[Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. them the best rather than reaching for more eyeballs. on your understanding of a real customer and their real needs. •
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. them the best rather than reaching for more eyeballs. on your understanding of a real customer and their real needs. •
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. them the best rather than reaching for more eyeballs. on your understanding of a real customer and their real needs. •
    [Best, Custom Publishing] Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?
    That’s a question you need to ask whether you’re making a motion graphic explainer video or allowing your editor-in-chief to publish a quiz called “ Is This Headline About Pokemon Go or Kim Kardashian ?” Revenue generation: You want to increase the number of people buying your product or expressing interest in buying your product. Customer service and education: You want to help customers use your product more effectively.
  • EMEDIA  |  WEDNESDAY, APRIL 26, 2017
    [Best, Custom Publishing] Marketing Automation: Tips For Ensuring Top-of-Funnel (and Full Funnel) Success
    This update of a previously published post illuminates one critical facet of the process – the TOFU (Top-of-Funnel) zone from point of lead acquisition into early nurturing stages. Brewers tout the quality of the water they use as the reason why they have superior products. Complex sales environments, in which most technology and high-value products find themselves, require team involvement for purchase decisions. Target Marketing Based on Your Customer’s Markets.
  • INFER  |  TUESDAY, APRIL 25, 2017
    [Best, Custom Publishing] Getting Started with Machine Learning: 3 Things Marketers Need to Know
    This article was originally published on CMSWire by Sean Zinsmeister , Vice President of Product Marketing at Infer. Much of this hype stems from the new consumer trends that hint at the possibilities of AI, such as self-driving cars and intelligent voice-first products like Amazon’s Alexa and Apple’s Siri. Of course, you can’t succeed at AI without data, and even small companies have customer data spread across applications.
    [Best, Custom Publishing] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    Premature investments, failure to understand customers’ needs, and overly optimistic revenue projections are all common business missteps with disastrous consequences. Org charts are a flagship DiscoverOrg product used to understand employees’ positions within an organization hierarchy and pull multiple stakeholders into a conversation, giving weight to a sales proposition.
    [Best, Custom Publishing] A Simple Rule for How Brands Should Work with Influencers: Attention Retention
    Media publishers are best at acquiring attention, while influencers dominate at retaining it. In other words: Publishers excel at reach, while influencers win on relationships. The Power of Publishers. However, the publisher benefits greatly from that passive audience, as they sell their impression count to marketers who buy banner ads, video ads, sponsored content, and the like. We all say it’s better to retain an existing customer than acquire a new one.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Best, Custom Publishing] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. In October of 2015, we made the difficult decision to completely forgo building a sales team and focus all our efforts instead on acquiring customers via content marketing and SEO. We knew that given the price point of our product, it was not economically viable for us to have people make sales calls.
    [Best, Custom Publishing] The 16 Best Sites for Free Stock Photos and Videos
    No worries—there are numerous free and low-cost photo editing tools available that enable you to add layers, apply effects, overlay text, and make other enhancements to customize images. All photos published on Unsplash are licensed under Creative Commons Zero which means you can use them for any purpose, for free, without attribution. These video clips can be used free of charge, in both personal and commercial productions. 3: The Nine Best Facebook Marketing Tools. #4:
    [Best, Custom Publishing] Global Marketing Anatomy: It Takes a Delicate Design to Make Content Shine
    While your responsibilities might only pertain to stateside matters, there’s still something so sweet about working in a worldwide organization, knowing your products can bring a smile to someone of the other side of the planet, all without a huge global marketing output. And, although your responsibility was mostly stateside, she wants you to head international growth of product market share and develop the content strategy. Customers, Those Pesky Creatures.
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Best, Custom Publishing] The Art of Creating Curated Content
    For example, you may publish a piece of content about SEO but personally don’t have a high level of expertise in the matter. This initiative ties in perfectly with the use of curated content, as the company can elevate the voices of experts in their relative niches while providing customers with great, informative material. What’s your plan for engaging with your customers?”. Compile the best tools. If so, consider creating a “best tools” piece.
    [Best, Custom Publishing] Marketing technology may never consolidate (but that’s a good thing)
    The same pattern also happens with software products built on top of software platforms. Adobe, HubSpot, IBM, Marketo, Oracle, and others now each support and promote integrations with dozens or hundreds of other marketing technology products. And new technologies such as customer data platforms (CDPs) and integration-platform-as-a-service (iPaaS) providers are emerging as platform-like alternatives. Stable platforms reduce the cost and risk of adopting third-party products.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Best, Custom Publishing] 24 Growth Hacks to Try Today
    But one thing that’s been a bit trickier to track down is a single, comprehensive list of the best growth hacks to put into practice, or at least experiment with. If you’re not sure where your leads are most likely to convert -- on a product page, versus a pricing page, for example -- you can use a non-intrusive exit intent popup to test different conversion points. Sometimes, the best blog posts are the ones that address a question being asked by many, but answered by few.
