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How to find and win your first 10 B2B customers

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.

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How to use QR codes to leverage CTV and cross-channel campaigns

Martech

They google an actor or athlete that they see, or they’re checking what’s trending on social while keeping one eye on the bigger screen. Larson added, “Testing different calls to actions, colors, and creatives can paint an overall picture of what is performing best.”. Get the daily newsletter digital marketers rely on.

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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Since 2007, January 28 is celebrated as Data Privacy Day (also known as Data Protection Day in Europe) to cultivate awareness about safeguarding data and introducing data protection best practices. Create a privacy-experience : Data protection regulations and agreed-upon best practice can help you get closer to your consumers.

Privacy 99
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Video Intelligence Trends 2020 & 2019 Year in Review

Martech Advisor

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. Enhanced Object Detection via Google’s video intelligence tools has substantial new features, including celebrity detection and object tracking (source here).

Trends 53
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Email Open Rates Best Practices

SendX

According to HubSpot, Tuesday is the best day to send sales emails, followed by Monday and Wednesday, while the best time to send an email is between 8am and 10am, and 3pm and 4pm. These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance.

Open Rate 263
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How to validate your B2B startup idea

Lenny's Newsletter

Outbound sales is consistently the best signal for validating your idea (versus friends using your product, incubator batch-mates, or investor leads). For most of them, it was either Auth0, Google Firebase, AWS Cognito, or in-house. Art by Natalie Harney. Forty percent (nearly half!) total crap?

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO David Hsu, the founder of Retool , found himself building the same product over and over at each company he worked at: “Perhaps a little-known fact is that I had actually started a couple of other companies and products before Retool. Art by Natalie Harney.