Ambal's Amusings

SEPTEMBER 17, 2009

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Get Customers. Get Content. MarketingSherpa.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

OCTOBER 29, 2009

I’d always been a writer, but what I found as I helped companies use the software platform for best results, was that they needed a lot of help with content strategy. Through helping them become successful, I found a way to put my passion for both customers and writing to work and decided I enjoyed that work more than running companies.

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

Ambal's Amusings

DECEMBER 17, 2009

Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Customer interviews can help with understanding the true impact of issues. Laura Patterson's book Marketing Metrics in Action. Get Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

SEPTEMBER 14, 2010

She has helped to define, position and launch over 100 individual products and companies since she began consulting 20 years ago. She identifies and transforms differentiation - customer's crown jewels - into compelling, customer-centric value that sells. The next thing I knew, I was running marketing for that product.

Enterprise Management 100

Enterprise Management Business Work Management Marketing Management 100

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Get Customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

SEPTEMBER 3, 2009

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. If you're producing white papers, you're likely offering a fairly complex or expensive product or service. “Don't focus on the company and product features. Jim Lodico's Tip.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

NOVEMBER 19, 2009

Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Get Content.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Greater Productivity , you will need to focus your primary content around the specific aspects that contribute to achieving productivity gains, and if. " Jonathan Kantor.

Paper 100

Paper Work Management Marketing Management SME 100