    [Best, Custom Publishing] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    There are dozens of rooms, booths with vendors trying to sell you their product, and a lot of people walking around. To acquire new customers. Generate leads for our sales products. Best, [YOUR NAME]. Pro tip: If you're a HubSpot customer, I recommend using the HubSpot Sales Meetings and Templates tools to make scheduling meetings really, really easy. Best, [YOUR NAME]. Video Production. The best way to prove value is to tie it all back to revenue.
    [Best, Custom Publishing] How Reporting Can Improve B2B Blog Performance
    This allows you to create monthly charts, see what months have had the best performance, and analyze what was done for the month to drive the positive (or negative) results. At the end of each month, I log into Google Webmasters and set a custom compare date range for the past two months, specific to blog traffic. To improve your blog strategy each month, pay attention to themes or keywords that are performing the best.
  • SNAPAPP  |  TUESDAY, APRIL 18, 2017
    [Best, Custom Publishing] A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)
    Today, even non-publishers have the ability to easily craft PDF-style ebooks and post them to their website. This results in a boring end-product that fails to leverage the storytelling capabilities an interactive ebook can provide. These elements allow publishers to create an immersive experience for readers that extends far beyond clicks. . Content marketers are adept at publishing blog posts and other forms of one-way media. Proof and publish. .
    [Best, Custom Publishing] The 15 Best Screencasting and Online Presentation Tools
    Today’s tools are both easier to work with and much more powerful, with most offering features like the ability to add titles, custom cursors, text, visual elements, animations, and music. Which tool is “best” depends upon your specific needs. You can add screen captions to recordings, use custom cursors, and record your whole screen or just a portion of it. This was the 41st post in the Best Online Business Tools series. #1:
  • HUBSPOT  |  FRIDAY, APRIL 14, 2017
    [Best, Custom Publishing] Easter Eggs: 10 of the Internet's Best Hidden Gems
    These are very smart people who love solving puzzles, and the intricacies of their work isn't ever fully appreciated by most of the customers using their product. So by hiding an Easter egg, they can reward the customers who do take that extra initiative to really dig in and appreciate the software -- and what goes into making it.". 10 of the Internet's Best Easter Eggs. For the sake of my productivity -- and your own -- I'll stop there.
  • ACT-ON  |  FRIDAY, APRIL 14, 2017
    [Best, Custom Publishing] How to Add a Personal Touch to Your Marketing Automation
    If you want to stay competitive now, you need to talk to different types of customers … differently. Or you go all the way to personalizing them as best you can. But for those of you who aren’t using your prospects’ and your customers’ first names, it’s time to start. Like their title, their company, or their last product ordered. Or you could also send them a text message when you publish new content they might be interested in.
    [Best, Custom Publishing] Less, But Better: 4 Practical Ways to Create Enough Engaging Content
    In response to this, and to fill the need of an “always on” content operation, there’s been a push for content teams to function as publishers. Maintaining high-quality production without a break is hard. Instead, consider doing four videos throughout the year—and making each one the best possible video you can produce. Not doing this is counter-productive. IMO, the best brands are the ones that know who they are, what they stand for, and stay true to this.
    [Best, Custom Publishing] Why I Chose Vidyard: A Story of a CMO, The Video-Enabled Business, and Culture
    As the power of inbound marketing became a proven way to cost-effectively attract, engage, and convert prospects, companies realized they needed to become publishers and create lots of content to feed the inbound beast. A chalk-talk video that shows how a solution works is great for the middle of the funnel and a customer testimonial video can seal-the-deal at the bottom of the funnel.
    [Best, Custom Publishing] Why Personalized Videos Are Dominating Content Marketing [Interview]
    Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts. how-to, product)? The best way to optimize your video content is the same as any other content – look at the analytics and make small improvements!
    [Best, Custom Publishing] How to Leverage Social Intent Data for Email Marketing
    We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. Do they use products that are complementary to your products? On Quora, you can look at which users are asking questions related to a specific product category. Perhaps the person is thinking about adopting a new solution or switching products.
    [Best, Custom Publishing] Lead your customers to your best online content: here’s how
    That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers. Here’s how you can lead your customers to your best content and keep them on your website longer. If you talk about CRM in a blog post and you sell CRM services, by all means, link to the product page for that! Use NoFollow links or sponsored content: let’s say someone pays you to publish a blog post on your site.
