What engages your social media best?

Social Media 105

Social Media Advertisements Advertising Tools 105

Litmus

JUNE 24, 2022

Attendees can leverage their learnings to maximize their use and investment in Litmus, while also learning strategic email marketing best practices to drive even better returns from their email program. Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)?

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

Martech

NOVEMBER 17, 2023

This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers. This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers.

CMO 87

CMO Peer-to-peer Work Management Fulfillment 87

Salesforce Marketing Cloud

MARCH 21, 2022

Constituent and customer experience. Delivering personalized, targeted, and customer-focused experiences helps increase trust and satisfaction. The growth of digital platforms has provided individuals with the ability to essentially have the world at their We now have the world at our fingertips — thanks to digital platforms.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

Salesforce Marketing Cloud

AUGUST 18, 2023

Join our keynote to learn how MuleSoft’s hyperautomation platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences. Visit MuleSoft Mountain to connect with peers and hear how they deliver automation with trusted AI within their organizations.

Automation 98

Automation Peer-to-peer API Communities 98