• LEADSPACE  |  TUESDAY, JANUARY 23, 2018
    [Best, Custom Publishing] 5 Steps to Creating Powerful Case Studies
    Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers. It’s an opportunity to “show, not tell,” and a way to engage prospects by introducing them to people just like them, who share the same challenges and goals, and who used your product or service to solve them.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 23, 2018
    [Best, Custom Publishing] 12 Financial Services Marketing Examples to Inspire Great (and Yes, Compliant) Brand Storytelling
    “It extends beyond a financial product-based relationship.” “Create strong content that makes sense within the context of the goal—what you want your customer to get to—that action step, whether it’s opening an account, buying a certain product, or giving an email address,” Lorenzo says. Their content marketing hub What’s Next publishes daily for clients and prospects.
  • HEINZ MARKETING  |  MONDAY, JANUARY 22, 2018
    [Best, Custom Publishing] Sales Pipeline Radio, Episode 99: Q&A with Alex Terry
    It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ll publish similar highlights here for upcoming episodes. Terry will join Nancy Nardin of Smart Selling Tools and I to give our “lively” perspective from the Sales (Nancy) and Marketing (Matt) fronts on lead follow up failure AND share best practices for how to do it right. By Matt Heinz, President of Heinz Marketing.
  • BIZNOLOGY  |  MONDAY, JANUARY 22, 2018
    [Best, Custom Publishing] Intentional inventing: own the intellectual property that leads the future
    But often, they buy early stage startups to acquire their people, products, and patents. Best of all, these problem descriptions are often enough for a patent researcher to tell you what IP is in each problem area, so you know the kinds of solutions you might add where you’ll own the key patents. The best solutions: Lower costs by 5X or 10X, whether in dollars or time saved. Move bits over networks, not products through supply chains. Lesson for leaders.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 22, 2018
    [Best, Custom Publishing] How to Fix Social Media Mistakes That Can Harm Your Startup
    The flaw in this approach is that your target audience may actually be on another social media channel, so your efforts to save money may actually end up costing you potential customers. The best thing to do is market research. Another reason is that if customers follow you on both platforms, cross-posting can be perceived as laziness. Even worse, it may cause your customers to unfollow you. However, you don’t have to go through the process of video production alone.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 19, 2018
    [Best, Custom Publishing] How Do Media Mergers Like Disney and Fox Impact Digital Marketers?
    First, the benefits of media consolidation: Where marketing is concerned, bigger platforms tend to offer a better product. The cost of content could increase, options for that content could decline, and media giants will feel less pressure to make sure their customers are happy. A similar thing could happen for those media giants’ other customers: advertisers.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Best, Custom Publishing] What Cards Against Humanity Can Teach Marketers About Content Personalization
    In the same way, there’s nothing personal about a product offering, sales pitch, or piece of marketing collateral. Instead of fretting about failure, it’s better to put your best foot forward and attempt to appeal to your audience. Start by publishing content that targets individual buyer personas. Pursue a new customer base, attack a different point of the sales cycle, or take an entirely new risk and use the same data-driven approach to refine your game.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 16, 2018
    [Best, Custom Publishing] Stop Blaming Content Marketing For Business Failures: Naysayers Who Missed the Point
    Still today, some of the best content marketing examples are real-life, theatric, in-person, or analog experiences. And for many industries, the written word is still the best way to connect. A good read is always welcome, yes, but imagine (as a customer) receiving a trophy. Not long ago, Gary Vaynerchuk, a vocal evangelist of content marketing, told the world that the best way to get started building an audience is to begin documenting normal, everyday life.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Best, Custom Publishing] 13 Smart Brands Using Technology to Power Their Content
    As Julia McCoy recently pointed out , content creation robots are here, helping publishers like The Washington Post, Associated Press, and others keep up with the high demand for up-to-the-minute information. While most marketers don’t necessarily need to publish content at the speed and volume of a major news agency , there are plenty of other ways brands can take advantage of AI-powered content creation. Automate content customization. Chat up your customers.
  • VISUMCX  |  MONDAY, JANUARY 15, 2018
    [Best, Custom Publishing] Customer Experience Is A Team Sport
    90% of B2B leaders believe that customer experience is key to their companies’ strategic priorities and 75% of those believe that importance will increase over the next two years according to a 2017 study published by Accenture. Given this high level of importance, many B2B mid-market CMOs have assumed the responsibility of delivering on the promise of customer experience and are doing so amidst a continual change in their B2B buyers and customers.
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Best, Custom Publishing] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ll publish similar highlights here for upcoming episodes. In this episode we talked about: How to enable your entire go-to-market team: Best practices and advice to increase conversion rates and sales success. That even then extends into your product development team. By Matt Heinz, President of Heinz Marketing.
  • LEADSPACE  |  MONDAY, JANUARY 15, 2018
    [Best, Custom Publishing] 5 Top Tips for Getting Guest-Published
    But getting published can be tricky. Usually, the more popular a platform the more selective they are about the content they publish, so you need to be careful to get it right. Here are 5 key tips I’ve picked up for convincing editors to publish your content: 1. By far the most important tip — and the one that’s most often overlooked — is to consider who is reading the publication or blog you wish to be published on.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Best, Custom Publishing] What to Do When Your Content Falls Flat: 6 Ways to Recover
    If you consistently publish quality content that helps and informs your target audience, you'll likely see your KPIs rise over time. If you’ve been able to build relationships with influencers in your niche by sharing their content and replying to their posts, you may want to call in a favor the next time you publish a piece of content and it falls flat. Ask 10 different marketers when the best time to post your content is, and you’ll likely receive 10 different answers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Best, Custom Publishing] Should Your B2B Company Be On Instagram?