    [Best, Custom Publishing] The Beginner's Guide to Conversion Rate Optimization (CRO)
    Many websites are designed to convert website visitors into customers. Most businesses have a finite demand for products and services, so it's imperative that you make the most out of your existing website traffic. Tools like Google's Global Market Finder can show you online search volume to give you an idea of your potential customer demand. Once you determine the threshold of your customer demand, it’s time to nail down how to get more out of your existing website traffic.
    [Best, Custom Publishing] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    This combination allowed us to collaborate more effectively, to conduct data analysis, to measure advertising, and to nurture our potential customers. At DNN, after collecting firmographic and demographic data about buyers, we determine what content best fits each of their moments, and then we identify the most effective means of delivering that content to them. In addition, we needed to know where to find our best prospects.
    [Best, Custom Publishing] Help! My Brand Went Viral: 12 Small Brands That Made It Big
    Viral Best Practice: Focus on Quality, Not Quantity. By managing the output of his pastries and avoiding the draw of producing more than his team and facility could manage, Ansel created controlled demand that he could meet without sacrificing the quality of his product. Viral Best Practice: They Looked Outside Their Target Audience. Viral Best Practice: Other Brands Can and Will Capitalize on Your Success. Viral Best Practice: Have a PR Plan in Place.
    [Best, Custom Publishing] The 15 Best Audio and Video Editing Tools
    Start with a storyboard and script, upload narration (the tool automatically “lip syncs” your voice tracks to characters), choose backgrounds and characters, add a music track from the site’s library, and publish. Sample review: “Having an animation video custom-made would cost you a small fortune, but you can also use a video animation tool such as Goanimate…(It’s) an easy-to-use tool and it’s not expensive to create an animation.
  • SNAPAPP  |  MONDAY, APRIL 3, 2017
    [Best, Custom Publishing] The Ultimate Guide to Interactive Marketing
    I mean, there are over 4 million blog posts published every single day. It's human nature, we learn best by doing. For many years, marketing and advertising has mostly been one-way communication - the publisher directs content to the potential user or customer, and attempts to control the conversation. Check out this article for a list of B2B call-to-action best practices broken down by channel . . Content marketing is all the rage today.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Best, Custom Publishing] 22 Writing GIFs All Content Marketers Will Understand
    2) When the perfect title dawns on you after you’ve already published the post. There are many moments when you’re going to feel stuck, and at those times, one of the best things you can do is keep your computer safely on its desk and continue to write. Is there anything quite like a productive brainstorm? To have more breakthroughs more often, consider what works well for you in a productive brainstorm session. 7) When all of the best data is several years old.
  • ACT-ON  |  MONDAY, APRIL 3, 2017
    [Best, Custom Publishing] Back to Basics: The ABCs of a Successful E-Newsletter
    This can be customers, prospective business partners, and even your own team. Throughout the newsletter, don’t forget about the customer experience. A newsletter is your chance to inform customers about your products and show thought leadership. But are they an expert on your product and business? If not, consider adding an “ask the expert” column to provide dedicated space where your expert can go deep – digging into the intricacies of your product.
  • SNAPAPP  |  FRIDAY, MARCH 31, 2017
    [Best, Custom Publishing] New Feature Makes Previewing and Sharing In-Progress Content Way Easier
    The goal is always user-focused: how to create a completely custom interactive content experience, and get it out the door with ease. Ease is the thinking behind our product direction, and something that we are always pushing toward. With this in mind, our latest release focused on tackling a functionality overhaul of our preview feature , a section of the product that connects the dots from creation to publish.
  • INFER  |  TUESDAY, MARCH 28, 2017
    [Best, Custom Publishing] Getting past the AI hype: How predictive analytics fuels conversion optimisation
    This article was originally published on MarketingTech by Sean Zinsmeister , Vice President of Product Marketing at Infer. That mindset shift, along with new consumer trends—such as self-driving cars and intelligent voice-first products like Amazon’s Alexa and Apple’s Siri—are bringing the possibilities of AI to the forefront of business-to-business marketing technology discussions.
    [Best, Custom Publishing] 4 Content Promotion Strategies to Increase Engagement
    Your prospects and customers don’t want to be targeted with disruptive and annoying advertisements. Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more.
  • KAPOST  |  MONDAY, MARCH 27, 2017
    [Best, Custom Publishing] 10 Top B2B Marketing Metrics for 2017
    The latest report by Marketo reveals that 65% of marketers publish content at least once a month. Yet Kapost’s B2B Customer Experience Benchmark Report reveals only 12% of B2B marketers rate themselves as “very effective.” Set goals for marketing investment and expected outcomes, evaluate best and worst case scenarios, and determine what marketing investments make business sense. Measure the Health of Content Production. Customization is Key.
