Marketing Insider Group

JANUARY 28, 2015

We condensed them into these 17 questions on how to build an effective content marketing strategy and worked across our team to come up with our best answers based on our experience with over 200 brands from around the world. It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Content Marketing Institute

FEBRUARY 5, 2019

In fact, with the technique’s influence growing over the years, we may have reached the point where branded content is the best vehicle marketers have for bridging the gap between initial awareness and ongoing affinity. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Contently

MARCH 21, 2017

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers. JLL tailors its content to meet the needs of busy, bombarded customers.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

RebelMouse

FEBRUARY 28, 2019

RebelMouse provides media clients with product options that are intended to give as much revenue depth as possible while also providing deep value to advertisers. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

RebelMouse provides media clients with product options that are intended to give as much revenue depth as possible while also providing deep value to advertisers. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

The Point

JUNE 1, 2010

Or are games best suited for the consumer domain? MT: We build games for both B2C and B2B companies, as well as publishers. Customer loyalty? MT: We’ve built games for clients to drive awareness of a new product, highlight a new brand attribute, and drive action through offers like sweepstakes or coupons. Brand awareness?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Contently

APRIL 28, 2016

Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels. JLL tailors its content to meet the needs of busy, bombarded customers. It’s a strategy that is constantly evolving,” Little said.

Class 60

Class Paid Search Agency Companies Allocation 60

Hubspot

MAY 1, 2017

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. Creepy -- or great marketing? 1) Target. The Takeaway.

Personalization 100

Personalization Brand Identity Branding Planning 100

Online Marketing Institute

DECEMBER 5, 2011

Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. Content curation can make you tremendously more productive as you interact on the web.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. When you categorize your content this way, your key audiences won’t have to dig to find the best, most relevant content for them. Developing a Content Hub.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Hubspot

JULY 7, 2020

For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day. To explore the accompanying dataset on your own, you can find our interactive microsite here. Customer-Initiated Chat.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Adobe Experience Cloud Blog

JUNE 16, 2010

Jim and his company have been helping B2B selling customers create and deliver content, especially multimedia content, for over fifteen years. Content is a key success factor, as well as a real challenge, for our customers. Content shelf life was essentially the life of the product. What is the point production process?

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Email marketing (outbound, lead nurturing, customer communications). Image credit: Andrea Piacquadio from Pexels. Shared (social) media.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

chiefmartech

DECEMBER 19, 2016

But the explosion of client interfaces is also disrupting marketing in a more direct way — increasing the number and variety of different kinds of digital touchpoints we need to build for our marketing, products, and services. A microsite. 3D printing for digitally delivering physical items to prospects/customers.

CMS Development 40

CMS Development Work Management Marketing Management Planning 40

Content Standard

DECEMBER 11, 2015

A typical B2C brand uses the Web to drive sales, spending most of its time optimizing the online shopping experience, setting up paid programs to drive prospects to product pages, and then A/B testing those pages to maximize conversion rates. The organization recognized a shift in how its customers behaved online. Overstock.com.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

A typical B2C brand uses the Web to drive sales, spending most of its time optimizing the online shopping experience, setting up paid programs to drive prospects to product pages, and then A/B testing those pages to maximize conversion rates. The organization recognized a shift in how its customers behaved online. Overstock.com.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Industrial Marketing Today

JULY 14, 2010

Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. In my opinion, the best way forward is to create some original content and mix in a healthy dose of content curation using the best of human skills and automation techniques.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Buffer

JUNE 14, 2022

We wanted to build a new feature to allow our customers to create beautiful micro sites easily. 😛 Fast-forward seven months, and there are now thousands of different combinations to customize your page to express yourself and your brand. We believe this is why many of our longer-term customers haven’t built a page.

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. why you the best at it. Particularly by prospective customers.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Valasys

DECEMBER 20, 2019

The B2B world is transcending publishing the envelope for all it can be. The marketers are increasingly operating from a place to improve the customer experience in an experience-driven economy & most of them aim to improve the traditional ways of customer experience management. HubSpot commercial called “What is HubSpot?”.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Sprout Social

NOVEMBER 30, 2020

It’s possible for a smaller retail business to offer international shipping or market to specific territories without specifically creating microsites for those regions. Specifically, those who don’t have to worry about physical products. Understand your audience’s culture and customs.