    The current Instagram API still requires manually posting of an Instagram photo, but apps like Buffer can remind you when to publish through a mobile push notification. Customers. Let your work speak for itself through customer photos and testimonials. These could either be quotes from customers, photos taken at their location, or photos/videos of them using your product or services. Product Demonstrations and Photos. Instagram Best Practices.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 9, 2018
    [Best, Custom Publishing] How to Flaunt Your Website Redesign in 2018
    The successful launch of a best in class website is the dream of nearly every digital marketer on the planet. Publish a Blog Post. Reflect on and showcase the positive impact that your new branding, messaging, and updated product offerings will have on them. If your site has already been open to the public for a few weeks, get in touch with your sales team to get an idea of what feedback your customers have about the site’s facelift. Email Your Existing Customers.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 9, 2018
    [Best, Custom Publishing] The Rise of the Journalistic Email Newsletter: A New Way to Reach Your Niche Audience
    Custom Content with a Personal Touch. Journalistic newsletters are not a replacement of the traditional newsletter , which repackages relevant and recently published content to be redistributed in an email format that may be sent out monthly, weekly, or even daily. In general, journalistic newsletters should be seen as smaller publishing imprints related to the larger, more general brand newsletter.
  • BOUND  |  WEDNESDAY, JANUARY 3, 2018
    [Best, Custom Publishing] The Fundamentals of Website Personalization Strategy [Part 3 of 6]
    We will publish a new post each week. Moving the practice beyond basic demographic information such as age, sex, and income, Yankelovich created the norm of positioning each brand or product for specific need-based segments. Your web audience is unique in two important ways: 1) it represents people who are relatively in-market for your product or service and 2) it is 95% anonymous. Industry and/or company size – Engage prospects or customers from key industries.
  • SNAPAPP  |  WEDNESDAY, JANUARY 3, 2018
    [Best, Custom Publishing] 35 Marketing Tips to Make Your Work Day More Productive
    We compiled 35 of our best tips, tricks, shortcuts, hacks and tools to make your work-life just a little bit easier. . When you mention a person or company in your content, reach out to them after you’ve published that content and let them know you’ve mentioned them. Send a thank-you card to a customer without killing a tree. Send these postcards snail-mail-style to your customers to let them know you’re thinking of them. . For Content Production and Workflow. .
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, JANUARY 3, 2018
    [Best, Custom Publishing] The New Marketing: How to Manage a Media Arm Within Your Company
    What’s the best way for the marketing and media teams to relate to each other? Here’s a passage from Killing Marketing that tells the story: For the company’s customers, electrical engineers, not only were these publications how they kept up with what was going on in the industry – they were how kids became enamored and inspired to become electrical engineers. Involve managing editors in all the information your customers see. We will interview the customers.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 1, 2018
    [Best, Custom Publishing] 3 Aha Moments to Improve Your Content Marketing in 2018
    How often should I publish?”. While I suggest you read the full article, the summary is this: Steve looks at a wealth of data from BuzzSumo and hypothesizes, quite correctly, I believe, that marketers should look at how mature a content topic is when deciding how often to publish on that topic. Less is more when it comes to content production.”. Though it should go without saying, you must have an empathetic, audience-first mindset in deciding what to publish.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 29, 2017
    [Best, Custom Publishing] Content Marketing Budget Under Fire? Sell Leadership on the Long-Term Value of Brand Storytelling
    The best approach is to combine your own in-house anecdotes and evidence with external research that verifies the ROI potential of content and brand storytelling. That same Demand Metric infographic argues that 82 percent of consumers are more positive and confident about a business after reading the company’s custom content. The disadvantage of content, where budgets are concerned, is that it requires a long-term commitment and sustained publishing to reach its ROI potential.
  • CIRCLE STUDIO  |  THURSDAY, DECEMBER 28, 2017
    [Best, Custom Publishing] A Look Back at Our Top 10 Marketing Blog Posts of 2017
    As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. According to research from Walker, by the year 2020 client experience will overtake price and product as the key brand differentiator for business-to-business clients.