    [Best, Custom Publishing] Adapting an ABM Approach for Account-Based EVERYTHING
    This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Account-Based Customer Success. Engagio combines all of these strategies into a strategy they call Account-Based Everything (ABE) , which serves as the driving principle behind both their product and how they operate as a company. Q: How can outbound and inbound focused teams best come together to create a cohesive ABE strategy?
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Best, Custom Publishing] How to Create a Twitter Moment: A Step-by-Step Guide
    When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. Moments are published with a cover photo and introduction, so they’re kind of like a “best of” compilation article. 4) Customize your Twitter Moment by tapping the up and down arrow buttons to arrange the order the tweets will appear in. Once your Moment is published, you can share it in a tweet, embed it on your website, or share a link to your Moment.
    [Best, Custom Publishing] The 17 Best Social Media Management Tools
    Add multiple accounts on each platform (for example, monitoring accounts for specific product lines or key executives) and the time challenge becomes even more significant. The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. 1: Best Online Business Tools Series Kicks Off Today. #2:
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Best, Custom Publishing] 5 Ways to Use Your Blog to Test New Ideas
    Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.” Instead, it’s all about writing the right type of content that is delivered to the right customer at the right time. It’s no secret your blog should be a vehicle to drive people closer to your product. We saved the best for last.
    [Best, Custom Publishing] The ABCs of A/B testing | How to base your subject lines on science
    When time-starved customers are bombarded with emails every day, your subject lines can make an enormous difference in whether subscribers actually see your messages. For example, Experian last year found personalizing subject lines led to a 42 percent lift in unique open rates for the consumer products and services segment, an improvement that averaged out to 29 percent when applied across industries. “Knowing which work best for your audience is impossible without testing.
    [Best, Custom Publishing] Which Department Owns Influencer Marketing?
    The questions are: which team has the strengths to engage influencers and turn them into brand advocates who can improve brand reputation or act as a third party salesforce for your products or solutions? Let us consider the following scenario: The PR team are best at controlling the message but only have time to manage 30 key journalists + a handful of high profile bloggers.
    [Best, Custom Publishing] The 15 Best Content Distribution and Amplification Tools
    So how much time should you spend on content promotion versus content production? Content Publishing Tools. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” Pulse is also a place to keep up with the content those you are connected with or follow on LinkedIn are publishing. It’s a great place to publish emotionally focused business content.
    [Best, Custom Publishing] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Webinars can be a very effective way to convince hundreds of prospects over the course of an hour-long presentation that you are a trusted source for information on products or services similar to the ones you offer. The hardest part, regardless of marketing channel, is to find new people – businesses that have never heard of your company before but are (or should be) interested in your products or services. Who uses your products?
    [Best, Custom Publishing] How to Start Generating Leads for Your B2B Company
    It’s very easy to see, for example, how direct mail marketing pales in comparison to joining trade shows to showcase your holiday-inspired product line for homes and offices to potential buyers. Instead of looking for customers, customers can find you where and when they need to. In such opportunities, you get more chances to introduce your product, generate instant feedback, and attract sales.
    [Best, Custom Publishing] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    Yet, despite their best attempts, numerous studies suggest that this current approach isn’t having the desired impact for the majority of companies employing it. So, you shell out for a suite of new marketing tools, hire the smartest content experts, and flood the web with a cadence of content to generate awareness, drip campaigns to nurture prospects, and customer evidence materials to seal the deal. About The B2B Customer Data Index. Customer Success Tech.
    [Best, Custom Publishing] How 3 UK Brands Reached Their Audiences With Great Content
    As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers. JLL tailors its content to meet the needs of busy, bombarded customers. John Lewis, which started as a London department store in 1864, may be best known in the U.S.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Best, Custom Publishing] How Redesigning HubSpot.com Doubled Conversion Rates
    But perhaps more importantly, our product was changing. Multi-Product, Internationalization, and Accessibility. Prior to INBOUND 2016, we knew we would be launching the HubSpot Growth Stack, which includes free versions of all of our products. This meant our conversion flow would be fundamentally changing -- not just for US customers, but for every HubSpot user around the globe. People were sometimes even unsure about which product they were signing up for.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Best, Custom Publishing] Why Agencies Should Abandon Advertising and Invest in Owned Media
    My company recently worked with a large brand that was so disillusioned with the ambiguity tied up in paid media that it elected to pull its entire seven-figure marketing budget, discount its product, and instead sink money into channel partnerships and slotting fees. This product wasn’t new to the market. But once you do the legwork to understand the needs of your customers, produce the content they want, and earn their trust, the gains can’t be beat.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Best, Custom Publishing] 5 Strategies to Help Teams Thrive after a Merger
    A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. While this sounds stressful, it actually provides a tremendous opportunity for marketers to take the reigns and create a world-class customer experience. Here are five ways marketing can take hold of the customer journey and drive the business forward post-M&A. Flag your best content to repurpose.
