Industrial Marketing Today

OCTOBER 1, 2012

There are some guidelines and best practices that most professional marketing consultants follow but that doesn’t mean the strategies are cookie cutter plans. You are probably very familiar with the phrase “To succeed with content marketing, you have to think like a publisher.” You have the best solutions for your customers’ problems!

Paid Search Agency 60

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 60

Industrial Marketing Today

JANUARY 14, 2011

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. View Joe’s presentation on SlideShare ).

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 7, 2011

Websites of most industrial distributors follow the same basic format – the focus is on their product line card. You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers. In other words, the online content is very product-centric. Grainger, Inc.

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60

Industrial Marketing Today

APRIL 14, 2012

Magazine about a coming revolution called “desktop publishing.” I owe a big debt of gratitude to the late, great Steve Jobs and his innovative products. I learned my business in the early years by doing production work for other ad agencies and printers around town. How could I ignore the “voice of the customer” (VOC)?

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Use video testimonials and/or interview your customers and convert them into podcasts. Branding is an expense item like the rest of marketing.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 15, 2010

Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60