  • ONLY B2B  |  WEDNESDAY, DECEMBER 27, 2017
    [Best, Custom Publishing] Only B2B - Untitled Article
    18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? After going through almost hundreds of websites and research on how to plan your B2B lead generation strategies we have come up with 19 best 2018 B2B lead generation strategies for marketers to strengthen their B2B lead generation. Increase the frequency of publishing the content.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 27, 2017
    [Best, Custom Publishing] Inside Look: The Creative Approach to an Award-Winning Content Campaign
    In the fall of 2016, SnapApp published an Interactive Experience most closely related to the infographic family. In the fall of 2017, we were delighted to learn that it had won a Content Marketing World award for Best Use of Interactive Infographic. . Often, interactive content assets are best made to better promote a larger core asset. Our design team created custom images for this particular piece of content.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 27, 2017
    [Best, Custom Publishing] 2018 Content Marketing Toolkit: Tips, Templates, and Checklists
    Once again, we’ve updated the toolkit of some of CMI’s best tips, checklists, and templates. Drive greater loyalty, satisfaction, and evangelism among your existing customers? Content marketing can help your business achieve all these aims, and more; but it works best when you focus on one challenge at a time. . Repeat after me: “Content marketing works best when you plan for its success.” Characterize the customer’s journey.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Best, Custom Publishing] 30+ Best Marketing And Tech Blogs To Follow In 2018
    To help answer that, the following list surveys the very best. Best Tech Blogs To Read. Custom Logo Cases is actually a business that makes custom cases and covers for phones, tablets and notebooks, for both small and larger businesses all around the world. This website serves Android Rooting, Recovery & ROMs Tutorials, How-to Tutorials, Tech Products/Softwares reviews & comparisons, Blogging Tutorials, SEO Tips and much more.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Best, Custom Publishing] 30+ Best Marketing And Tech Blogs To Follow In 2017 – Part 3
    To help answer that, the following list surveys the very best. Best Tech Blogs To Read. Our team of web solutions experts and internet marketing specialists provide a balanced approach to your project, which always delivers the best possible results. Listing Tool Management allows the retail store owners to list their products across different market places, social media channels and make them visible from one place thus there would be a drastic increase in sales outcome.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 26, 2017
    [Best, Custom Publishing] How Marketers Can Navigate Compliance to Create Compelling Content in Highly Regulated Industries
    Marketers strive to develop a compelling strategy and create content that wows customers. Can we legally share this customer story? It’s a really important topic that our customers need more information about.” Get feedback on concepts, outlines, and final products. It’s important to understand those constraints and be creative within them to tell the best story possible.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 21, 2017
    [Best, Custom Publishing] 6 Creative Audience Monetization Lessons from Celebrities
    Good Old Products. After building an audience, she leveraged her influence to start a wellness, lifestyle, and product company called Goop , and apparently, it’s going well. This is also why an actress’s custom perfume is the oldest trick in the book. Image attribution: Bon Jovi Productions, Inc.TM. Katy Perry was not invited to sign a $25 million dollar contract with American Idol this year because of her talent (product), albeit impressive.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 21, 2017
    [Best, Custom Publishing] CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples
    Some of the best inspirational and engaging content comes from unexpected places. Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. Looking for new ways to reach its female customers, AT&T is partnering with Oscar-winning actress and savvy businesswoman Reese Witherspoon to create a new media brand, Hello Sunshine.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 20, 2017
    [Best, Custom Publishing] Is Your Marketing Ready for 2018?
    Production. Content engineer – someone who structures content for publishing and sets up an organization’s content systems, that is, the technologies that store, deliver, and enable governance of content assets (definition from Cruce). COPE stands for “create once, publish everywhere.”). Create Once, Publish Everywhere (COPE) often is wrong way to go with images, says @BuddyScalera. Keep learning about your customers’ world.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 19, 2017
    [Best, Custom Publishing] The Top B2B Marketing Trends for 2018 – A Meta-Analysis
    This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). More Video: Though it’s still expensive to do well, online video tools are helping to bring down production costs. Storytelling: Brands will place more emphasis on storytelling and less on product features in order to connect with prospective buyers at an emotional level, said three B2B pros.
  • HUBSPOT  |  TUESDAY, DECEMBER 19, 2017
    [Best, Custom Publishing] How to Help Your Sales Team Close Deals With Content
    For example, Mobile application NoWait used personalized content as the foundation of their product launch. NoWait’s product allows diners to remotely add their name to a restaurant’s waitlist. Since the company wanted to target the CEOs of restaurant chains, they segmented out the top 30 to target with highly customized content. The company loaded up personalized videos on iPads and sent them to these CEOs in customized packaging. Turn Your Customers into Evangelists.
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 18, 2017
    [Best, Custom Publishing] A ScribbleLive Stocking Stuffer
    Truth be told, I would love to revisit some of the great how-to’s that ScribbleLive has published over the past couple of quarters. I’ve taught you: how to improve your publishing efficiency ; how to use Content Studio for social media publishing ; all about our stream closure policy ; and how to add your special fixin’s to your live stream. Lucan is a Senior Product Manager at ScribbleLive, the Engage live-blogging platform. Uncategorized Featured Product How-To
  • BIZNOLOGY  |  MONDAY, DECEMBER 18, 2017
    [Best, Custom Publishing] Take the lead, deliver the future, and rise to the top in four stages
    People’s digital steps will be triggers that deliver the best knowledge, tools, and commercial choices. Without being interrupted, people will know how to succeed immediately with their “best step” and options. If publishers and media companies deliver these new technology platforms, they will move themselves to the center of how we will live, work, learn, and play. The 20th century was governed by mass market products. Lesson for leaders.
  • HEINZ MARKETING  |  MONDAY, DECEMBER 18, 2017
    [Best, Custom Publishing] Sales Pipeline Radio, Episode 97: Q&A with Guy Weismantel
    It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ll publish similar highlights here for upcoming episodes. How the complex omnichannel customer journey has transformed the role of the digital marketer. Why customers who call your business are your best customers and how markets struggle to target them effectively. By Matt Heinz, President of Heinz Marketing.
  • BUZZSUMO  |  MONDAY, DECEMBER 18, 2017
    [Best, Custom Publishing] How To Engage Business Audiences: 10 Lessons From The Top B2B Content of 2017
    We felt it was time to bring it out of the shadows, to celebrate the best B2B content of 2017 and to learn about engaging business audiences. It has to satisfy various needs such as raising awareness, driving traffic, generating leads and ultimately converting customers. We have reviewed the most engaging business content published this year and identified 10 key content types that work well to drive B2B engagement. Publish on LinkedIn for LinkedIn Shares.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 14, 2017
    [Best, Custom Publishing] How to Create an Effective Email Newsletter for Your Business
    Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. One way is to make a note every time a customer opts in for the promotional item or offer from the newsletter.