    [Best, Custom Publishing] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities. The theme: leading in the Engagement Economy , which will inspire you to rethink the way your organization creates meaningful, lasting relationships with your customers to drive results that matter. Product Updates.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Best, Custom Publishing] The Best 2017 Networking Events for Marketers
    And to help you avoid the trouble of canvassing the web to find the best ones, we compiled this list for you. Rather, the agenda seems to contain a little bit of something for everyone, whether you're looking to polish your knowledge of social media basics, or an expert looking to learn about the latest and most advanced best practices in this realm. Are looking to use social media to build customer loyalty and ambassadorship. 3) Digiday Publishing Summit.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Best, Custom Publishing] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Because martech helps marketers evolve with the changing needs of the customer. The tools within the stack are helping marketers get the right message in front of the right customers – at the right time. . Long gone are the days of “one size fits all” promotional messaging – the modern marketer needs a stack of tools to deliver personalized, contextual content to new customers, converting leads, and helping companies overall bottom lines.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Best, Custom Publishing] 50+ Video Marketing Stats that Prove You’re Doing it Right
    So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. Prospects that view videos of a product are 85% more likely to buy – Internet Retailer ( Tweet This ). 59% of consumers say that customer testimonial videos are helpful – Animoto ( Tweet This ).
    [Best, Custom Publishing] Including a “Human Touch” in a Technology-Driven World
    Companies will search for the best deal on office supplies and commodities that are easily replaced, which means that they reserve their luxury purchases for technology, services and software (on premises or SaaS or, most likely, a combo of both). According to the “2016-2017 Chief Marketing Officer (CMO) Spend Survey” published by Gartner, CMOs now allocate 27% of their budget towards technology. Technology is amazing.
  • INFER  |  WEDNESDAY, MARCH 15, 2017
    [Best, Custom Publishing] Account-Based Sales Development In A Predictive World
    This interview was originally published on the Outreach blog by Jeremy Garbutt , Sales Development Manager at Infer. how good a match are they for our product?) and make sure we’re staying in front of our best prospects with custom messages. The difference between these two approaches is significant – our top leads get on average 10X more custom touches than our automated sequences for bottom leads.
    [Best, Custom Publishing] 105 ways to build your email list | Tips, tactics, and best practices
    After all, newbies are in a bit of a catch-22 situation: They can’t start a campaign without addresses, but they’re often so dependent on email that they don’t know how to ask customers to opt in without emailing them. Conduct a heat map test to identify best places for opt-in buttons. Buy paid ads on websites your customers are likely to frequent. Custom poll creator Qualaroo can ask visitors about subscribing. Capture in-store customers.
    [Best, Custom Publishing] Mark Cuban, the first trillionaire and chatbots on the edge
    To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. I did my best to pluck out a few meaningful sessions and here are some interesting highlights I picked up from my trip. These character bots have been shown to have very high customer satisfaction and engagement levels. Value-adds to an app (like alerts, new deals, bonuses) can create unique customer delight and loyalty.
    [Best, Custom Publishing] Mastering modern marketing technology leadership over 2 intense days
    This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. How do you balance scale & innovation to deliver outstanding customer experiences? What the most customer-centric marketing organizations of tomorrow will look like. The relative maturity of different martech product categories.
  • ACT-ON  |  MONDAY, MARCH 13, 2017
    [Best, Custom Publishing] What Is Customer Marketing?
    B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. First, successful customers are happy customers and their more likely to renew with you. The second reason is that successful, happy customers are also great advocates for your brand. They’re your customers who are willing to advocate for your brand, your company, your solution, your people.
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Best, Custom Publishing] How to Write a Business Plan: A Step-by-Step Guide (With Examples)
    Probably not the best product to have on the market. It covers what your business will sell, how it will be structured, what the market looks like, how you plan to sell your product or service, what funding you'll need, what your financial projections are, and which permits, leases, and other documentation will be required. It's the best way to take a step back, look at your idea holistically, and solve for issues years down the road before you start getting into the weeds.
    [Best, Custom Publishing] 3 Simple Ways to Validate Your Content Ideas
    A scenario is outlined where a team had an awesome idea they thought would do wonders but when they embarked on the process and published the content, the target audience showed complete disinterest. Or use a marketing attribution solution to track which content generated the most engagement from leads that went on to become customers. The best feedback you can get from people as to whether they want something is by asking them. “ You publish.