Work Management 100

Work Management Marketing Management Paid Search Agency Cross-Selling 100

KoMarketing Associates

SEPTEMBER 18, 2018

At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. For this reason, it’s important for us to understand the best ways to reach their key audiences and on what channels and platforms to do so. Microsites. Whitepapers. Case Studies. Social Media.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Contently

JUNE 20, 2017

Customer success. On AdWords, for example, customers can find a “ Setup and Basics ” page. Additionally, Google sends out customer emails with short video tutorials on updated features and emerging best practices. Best Made’s website is like Glossier for the rugged hipster. Human resources.

Paid Search Agency 150

Paid Search Agency Enterprise Management Work Management Companies 150

Hubspot

MARCH 18, 2018

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. 10 Exceptional B2B Content Marketing Examples.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

ClearVoice

NOVEMBER 22, 2021

It can improve consumer trust by serving up solutions to your customer’s pain points. . It can help foster lasting relationships with your customers. When content will be published and shared. Here are a few examples of content goals : “In [YEAR], improve product recognition by [PERCENTAGE].”

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Zoominfo

SEPTEMBER 23, 2018

Unlike written or video content, your customers can listen while they drive, work, and perform other tasks. As podcasting became more mainstream, the process of recording and publishing podcasts became increasingly streamlined. Determine how often you will publish and when you’ll release new episodes.

B2B 176

B2B RSS Microsite Skype 176

Hubspot

JUNE 12, 2017

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We're passionate about our product -- and that means our audience can be, too. Think about the problems that your product or service already aims to solve for customers. Then, keep it human.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Content Standard

JANUARY 25, 2017

Sure, when a marketer oversees the completion of a successful digital campaign that uses multiple channels to promote a product or service, it’s easy for him to chalk up the campaign as another win. M&G: Microsite vs. Media Site. The microsite is somewhat of an antiquated content strategy.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Microsite 40

Convince & Convert

JULY 29, 2015

Interactive content is any user experience (commonly a web-based tool or microsite ) that has an interactive element and allows the user to participate in the content and find out some useful answers or results. The best examples of interactive content marketing solve problems first and are content marketing campaigns second.

Interactive Marketing 165

Interactive Marketing Content Marketing Microsite Paid Search Agency 165

Content4Demand

JANUARY 20, 2021

Consider the best places to reuse your case studies, and set yourself up for ongoing success with a streamlined process you can rely on in the future. Content details can be pulled for social channels, infographics, SEO/discovery and on microsites. Repurposing Case Studies. Check out how we’ve incorporated case studies on our website.

Case Studies 68

Case Studies Case Study Studies Microsite 68

Optinmonster

DECEMBER 23, 2020

In this article, we’ll talk you through our SeedProd review and help you decide if it’s the best WordPress landing page builder for your business. You can customize any page element by pointing and clicking and see the changes in real-time. SeedProd Review: Why It’s the Best WordPress Landing Page Builder. Custom 404 pages.

Landing Pages 78

Landing Pages Domain Work Management Template 78

Conductor

MARCH 26, 2020

Marketers are re-evaluating their marketing tech stacks to increase productivity and lower costs as the possibility that marketing budgets are being drawn down increases every day. Conductor, for tracking online visibility, market share, and customer voice. Yext, to help you answer customer questions in real-time on your site.

Marketing Analytics Tools 64

Marketing Analytics Tools Budget Programs Work Management Marketing Management 64

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. The same holds true for existing customers.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. In the old model, no built-in mechanism exists to guide production of the right kind of content for a given goal. Some answers include: Get more conversions on a product page. Old model of video marketing.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Vidyard

JULY 18, 2017

This post was originally published on Upshot. They don’t read your blog, click on your ads, or buy your products or services. This was the “get a badge and move into ACME CORP headquarters and sell to that one customer for the rest of your life” era. Businesses don’t care about your content.

B2B Thought Leadership 65

B2B Thought Leadership Marketing Automation Services Business Account Based Marketing 65

Webbiquity

SEPTEMBER 19, 2012

So what are the best tactics for marketing and advertising on Facebook? How can marketers best utilize social plugins for the platform? Find the answers to these questions and many others here in more than 20 of the best Facebook guides, tactics, observations, tools, stats and rants of 2012 thus far.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

chiefmartech

FEBRUARY 19, 2018

They work in, or closely with, marketing teams to leverage technology to improve marketing performance and deliver remarkable customer experiences. IN SHORT: Marketers take advantage of all this martech innovation to create powerful, best-of-breed marketing tech stacks. They bridge the worlds of marketing and IT.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68