  • LAUNCH MARKETING  |  WEDNESDAY, DECEMBER 13, 2017
    [Best, Custom Publishing] Fundamental SEO Strategies for B2B Organizations
    Assess your SEO efforts against these best practices to improve your organic search rankings and achieve objectives like those noted above: Create high-quality content. Check in with your Sales team to discover what product- and industry-related questions are being asked by prospects and customers, and consider creating pieces that answers those questions. Develop link-sharing relationships with other content publishers and key organizations.
  • ONALYTICA B2B  |  WEDNESDAY, DECEMBER 13, 2017
    [Best, Custom Publishing] Interview with Mari Smith
    I specialized in e-commerce, information products, email marketing and business development coaching. Social customer care – where Messenger and marketing automation meets with highly personalized human interaction. Companies that really get and integrate the power of Messenger from an end-to-end standpoint in the customer life cycle will totally rise above the competition in the future. WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN SOCIAL MEDIA MARKETING?
  • LEADFEEDER  |  MONDAY, DECEMBER 11, 2017
    [Best, Custom Publishing] Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It
    That award goes to SQL School, a microsite Mode built at the same time as Mode’s initial analytics product—a site that today generates 500+ leads a month. How you can do something similar, regardless of your product, market, or competition. Mode’s product is built “for analysts, by analysts,” and SQL School is no different. They also looked at the composition of their best performing pages and tried to replicate their structure.
  • HEINZ MARKETING  |  MONDAY, DECEMBER 11, 2017
    [Best, Custom Publishing] Sales Pipeline Radio, Episode 96: Q&A with Dan Frohnen
    It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ll publish similar highlights here for upcoming episodes. We are featuring the best and brightest minds in sales, in marketing, B2B sales and marketing every week, and today is no exception. We’re going to talk a little more about org chart between sales and marketing, where that should report, how to best manage that.
  • ABERDEEN CMO ESSENTIALS  |  THURSDAY, DECEMBER 7, 2017
    [Best, Custom Publishing] What Do B2B Buyers Really Want from Vendors?
    Alternately, you can turn to the published findings of research firms or respected outlets like the Harvard Business Review , but even if you find an author or authors who seem to possess the insight you seek, you are going to have to pay if you want them to share it. And we should use the insights we gather from interacting with them and their competitors, along with any research we’ve done in the course of developing our products and services, to help them do exactly that.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 7, 2017
    [Best, Custom Publishing] Leadership Transition: Marketing’s Pivotal Role in a New Leader’s Success
    Promoting the features and benefits of the firm’s services and products. Standard operating procedure in traditional marketing is to promote the products and services that a firm sells. Here’s the problem: if these products and services aren’t substantively different from what competitors offer, these materials have little persuasive power on their own. These experts publish much of their material online.
  • SCRIBBLELIVE  |  THURSDAY, DECEMBER 7, 2017
    [Best, Custom Publishing] 6 New Ways To Think About Optimizing For Voice Search
    In fact, at a recent event, SEOs’ best advice was to create content that earns a featured snippet. Doing so means mining your customers for data as well as putting up detailed FAQ content based around your product and services,” he added. You know your product/service inside out, but people often don’t, and it is your job to help them realize all the opportunities your product/service opens up to your customers,” Lebedeva added. Best Practices Featured
  • MODERN MARKETING  |  THURSDAY, DECEMBER 7, 2017
    [Best, Custom Publishing] 7 Ways to Future-Proof Your Organization With Data Driven Marketing
    Some of the world’s most successful organizations use a combination of data scientists and marketers to acquire more customers, improve customer retention, and reduce acquisition costs. When it comes to marketing and data science, mining datasets for customer insights can help organizations find the right answer much faster than by relying on traditional techniques. ” It was true when his book The Effective Executive was published in 1967, and it is true today.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 7, 2017
    [Best, Custom Publishing] Less Brand, More Identity: The Zombie Business Cure
    Each company must have a distinctive identity that make its products, services, and employees unmistakably its own. Even if your products or services are similar to your competitors’, you must discover and celebrate what makes you unique. I refer to the dictionary publisher’s “identity” here instead of its “brand” because, if I believe its staff , “it’s not a marketing construct, it’s who we really are.” Schwab ensures that its priorities translate to the customer.
  • VIDYARD  |  TUESDAY, DECEMBER 5, 2017
    [Best, Custom Publishing] Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video
    With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion. Improve productivity, boost SEO performance and simplify Closed Captioning. Best of all, the Vidyard team made it fast and easy.”
  • SNAPAPP  |  MONDAY, DECEMBER 4, 2017
    [Best, Custom Publishing] 54 Content Marketing Stats to Guide Your 2018 Strategy
    76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : Blogging is still one of the most widely-used content marketing strategies, and for a good reason; blogging builds links (and authority), gives you a platform promote your product/service, and provides a vehicle to educate prospects. . . With content marketing, you can place an ad for your product in an article that ranks for a very specific, high-converting keyword.
  • BIZNOLOGY  |  MONDAY, DECEMBER 4, 2017
    [Best, Custom Publishing] How exponential growth publishers can accelerate digital wealth
    There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. On the same day, people in Silicon Valley, Shanghai, and Stockholm will learn their new “next best step” breakthroughs in many areas of life, work, and consumption. Global productivity increases daily by everyone—not annually by corporations. Lesson for leaders.