  • SNAPAPP  |  TUESDAY, MARCH 7, 2017
    [Best, Custom Publishing] How to Drive PPC Ads With Interactive Quizzes and Assessments
    This makes sense, considering PPC visitors are essentially qualified leads who are seeking a specific answer to a question, a product, or a business that can meet their needs. PPC Ad Basics: How it Works & Best Practices. First things first: Let’s get on the same page about what PPC ads are and how they work--and then we’ll look at some of the best practices.
    [Best, Custom Publishing] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Experiment with variations on pricing, product recommendations, and features to optimize ad spending. Your published ShortStack Campaign can act as a hub to help manage your marketing efforts across multiple channels.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Best, Custom Publishing] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    A blockbuster brand or product video. Marketers can now target ads at people who recently searched for a certain product or service to target the video ads they’ll be served on the platform. Advertisers only pay for TrueView ads when viewers watch or interact with their ad (for example, by clicking on a call-to-action), and videos can be easily customized to share a variety of content. 3) Use a custom thumbnail image.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Best, Custom Publishing] The Beginner's Guide to Small Business Marketing Online
    Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. If you've already officially launched your small business, here are the most important things you'll need to begin leveraging inbound marketing and acquiring new customers from organic search: Website. If you already have a business, have you ever searched for yourself or your product/service online?
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Best, Custom Publishing] 10 B2B Lead Generation Strategies for 2017
    There is also no single lead generation strategy that works for all businesses and industries, so it helps to know which ones are the best to implement. Think about something you can address with an innovative product or content offer. Sales and marketing have always worked hand in hand to achieve the best results. Content is the currency of the web nowadays, so you should regularly publish content.
    [Best, Custom Publishing] The Best Content Marketing of February: 7 Brands That Mean Business
    All brand publishers have to start somewhere; the trick is to commit and start executing. Because as February’s best content marketing shows, good ideas and a little budget can go a long way. It’s just a tough product to brand. The concept may seem a little ridiculous, but a Domino’s Wedding Registry solves a legitimate customer need. The post The Best Content Marketing of February: 7 Brands That Mean Business appeared first on The Content Strategist.
    [Best, Custom Publishing] 5 Simple Ways to Shape Your Content Through Your Culture
    They plan their editorial calendar based on things like: New product releases and updates. They stick to their calendar and publish regularly. or inspiration (customer or employee stories, etc.). Creating content around your principles doesn’t mean you publish your mission statement. We publish interviews with clients about how they built their companies, what they learned, and what advice they’d give to those facing similar issues. Publish Your Failures.
    [Best, Custom Publishing] How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs
    Who’s your target customer, and what tactics and messaging should you use to reach them? In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. The Best Free Marketing Resources. The Best Free Sales Resources. The Best CRM.
    [Best, Custom Publishing] How Marketers Should Think About Customer Marketing in the Engagement Economy
    Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. But now, we exist in the Engagement Economy—a new era, a digital world where everyone and everything is connected—and keeping customers is quickly becoming more important than acquiring them. Entirely stop marketing to their new customer. Lurkers use a brand’s product or services.
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Best, Custom Publishing] The Silent Marketing Roadblock – Choice
    As marketers, we present our customers with many choices. But these choices, like the array of ice creams displayed in the store freezer, can create confusion and dissatisfaction and even paralyze action on the part of our customers … which impedes sales. So, providing many choices is not necessarily the best tactic. In 2000, psychologists Sheena Iyengar and Mark Lepper published an interesting study for marketers.
    [Best, Custom Publishing] An introduction to ecommerce APIs for non-developers
    In one of his recent articles, Scott Brinker says: While there will still be plenty of software applications with UIs for us humans, increasingly businesses will need to orchestrate and enhance these applications programmatically through APIs — as well as create their own custom-tailored software on the back of these services. Imagine you want to automate your marketing operations, one way to do this is to research off-the-shelf products.
    [Best, Custom Publishing] 10 of the Best Ads from February: Offbeat Serenades, Great Hair, and a Potato
    We're recapping some of the best ads from February, and we promise they aren't all Super Bowl ads you've already seen. 10 of the Best Ads from February. That's the key lesson from Snuggle's Valentine's Day campaign, which allows you to customize videos of the brand's teddy bear mascot serenading photos of your loved ones (or just co-workers you really want to freak out).
