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B2B Marketing Traction

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3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

I wrote about them in my answer to one of ten top questions business owners have about marketing in the marketing chapter of The Book on Business from A to Z – “ What’s the best strategy for marketing my product or service?” Know thy customer; 2. The Marketing Persona – know thy customer.

SWOT 100
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30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

It’s time to produce some videos to help your prospective customers learn about what you do. It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products or services? Beyond customer service videos, what can you do?

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B2B CMOs – Get Out of Your Silo and Lead

B2B Marketing Traction

Employees (sometimes without direction or guidlines from their employer or managers) are publishing content and connecting with customers and colleagues. If content about your product or company doesn’t exist because you didn’t provide it, customers and employees may very well create their own.

CMO 100
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Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

But sometimes marketing gets put at the bottom of the list, after selling, shipping, invoicing and making customers and employees happy. Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. We launched the product and were the first to offer remote data entry in the early 1990s.

Planning 100