  • SNAPAPP  |  THURSDAY, NOVEMBER 30, 2017
    [Best, Custom Publishing] 8 Refreshing Ways to Stay Creative When You’re on a Marketing Team
    million blog posts are published every day. Research shows that your prospects overwhelmingly buy for who you are, not what you’re selling – buyers overwhelmingly prioritize company values over specific product details. . When creating content they focused in on the specific pains of their small-business owner customers. All too often we get stuck in marketing land and forget that we are only part of an organization meeting a customer need. .
  • HEINZ MARKETING  |  MONDAY, NOVEMBER 27, 2017
    [Best, Custom Publishing] Sales Pipeline Radio, Episode 95: Q&A with Ashley Asue
    It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ll publish similar highlights here for upcoming episodes. We every week here on Sales Pipeline Radio feature some of the best and brightest minds in B2B sales and marketing. The best opportunities are the ones when you’re open to it. I wasn’t a manager so I did best practice consulting finance process.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Best, Custom Publishing] 41 Top Lead Generation Tools of 2017
    That’s why we’ve broken this list of tools into categories that will best fit your lead generation strategy (with a detailed explanation of how you can use each tool). Customer Research/Survey. This allows you to follow up with visitors who never inquired about your product or time your outreach to prospects in your sales pipeline. One of the best features of Hubspot Sales is the ability to track email opens. The tool is easy to use, and best of all, it’s free.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Best, Custom Publishing] 41 top lead generation tools 2017
    That’s why we’ve broken this list of tools into categories that will best fit your lead generation strategy (with a detailed explanation of how you can use each tool). Customer Research/Survey. This allows you to follow up with visitors who never inquired about your product or time your outreach to prospects in your sales pipeline. One of the best features of Hubspot Sales is the ability to track email opens. The tool is easy to use, and best of all, it’s free.
  • SCRIBBLELIVE  |  THURSDAY, NOVEMBER 23, 2017
    [Best, Custom Publishing] Why Your Current Social Media Tactics Aren’t Attracting Buyers
    For example, Facebook organic reach declined by 52% in 2016 for publishers’ Pages. The best part? By constantly growing their connections, demonstrating expertise in their niche, and speaking about your product and services, your employees build rapport with potential buyers. In turn, your employees help future customers along their buying journey, whatever stage they may be at. Best Practices FeaturedTraditionally, purchasing power rested with the seller.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, NOVEMBER 22, 2017
    [Best, Custom Publishing] The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity
    If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Complicating the issue is that content marketing success requires ideas and insights from experts from dozens of other fields, including: creativity, design, HTML, productivity, project management, writing, and dozens more.
  • MEASURE UP MARKETING  |  TUESDAY, NOVEMBER 21, 2017
    [Best, Custom Publishing] When Is It Time to Embark on Repositioning?
    In 1969, Jack Trout introduced the idea of market positioning in a paper published by Industrial Marketing Magazine. The basic premise of a positioning strategy is that meanings, associations, and words resonate with customers. Armed with data from customer research, you can understand how to best connect your company and product with your customers and build a strategy that helps customers make the connection between what they value and the promise you deliver.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 21, 2017
    [Best, Custom Publishing] 7 Tips for Making Your Website Content Interactive
    And, of course, it’s important to remember that the number one reason that customers don’t engage is irrelevant content. Publishing a ranking that highlights top commenters and ranks users with high rewards is an effective way for getting users to interact with your site on a regular basis. WP Pro Quiz is one of the most popular quiz plugins, with a simple style that boasts lots of customization options.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, NOVEMBER 21, 2017
    [Best, Custom Publishing] 17+ Guest Blogging Rules All Blog Managers Wish You Knew
    How frequently does it publish blog posts? TIP: An easy way to review what’s been published on a particular topic is to click on the category or other tags to see all the posts on that subject. While experimentation can be smart for your own blog, it’s best to be a guest who wants to fit into the existing. For example, if the blog has never published an infographic , think twice about submitting a standalone infographic as a guest blog post (or, at least ask before you do).
  • HEINZ MARKETING  |  MONDAY, NOVEMBER 20, 2017
    [Best, Custom Publishing] Sales Pipeline Radio, Episode 93: Q&A with Scott Salkin
    It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ll publish similar highlights here for upcoming episodes. Where do you see the best companies investing and positioning to create a more effective channel? We, every week, are featuring some of the best and brightest minds in B2B sales and marketing and today is no different. By Matt Heinz, President of Heinz Marketing.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, NOVEMBER 20, 2017
    [Best, Custom Publishing] Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try
    Amazon recommends products based on your buying history. That could be Latin for best get ready. It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. In short, take the initiative to look for ways machines can help marketers do what machines do best, and keep doing the things that humans do best. Production. Production. “Same house, right?”
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, NOVEMBER 19, 2017
    [Best, Custom Publishing] 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros
    No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Experienced content marketers – If you’re a seasoned professional who wants to refine and grow your skills , you’ll find great information around best practices. Retain customers after they leave your site by staying in constant communication. Publishing and distributing. Productivit
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, NOVEMBER 16, 2017
    [Best, Custom Publishing] Pulling Case Studies Out of Customers
    One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. That hurts their marketing efforts, because a recommendation from a trusted peer – which is what a case study is – is one of the most credible forms of content you can publish. There are many reasons customers don’t want to help you create a case study.