    [Best, Custom Publishing] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    Over 4 million blog posts have been published in the last 24 hours. If you want to stand out, you can’t rely on a publish-and-pray content strategy. Storytelling in businesses can be used to tell a story about a brand, and what it stands for, like the TOMS shoes brand does: Stories in business can be used in product descriptions to increase conversions: So exactly what is interactive storytelling? One of the keys to content marketing success is differentiation.
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Best, Custom Publishing] Back to Basics: How to Write an Effective Business Blog
    You can also tell origin stories – of your company or of a particular product. You can also share case studies (with customer permission). You know your audience best. One trick to help you find your voice is to record yourself as you explain a product or a business scenario to a colleague. Blogs can be published as frequently as daily or as infrequently as monthly. Your customers will start to notice if you always post on Tuesdays, for example.
    [Best, Custom Publishing] Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.
    Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. Oracle and other vendors who had the foresight and resources to invest in a true Digital Marketing Hub solution have been able to build solutions that are varied in approach yet share this common set of customer-focused goals. Product News
    [Best, Custom Publishing] The 26 Best WordPress Plugins
    Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. Build and publish WordPress forms in just minutes. 25) Advanced Custom Fields.
    [Best, Custom Publishing] 4 Ways We Use Content Analytics to Connect Brands With the Right Freelancers
    Rather, we share Foursquare lists and Yelp pages to examine overall ratings, menus, and customer recommendations before making a decision. Since we’re fortunate enough to work in the heart of one of the world’s best food cities, we wanted to take advantage of the incredible number of options for just about every cuisine imaginable. This number looks great, but it’s also important for us to constantly track which freelancers are most active and productive.
    [Best, Custom Publishing] Where Retailers Fall Down: Mobile Marketing and Newsletters
    From email marketers pushing out a seemingly endless stream of promotional messages to mobile marketing teams that have to balance the merits of custom apps versus mobile-specific advertisements, for many brands it quickly becomes a race to push out the most deals, most frequently. The problem is that by defining your brand by your products alone, you reduce your brand story to an aesthetic. Digital marketing for retail brands is about as close to the Wild West as it gets.
    [Best, Custom Publishing] 3 Ways Agile Helps Scale Content Marketing
    Instead, we were hired to do things like, “Drive traffic and leads to owned media properties,” or “Improve customer retention year over year.” . If we’re not sure that publishing three pieces per week is actually delivering on these requirements, we shouldn’t bump it up to five just because we can. Beckon’s team hypothesizes that teams without solid content production processes in place risk more than just wasted effort.
  • INFER  |  TUESDAY, FEBRUARY 21, 2017
    [Best, Custom Publishing] The Front Lines of Predictive Intelligence
    This article was originally published on the Hubspot Blog by Infer customer, Nicholas Heim , Director of Inbound Marketing at Hotjar. I wasn’t around for the early “fresh-out-of-beta days,” but as a newer team member, it’s quite nice to stand on the shoulders of an amazing product and founders who are true visionaries. The best part is that we don’t even need to have a qualifying discussion or do any manual research to find our top leads.
    [Best, Custom Publishing] The ‘Less Is More’ Content Strategy
    What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Yes, you really can drive more traffic by publishing less content. Brian has published just 53 posts over the last five years, less than one a month. Many blogs have also had success by increasing their content production.
    [Best, Custom Publishing] The 21 Best Content Curation Tools
    Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Sample review: “A content provider that emphasizes growing revenue and leads with strong, scalable content production. This was the 28th post in the Best Online Business Tools series. #1:
    [Best, Custom Publishing] Knowledge management in the age of social media
    Realizing that user or customer engagement can ensure success, businesses worldwide recognized it as a lucrative opportunity to extend reach and clientele base. In fact, many businesses used their official social media profiles to provide a better customer service. This trend is growing at a fast pace as businesses are able to build a connect with the existing customers and prospects both.
    [Best, Custom Publishing] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    In fact futurist Kevin Kelly stated in his wonderful book The Inevitable that nearly all innovation going forward means adding artificial intelligence to existing products. Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.” By Mark Schaefer.
    [Best, Custom Publishing] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Publish cleverly-titled, vision-based articles. Publish these types of pieces on your blog and share them out. These are your “Top 25 Tips” or “10 Reasons Why” ebooks that bring in potentially interested parties who know little to nothing about your product/service offering. Configure a string of automated social posts after articles publish. Publish educational, strategy-focused articles. Publish detailed, how-it-works, showcase articles.
    [Best, Custom Publishing] Artificial Intelligence: Marketing’s Friend or Marketing’s Foe?
    According to new research from Accenture, AI is predicted to boost productivity by as much as 40 percent by the year 2035 and double annual economic growth. Pure AI would be a computer that writes all the content and then serves it up to customers without any human input, something that’s highly unlikely to happen. Read : Cognitive Commerce: Make Better Decisions to Drive Efficiency and Customer Satisfaction.
