KoMarketing Associates

JUNE 25, 2019

New product tutorials or walkthroughs. Customer spotlights or interviews. In addition, if you have an exclusive or customer Facebook group that you manage, you can also go live in the group. Over four million new blog posts are published every day. Company news announcements. Sale announcements. Industry news coverage.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

MARCH 25, 2020

Bynder recently published “The 2020 State of Branding” report, and statistics suggested that most marketers (39.9%) intend to develop between 26% and 50% more content in 2020 than they did in 2019. will repurpose customer and partner content in more ways. will increase their collaboration with external agencies, and 46.9%

Marketing Report 121

Marketing Report Advertising Agencies Content Marketing Paid Search Agency 121

KoMarketing Associates

JULY 30, 2019

In theory, all you need is an idea, a platform or CMS, and a “publish” button. Bridging the gap between publishing content and creating a refined content marketing strategy takes a lot of time and effort, and requires a solid foundation. Third-party articles (content published in an authoritative industry publication).

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

SEPTEMBER 5, 2017

The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Additional areas of opportunity – what about customer service and support? Productivity metrics (number of updates/time period, replies, mentions, etc.). percent over the next 12 months.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

AUGUST 18, 2020

Meta description 1: B2B video marketing on LinkedIn is one of the best opportunities in marketing if you want to increase engagement and drive business at the same time. 41% of marketers think video is THE best content format for building relationships that generate leads. Product videos. B2B Video Marketing on LinkedIn.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

MAY 15, 2018

Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. Step 2: Identify a Customer Success Story. The key at the onset is to choose a customer that represents your ideal buyer.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Reshare the best posts or create a blog post with embedded URLs of the most useful or interesting content.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

JUNE 12, 2018

Ryan Charles , Marketing Director of Hire a Helper, shared his insights about newsjacking, aka taking advantage of news stories to promote a product or brand. More specifically, Ryan outlined what to check before hitting the publish button – saving you from becoming the next newsjackass: Do you have a connection to the story?

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

NOVEMBER 7, 2019

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. They should have a strong understanding of their audience and potential audiences and how to best reach them. ABOUT LISA MURTON BEETS.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

KoMarketing Associates

JULY 11, 2019

According to LinkedIn, most companies use this space to describe their “vision, mission, values, and a brief description of their products and/or services.” This may be one of the best new features of LinkedIn Pages. The best B2B social media accounts don’t just share their own content. Add your website’s URL.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

MAY 3, 2017

Marketing executives are fairly confident in the benefits of utilizing digital customer experience technologies, but their prospects’ opinions vary. IBM’s recently published “The Experience Revolution” report looked at why marketers are launching digital CX campaigns and how customers are responding to their initiatives.

Planning 120

Planning Paid Search Agency Comparison Opinions 120

KoMarketing Associates

APRIL 11, 2017

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts. how-to, product)?

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

MAY 23, 2017

Customer service interactions are increasing on Twitter. In fact, this study by Social Bakers found that more than 80 percent of customer service requests on social media are happening on Twitter. Find the tactic that works best for your brand and is in line with your broader business objectives. What does your audience like?

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

FEBRUARY 24, 2015

Google Product Listings. Any company with a product catalog can create a data file containing their products and upload it to Google Merchant Center, free of charge. There are two key requirements for Google Product Listings. Publishing characteristics (date published, author, comments, etc. properties).

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Don’t be Afraid to Talk about Your Services.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

MAY 30, 2018

Customer / Prospect Prioritization. Perhaps the most obvious Twitter list, this allows our organization and our clients to identify important discussions, observations, and opportunities to connect with either customer accounts, prospects, or both. SEO Link Building.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

SEPTEMBER 1, 2016

While Chinese people love to use it for connecting with family and friends as well, they also utilize social media for communicating with colleagues, following news and interesting content, learning and sharing knowledge, asking for help, and giving recommendations on products or brands.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

JUNE 28, 2018

It might work for the likes of Coke, but most B2B marketers do not have a product that can serve an audience as wide as Coca-Cola’s. They buy our products and services, sure. But they also refer other customers. But if we don’t meet our audience’s needs and expectations… it’s crickets when we publish something.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

KoMarketing Associates

APRIL 28, 2015

We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions. Customer Reviews. When it comes to terms of providing value, Yes.

Lead Ranking 120

Lead Ranking Lead Scoring B2B Marketing B2B 120

KoMarketing Associates

FEBRUARY 18, 2014

My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. To help solve these problems, KoMarketing created separate landing pages for each video which included video transcriptions and links to featured products. Where and when it was taken.