  • HUBSPOT  |  THURSDAY, NOVEMBER 16, 2017
    [Best, Custom Publishing] How to Create a Professional Promo Video on a Shoestring Budget
    There are millions upon millions of blog posts published every single day. They don’t want to read a long-form sales page to know how the product will improve their lives. The best bet is to keep your video content within the 1-2 minute mark if you want to maximize your impact. They keep it short and sweet by explaining how users can benefit from their product. Show how easy it is to use your product. Show what your product does and what benefits it provides.
  • LEADFEEDER  |  WEDNESDAY, NOVEMBER 15, 2017
    [Best, Custom Publishing] 4 Cold Sales Email Templates That Drive Leads (And Why They Worked)
    We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. 3: They have a clear value proposition The product or service offered in the email is extremely intuitive and simple for the recipient to understand. As Alessandro puts it, “We made this email really personal, scraping information such as: Instagram username, number of followers and a random picture published on the user account.”
  • TELEVERDE  |  WEDNESDAY, NOVEMBER 15, 2017
    [Best, Custom Publishing] Andy Crestodina in the Spotlight
    With his team at Orbit Media , he’s put out some of the best digital marketing advice around via hundreds of practical articles , as well as the illustrated book he authored, Content Chemistry. source: How to Write Testimonials (Plus 10 Customer Testimonial Examples). ” Best marketing advancement of the past 10 years? The basic productivity tools have made a big difference for a lot of us. The best things in life don’t show up in any report.
  • TELEVERDE  |  WEDNESDAY, NOVEMBER 15, 2017
    [Best, Custom Publishing] Andy Crestodina in the Spotlight
    With his team at Orbit Media , he’s put out some of the best digital marketing advice around via hundreds of practical articles , as well as the illustrated book he authored, Content Chemistry. source: How to Write Testimonials (Plus 10 Customer Testimonial Examples). ” Best marketing advancement of the past 10 years? The basic productivity tools have made a big difference for a lot of us. The best things in life don’t show up in any report.
  • TERMINUS  |  TUESDAY, NOVEMBER 14, 2017
    [Best, Custom Publishing] 5 Essentials for Creating Effective Partnerships [Video]
    Editor’s Note: This post was written by Tim Kopp , a General Partner with Hyde Park Venture Partners, and was originally published on his website, CMOVC. Because partnerships are extremely cross-functional – bridging product, marketing, sales, and customer success – senior leadership is a requirement. First, every successful partnership should be built with your customer in mind. Drive your product innovation by focusing on the customer’s need.
  • PUREB2B  |  MONDAY, NOVEMBER 13, 2017
    [Best, Custom Publishing] What Channels are You Using for B2B Lead Generation?
    It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. Here are the top B2B lead generation channels and what these channels can best be used for: #1 Email Marketing. Once you start building a reputation on search engines, more prospects will be able to find you when they’re looking for products and services related to your offering.
  • HEINZ MARKETING  |  MONDAY, NOVEMBER 13, 2017
    [Best, Custom Publishing] Sales Pipeline Radio, Episode 92: Q&A with Jeremy Korst
    It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ll publish similar highlights here for upcoming episodes. It takes a dedicated team of strategic and creative experts who have a strong sense of customer empathy. Each week we are featuring some of the best and brightest minds in B2B sales and marketing. Then I ended up in product management, and then general management.
  • CONTENTLY  |  FRIDAY, NOVEMBER 10, 2017
    [Best, Custom Publishing] Why Understanding Pain Is the Key to Customer-Centric Marketing
    For a brand to truly provide a helpful solution, customers must have a pain point for you to address. Your goal, as a customer-obsessed marketer, should be not only to fix the pain point but to provide an antidote for the pain itself. In this column, I’m going to go explore how to use those questions in a way that helps both you and your customers. If you’re reading articles like this, you’ve probably done some research to better understand your customer.
  • HUBSPOT  |  FRIDAY, NOVEMBER 10, 2017
    [Best, Custom Publishing] 5 Departments of Your Company That Need a Content Strategy
    Audience nurture: No matter what stage of the buyer’s journey a lead or customer of ours has reached, we use content to educate him — whether he sees that content via social media, receives it in his email inbox, or gets it from a salesperson. You probably already create sales-specific content, whether it’s in the form of product or service one-pagers, comparison sheets, proposals, or some other type of sales collateral.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, NOVEMBER 9, 2017
    [Best, Custom Publishing] Preserving Brand Equity in a Corporate Turnaround
    A brand is the promise a company makes to its customers. Brands help customers understand what a company knows, what it stands for, what it will deliver and why they should trust it. For the sake of this discussion, brand equity is best defined as the sum total of market perceptions, customer loyalty and employee engagement. Communication with business partners may best be managed through personal phone calls from their company contact.
  • SNAPAPP  |  THURSDAY, NOVEMBER 9, 2017
    [Best, Custom Publishing] 10 Powerful Ways to Transform Your Blog Content With Polls & Quizzes
    million blog posts published per day. They got more than 300 responses, and then turned that data into an ebook and webinar on the state of customer experience. . Even though the initial questions weren’t product related, it got visitors clicking and invested in the experience. . Then, with the data collected through these quizzes, they can send more relevant follow-up emails, deliver better product suggestions, and more. .
  • TERMINUS  |  WEDNESDAY, NOVEMBER 8, 2017
    [Best, Custom Publishing] Why Conversational ABM Is the One Piece You Need to Add for 2018
    Your account-based marketing (ABM) prospects aren’t researching and buying products the way they used to. It’s fast, it’s simple, and it’s tailored to the needs of the customer (not the company). But to force your ABM prospects — your company’s best leads — to wait for follow-up calls or emails when they’re already live on your site and ready to talk … that’s a huge wasted opportunity. We published the results in our 2017 State of Conversational Marketing report.).
