Remove best
article thumbnail

Charting the Course: How to Navigate Your Way to Marketing Success in 2024

Trade Press Services Newsletter

Create customized content that speaks directly to their needs, wants, and challenges. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Personalization will be a key B2B marketing initiative in 2024.

article thumbnail

How to enhance information absorption for your white paper?

Ambal's Amusings

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Content to Achieve Thought Leadership Results

Vision Edge Marketing

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content.

article thumbnail

10 Best Practices for Managing Analyst Relations (AR) and B2B Influencer Relations Programs

Thinkers360

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

article thumbnail

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

But you can’t trick them into becoming long-term, happy, profitable customers. There’s (almost) no correlation between publishing frequency and marketing success. So what’s the best approach? Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.”

article thumbnail

Influencers: the key to content marketing

Biznology

The year before we did this, I edited 280 white papers (average length, 40 pages). After all that grueling work, I really wanted to know how many times those white papers were downloaded in that year. But I promised I would get them the best answer I could. So I asked the analytics person. The answer: “25.”

article thumbnail

Video Marketing Best Practices

SmartBug Media

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Vidyard suggests the following thumbnail best practices to inspire clicks: Declutter.