    [Best, Custom Publishing] Apply Yourself: 28 Marketing Awards Worth Going For
    That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. It was the 2016 winner of the "Best Limited Budget Campaign" category. However, the emphasis is still largely on tech -- there’s even an award for the “Best Content Marketing Tech Platform.”.
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Best, Custom Publishing] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    This interview was originally published on TechSeen by Sean Zinsmeister , Vice President of Product Marketing at Infer. Sean Zinsmeister, VP, Product Marketing, Infer in an exclusive interview with Techseen discusses the growth of modern sales and marketing technology and how AI is all set to make a mark in 2017 too. Zinsmeister: I think Google CEO Sundar Pichai had the best analogy, that AI is the new mobile. I have too many leads, how can I find the best ones?
    [Best, Custom Publishing] B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics
    One of major benefits of working at Bizible is “dog-fooding” your own product. We get to test new product features each month and it’s like being the test driver for every new Ferrari model. In this post we describe ways we use our multi-touch attribution product to manage performance, gather B2B analytics, and improve the customer journey. In How Bizible Uses Bizible , we describe the best questions to pursue when it comes to improving marketing performance.
    [Best, Custom Publishing] The 29 Best Social Media Monitoring Tools
    That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. With Netvibes, you can offer clients your very own proprietary, custom-branded social dashboard that automatically pulls in real-time results from all the social campaigns you’re running.” Real-time media monitoring for your brand, products, competitors, and/or keywords, across social media and the web.
    [Best, Custom Publishing] THE HACKIES: How to use your unique dataset to create valuable content
    Whenever we look back at our best performing content, a clear trend appears: content where we share our data consistently performs well. When we’ve built up enough trust, prospects have confidence in us and believe that our product will benefit them as promised, and become customers. For many companies, especially those in the martech space, a key product differentiator is a unique approach or a unique perspective on data.
    [Best, Custom Publishing] A Brief History of Snapchat
    We've predicted that competition will continue to grow between Snapchat and other popular social networking apps as all the landscape continues to innovate new products to distinguish from one another. The best part? Snapchat rolled out Geofilters in July that let users customize their snaps with filters and embellishments according to what city they were snapping from. “Snapchat isn’t about capturing the traditional Kodak moment.
    [Best, Custom Publishing] Leveraging Unique Data For Powerful Content Marketing
    Whenever we look back at our best performing content, the data is pretty clear: when we leverage our unique data, our audience responds. When we’ve built up enough trust, prospects have confidence in us and believe that our product will benefit them as promised, and become customers. For many companies, especially those in the martech space, a key product differentiator is a unique approach or a unique perspective on data. NOTE: Above all, be good to your customers.
    [Best, Custom Publishing] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    A WeChat Official Account is a formal channel for businesses and individuals to interact with customers and audiences through the platform. Through the WeChat Official Account Admin platform, a company can deliver updates to raise brand awareness and promote products and services. The update can be a single post or multiple posts bundled together; it depends on your content production capabilities and marketing needs. Best Practices for WeChat Official Accounts.
    [Best, Custom Publishing] Interesting content marketing trends to watch for in 2017
    Customers are accessing websites more and more via their mobile devices, so any site or content that isn’t optimized will get left behind in 2017. Brands will also leverage the audiences of influencers and relevant publishers to help grow its credibility and reach. This helps your brand increase its reach and adds substance to your product or service. Strategic content marketing is an integral part of successful businesses, both local and globally.
    [Best, Custom Publishing] Why content is your enemy and experiences are your friend
    “When we create material for our customers, we never call it content,” he said. I was doing research to learn how traditional publishers are dealing with the forced march into the social media news stream and talked to a number of publication editors. “We want people to know our product by touch,” they said. Isadora Becker as Marge Simpson. By Mark Schaefer.
    [Best, Custom Publishing] First Aid for Media Burn
    In response to a Consumer Reports article on home water filters which it considered incorrect and misleading, National Safety Associates distributed to its sales force a copy of its president’s letter to the editor of that publication; thereby helping company reps to handle the negative publicity about their products. If the stakes are high enough, direct communication with employees, shareholders and customers is in order.
    [Best, Custom Publishing] These Metrics Will Help You Master Lead Attribution
    Yet to do so, they need an attribution system that can make sense of how a customer ultimately becomes a lead. Multi-touch attribution : All assets get a custom value. Those numbers tell a story about which content works best to influence readers. Our editorial and marketing teams know which formats and topics are best suited for lead generation or brand awareness. ROI Voices attribution conversions lead generation product
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