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 8, 2017
    [Best, Custom Publishing] How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need
    I’ll admit it: For many marketers, the motivation behind these exchanges used to be, “So I can sell my product.” Think back to the time when on-site live chat first became available to customers. is that, while it's far from obsolete, reaching customers and prospects goes beyond chat -- largely because options and preferences have expanded and evolved. As marketers, the nature of our communication with the potential customer should vary at each stage.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, NOVEMBER 7, 2017
    [Best, Custom Publishing] A Quick-Start Guide to Paid Content Promotion
    To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and customers who purchase its products. Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its products and services, and providing a clear pathway to make a purchase. No brand can exist in a vacuum.
  • TOMORROW PEOPLE  |  TUESDAY, NOVEMBER 7, 2017
    [Best, Custom Publishing] 10 tech trends that'll shake up your content marketing strategy in 2018
    So in 2018 and beyond, these are some of the key skills content teams will need to have: Video production and editing. Audio editing and production. Those in the know are now talking about converged media — an approach that combines the best of each traditional category. Particularly in the ecommerce sector, brands and companies are increasingly exploring the opportunities that this new form of interactive content brings, to immerse customers in the brand experience.
  • SCRIBBLELIVE  |  MONDAY, NOVEMBER 6, 2017
    [Best, Custom Publishing] Ready for Black Friday 2017? Here’s a 13-Step Checklist
    recommended using Google Keyword Planner to find popular holiday keywords including “Black Friday + your products” and to also include modifiers like “best” or “cheapest” and then optimizing your target pages for those terms. “ Gabriel Shaoolian, founder of digital agency Blue Fountain Media, agreed brands should cater to specific days by including keywords like “Black Friday” or “Cyber Monday” to help consumers easily find your promotions and products.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, NOVEMBER 6, 2017
    [Best, Custom Publishing] 5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs
    For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building. By contrast, publishing new data and research is a great way to build a robust link profile. What follows are the five types of content these experts say are best at growing their own links. Offer to let them post your infographic and write a short accompanying guest post for them to publish. Publish a white paper.
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, NOVEMBER 5, 2017
    [Best, Custom Publishing] 4 Ways to Shift Your Thinking to Truly Focus on Your Audience
    Instead of targeting your audience, shift your thinking to who, specifically, you can best help. Think about people you can best help, advises @MicheleLinn. While you have many use cases for your product or service, that thinking isn’t helpful. If you’re going to focus on anything, it should be figuring out who your best prospects are, says @dougkessler. If your product or service caters to many audiences, then it’s your job to cater your content to them.
  • SNAPAPP  |  THURSDAY, NOVEMBER 2, 2017
    [Best, Custom Publishing] How to Get More Targeted Leads (a B2B Playbook)
    From improving customer loyalty to lead nurturing, brand awareness, and engagement. In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . How your product/service solves their biggest problems. . Typically it depends on the complexity of the product or service you are trying to sell, as well as the number of people involved in the decision-making process: . .
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 2, 2017
    [Best, Custom Publishing] 5 Ways B2B Organizations Can Leverage User-Generated Content
    User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Reshare the best posts or create a blog post with embedded URLs of the most useful or interesting content. and editing the content, but many times, the expert will consent to giving their advice, which makes it easy to edit and publish as original content.
  • NUDGE.AI  |  MONDAY, OCTOBER 30, 2017
    [Best, Custom Publishing] How An Enterprise Sales Leader Builds Relationships to Close Global Business
    Throughout the article, we’ve pulled out these key insights for you: Step-by-step process for discovering your target customers. Tips for selling a “First of its Kind” product. Why customer feedback is critical to enterprise sales. Why you need to map out your target customer’s org chart. It’s remarkable how many people across the economy depend on the products of the agriculture industry for their day-to-day business.
  • SHARPSPRING  |  MONDAY, OCTOBER 30, 2017
    [Best, Custom Publishing] Top Tips for Automating Your Content Marketing
    The blog is the hub of your content marketing strategy because it’s where consumers come to learn about your product or service. You create content that educates consumers, differentiates your products, and helps readers envision your product in their home. Delivering custom pre-made emails to your audience’s inbox with a link to each published post is sure to improve readership. 3 Use Custom Forms to Grow Your Email List.
  • BIZNOLOGY  |  MONDAY, OCTOBER 30, 2017
    [Best, Custom Publishing] Lead exponential growth: everyone achieves above their full potential
    Exponential growth publishing can embed the best choices inside our digital activities. Publishing and media can become the heart of how everyone succeeds instantly online: Search: eliminate the inconvenient extra step of uncertain searches. Commerce: eliminate the need for a separate journey to another place to figure out the best product and buy it, which is a time-consuming interruption. Active knowledge: how can everyone be the best in the world?
  • VIDYARD  |  WEDNESDAY, OCTOBER 25, 2017
    [Best, Custom Publishing] 2 Ways to Supercharge Your Support with Video
    According to your customers, support just got personal. Where can support executives turn for help shouldering the growing weight of modern customer expectations? To really understand the video difference, take the example of helping a customer make a software account change. Traditionally, your support agents had only three options: Talk customers through step-by-step, constantly checking-in and backtracking. With video, however, you get the best of all worlds.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, OCTOBER 25, 2017
    [Best, Custom Publishing] Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time
    With more than 79% of American internet users on Facebook, the platform holds the keys to your potential customers’ hearts. With more than 79% US internet users, @Facebook holds the keys to potential customers’ hearts. You learn them once and keep applying the same best practices across all your Facebook ad campaigns. Know your customers. Install a @Facebook pixel on your website & target audience through custom audience feature.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, OCTOBER 24, 2017
    [Best, Custom Publishing] 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment
    Can be simple affairs (like brief customer testimonials or product demos) or produced as slick, show-stopping efforts that launch your business into new spheres of influence. You have to be honest and see how visual the subject will be, and if motion is the best way to get the story out there. Middle of funnel: Explainer videos – They can make the perfect pitch every time – literally explaining (not just showing) how your product or service solves the problem.
