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MarTech’s CRM experts to follow

Martech

Martech is marketing and CRM is arguably the original martech. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. By following the best in the business. So here, in alphabetical order, are MarTech’s CRM experts to follow. It changed everything.

CRM 88
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7 Ways Your CRM Can Be Your Best Customer Retention Tool

SmartBug Media

Here’s a mind-boggling statistic : 76 percent of companies agree that customer lifetime value is an important metric, but only 42 percent of companies can accurately measure the lifetime value of their customers. As marketers, we know there is an inherent value to retaining customers. It’s All in the Data. Personalization.

CRM 92
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Report: Most Marketers Only ‘Somewhat Satisfied’ with Existing CRM Solutions

KoMarketing Associates

Many marketers utilize a customer relationship management (CRM) platform to provide an optimal experience to their target audience. However, new research suggests that the majority are not satisfied with the CRM solution they are currently using. Refining the Customer Experience with Marketing Data.

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3 Ways to Secure Your CRM and Avoid Security Risks

Zoominfo

Hackers can steal personal information about your employees, customers, and vendors. If you’re looking to be more proactive and less reactive, start with an inspection of your Customer Relationship Management System (CRM). How to Prevent a CRM Data Breach . Ensure CRM Administrators Follow Best Security Practices.

CRM 253
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Four Best Practices for Customer Retention

Webbiquity

Customers are the reason your company either fails or thrives. According to Bain & Company , it costs a business seven times more to obtain a new customer than it does to retain an existing one. By retaining your customers, you also build your revenue base faster and more effectively. Focus on Customer Experience.

Practices 255
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Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Prompt What are the top five metrics to track with a customer journey orchestration tool? Tracking conversion rates at different stages of the customer journey can help identify areas of improvement and optimize the customer experience.

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5 Ways to Improve CRM Adoption

InsightSquared

In this case, step one for implementing a new CRM is to ensure your company has defined its own processes. What happens when an opportunity is won and handed off to customer success? And, once you’ve defined how things should work in your company, make sure you hire the right person (or people) to manage and customize your CRM.

CRM 239