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Building Product Marketing Icons – Old vs. New

Navigate the Channel

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

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Email Benchmarks for Building Product Marketers

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In recent email marketing benchmarks studies, MailerLite analyzed data from more than 40,000 approved accounts for customers in the USA, Canada and UK in 2022 that included email marketing campaigns sent to more than 10 recipients. The post Email Benchmarks for Building Product Marketers appeared first on ER Marketing.

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7 Compelling Reasons Your Firm Should Be Blogging

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Your potential customers might not even know you exist. Consistent Content Production Blogging empowers your business to consistently produce fresh and relevant content. Google’s algorithm rewards websites that regularly publish fresh, high-quality content by boosting their visibility in search engine results pages (SERPs).

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How to Use Social Media Event Marketing to Boost Your Attendance

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This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. Leverage Live Streaming: Offer Contests, Product Demos, and Giveaways to Engage Your Followers. Use this HubSpot blog post to get an idea about what questions are best for event surveys.

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5 Ways to Boost and Improve Public Relations

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If you are a manufacturer of building products, your knowledge of public relations and its importance can make a difference in your success as a company. times more likely to feel empowered to perform their best work.” Understanding there is no uniform general “public” is also not an option. And that was before the pandemic.

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Why Customer Feedback is Valuable and 5 Tools for Collecting It

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You’ve heard it before: Customer feedback is a gift. It’s given to you from your most-valuable business asset, your customers. As HubSpot advises, if you never ask for customer feedback, you’ll never understand what drives customer satisfaction. Why is Customer Feedback So Invaluable? True for any company.)

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Micro Moments: What They Are and Why They Matter in The Building Industry

Navigate the Channel

By taking the initiative to be in that space when your target customer is looking for what you offer, you can outpace the competition and reach a higher conversion rate. After content guides, the next way you can use content marketing for micro moments to your advantage is to publish blog posts on how your company solves the issue.