  • KEO MARKETING  |  MONDAY, OCTOBER 23, 2017
    [Best, Custom Publishing] 10 Content Marketing Trends for 2017
    By keeping pace with trends, you can fine-tune your content marketing program to deliver the best results. Many marketers revolve their programs around their products and services. For the best results, you must build relationships with these influencers, design specific campaigns with them, and then measure your results against your goals. Also, Facebook and other social platforms are moving toward becoming publishing outlets.
  • STRATEGIC-IC  |  MONDAY, OCTOBER 23, 2017
    [Best, Custom Publishing] The Benefits of Growth Driven Design For Your Website
    Building on your strategy, the Launch Pad phase is designed to put a site in place that looks and performs better than what you currently have in place - but that isn’t the final product. Transfer: Share the result and what you’ve learned about your audience and customers with everyone within your company (marketing, sales, services etc). An original version of this post was first published on Trialta. What are the benefits of a Growth Driven approach to web design?
  • PUREB2B  |  MONDAY, OCTOBER 23, 2017
    [Best, Custom Publishing] What’s the Deal with Lead Magnets?
    Maybe they’re doing some product research. Maybe they’re just interested in an educational infographic you published. The simple act of browsing your site is a promising indication that sooner or later, they might become a customer. Gating your content might lead to a reduction in traffic and page views, but you can pretty much guarantee that the users who do end up viewing your content will be better in terms of quality and relevance to your product offering.
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, OCTOBER 22, 2017
    [Best, Custom Publishing] 9 Stats That Will Make You Want to Invest in Content Marketing
    Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response. Outbound marketing consists mainly of promotional messages that try to tell consumers how great a brand, product, or service is. Turns out, people today generally don’t respond to this type of product-pushing. The best way to go about it, the way that people overwhelmingly prefer ? Publishing 16+ blog posts a month brings 3.5x
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, OCTOBER 20, 2017
    [Best, Custom Publishing] 12 Types of Awesome Visual Content You Can Use in Your Blog Posts
    That is how Neil Patel publishes his infographics on QuickSprout. It also published the gifographic in a more in-depth article on the blog. Consider this example from Yotpo, a customer-focused marketing software company. It incorporated multiple visuals, including a SlideShare presentation, in an article about how to get more customer reviews. The best thing is that users can download it as a PDF for future reference. .
  • BIZNOLOGY  |  MONDAY, OCTOBER 16, 2017
    [Best, Custom Publishing] Families of devices multiply publisher’s powers to control the world
    Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Publishers have lost advertising revenues, content displays, and leadership. But what if they use exponential growth publishing to flip control, put people at the top, and give them the power to run a digital Earth as if it were one device—by using their devices in a new way, as a “family of devices.”. Lesson for leaders.
  • CONTENT MARKETING INSTITUTE  |  SATURDAY, OCTOBER 14, 2017
    [Best, Custom Publishing] This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?
    In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 13:25 ): Google tells publishers, “We come in peace.” After achieving initial success, TPG then started expanding into other content programs that could educate banks on how to better communicate the value that they offer to their customers.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 12, 2017
    [Best, Custom Publishing] Influencers: the key to content marketing
    A typical question from the forum probed how to identify these influencers and help them market your products for you. In B2C marketing, this is done by hiring popular people to subtly endorse your product, primarily in social media. What B2B buyers need is authentic voices from within the company, primarily from product managers and development leads. How do you give product managers the incentives to stretch beyond their “day jobs?”
  • MODERN MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Best, Custom Publishing] 11 Marketing Books Every CMO Should Read
    Hug Your Haters by Jay Baer One of Business Magazine’s top three business books of 2016, “Hug Your Haters” is a hilarious and relevant twist on the traditional customer service book. While 80 percent of companies claim they provide superior customer service, only an alarming 8 percent of their customers agree. They Ask You Answer by Marcus Sheridan After the housing crisis in 2008, Marcus Sheridan’s pool company struggled to bring in customers.
  • SNAPAPP  |  TUESDAY, OCTOBER 10, 2017
    [Best, Custom Publishing] From a Marketing Expert: The Millennial Impact on B2B Buying Committees Is Real
    SnapApp recently published a study on generational differences that drive B2B buying decisions. In the SnappApp study, social media, at more than 33%, represented, far and away, the most popular form of B2B product research by millennials. The best way to do so is through usability testing, among millennials, of that interactive content. Go one step further, and treat your interactive content like a product.
  • SCRIBBLELIVE  |  MONDAY, OCTOBER 9, 2017
    [Best, Custom Publishing] How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube
    Some of the SEO basics remain despite the platform, like finding the best keywords and creating good content to establish relevance. What’s more, Laura Simis of inbound marketing and website design agency Coalmarch Productions, said most of her firm’s clients are small businesses and she has found non-traditional search engines sometimes provide an opportunity to gain an edge over competitors. Many consumers come to Amazon first when they are looking for products online.
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