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Buzz Marketing for Technology

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10 Best Posts of 2010

Buzz Marketing for Technology

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. It’s far more productive to adopt a “test and learn” philosophy.

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Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video. Email this to a friend?

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What a Trifecta of a Year!

Buzz Marketing for Technology

So here they are … I wanted to create a social product for Avaya, I wanted to write another book, I wanted to win a Social Award, I wanted to win an industry award,, and I wanted to get nominated for BtoB Marketing Magazine’s list of the Top 25 BtoB Marketers of the Year again. Not a shabby list.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

Home Business solutions IT services Products Support & downloads My IBM. Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision. Find out who else is blogging or publishing on the topic, and cite them.

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The Competitive Imperative of Learning

Buzz Marketing for Technology

Customer Service. Most executives believe that relentless execution—the efficient, timely, consistent production and delivery of goods or services—is the surefire path to customer satisfaction and financial results. All Products. Jump to: Page Content , Site Navigation , Site Search , Current Issue.

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Grow Your Wiki

Buzz Marketing for Technology

Publishing 2.0. The first post is published, so have a read and let me know your thoughts! I’ll blog here to let you know when each new guest post is published. His deck is one of the best I have seen on wiki adoption with some concrete use cases and recommendations on how to get started! change management.

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