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

AUGUST 15, 2017

To make a keyword update, you need to understand what the post is currently performing for and identify a new term that has the best chance of pulling in even more visitors. Using Google Incognito, or another similar private browser (to eliminate custom results from the equation), run a search for the term you hope to rank for.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

KoMarketing Associates

FEBRUARY 7, 2017

So it’s best to look at these findings as being reflective of the B2C sphere.”. If your product is for women, Pinterest could be a good way to go. Why do you think Facebook leads the way in terms of customer influence? Put another way, a brand’s marketing department isn’t its best advertiser — its consumers are.”.

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

KoMarketing Associates

DECEMBER 8, 2015

The “Marketing Budgets 2015 Report,” published by Econsultancy and Oracle Marketing Cloud, showed paid search as the top digital channel for ROI measurement, beating out more than a dozen other analyzed channels. Four times as many online consumers would rather watch a video about a product than read about it. Customer Experience.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

FEBRUARY 4, 2021

Ascend2 recently published the results of its “Email Marketing Optimization Survey,” and statistics showed that the majority of marketers (50%) are still only “somewhat successful” at achieving their email marketing goals. This is compared to 38% of best-in-class marketers who said the same. About 40% of U.S.

Customer Surveys 51

Customer Surveys Email Marketing Banner Ads Banners 51

KoMarketing Associates

AUGUST 11, 2016

Earlier last month, Pokémon Go, a free-to-play location-based , augmented reality (AR) mobile game, developed by Nitanic and published by The Pokémon Company, was released for IOS and Android devices. One of the most important things in marketing is to have a defined targeted audience for your product. Be Proactive – Attract Customers.

Advertisements 120

Advertisements Advertising Mobile Advertising Paid Search Agency 120

KoMarketing Associates

DECEMBER 1, 2015

Customer Questions FTW! More about this challenge: It’s been reported that more than 70 percent of B2B buyers watch video product demonstrations before making a purchase. Additionally, four times as many online users would rather learn about products via video instead of text. Need Content Ideas? Integrating Video into Our Work.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

KoMarketing Associates

MAY 5, 2016

Lots of creation by opinion doesn’t always lead to the best results, but, again, it reflects how early it is in the history of content-driven marketing and audience development for owned media. It can give you a way to publish, but not a ‘what’ to publish. They’re both right, but one cannot exist without the other.

Process 120

Process Work Management Marketing Management Generation 120

KoMarketing Associates

OCTOBER 5, 2017

While some companies are frustrated by the lack of visibility at the large shows due to not receiving speaking slots or not getting the right foot traffic, AdWeek reports that 67 percent of those polled have found that smaller industry shows are better for reaching customers. Combining these two has multiple benefits.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

APRIL 18, 2017

This allows you to create monthly charts, see what months have had the best performance, and analyze what was done for the month to drive the positive (or negative) results. At the end of each month, I log into Google Webmasters and set a custom compare date range for the past two months, specific to blog traffic. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

OCTOBER 18, 2018

But despite the proof that adding a call-to-action can boost response, it appears many B2B companies are still publishing posts without a call-to-action. Two of the nine of the companies we looked at on Instagram (nine because one company had no Instagram presence) almost exclusively post inspirational material from their customers.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

JUNE 25, 2015

Last week’s inaugural Content Rising Summit sponsored by Skyword sought to answer these questions and more by bringing together 300 of marketing’s best and brightest at the Westin Waterfront Hotel in Boston. Viewing content as a continuous cycle: A content marketing program doesn’t end when any one asset has been completed and published.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

KoMarketing Associates

JANUARY 13, 2021

Can’t you just do some advertising and publish some automated organic posts? We have new content formats like Stories and Lives, the opportunity to launch private Groups, or the ability to attract and convert customers via Messenger. We like these ten best. Here’s the best part, too: Your Lives don’t actually have to be live.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

DECEMBER 27, 2016

But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide. As search marketers, we must keep up with any and all changes that are occurring in the space to deliver the best possible results for our clients.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

NOVEMBER 19, 2013

Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. Basically, certain publisher sites may have multiple partners. Customer Service and Account Management. I am a big fan of good customer service and account management.

Work Management 120

Work Management Marketing Management Adwords B2B 120

KoMarketing Associates

APRIL 14, 2016

It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Which product or service most closely matches their pain? Startups that invest in content marketing have the means to affirm theirs is the best solution. Timing Is Everything.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

KoMarketing Associates

NOVEMBER 15, 2016

Outside of ROI, video has shown to also increase brand awareness and customer loyalty. Much like video is a top vehicle for driving ROI, it’s also proven to be the most thoroughly consumed piece of content by customers and prospects, according to HubSpot research. SEO Best Practices Are Being Ignored by Content Marketers.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

KoMarketing Associates

DECEMBER 27, 2016

But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide. As search marketers, we must keep up with any and all changes that are occurring in the space to deliver the best possible results for our clients.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120