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Earned-media micro-influencer marketing master class

Biznology

To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at Georgetown University School of Continuing Studies , XCPD-732. Shashi’s class is as amazing and as popular as he is. Engage : how best to connect?

Class 58

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Google. Social Media U: Take a Class in Social Media. Thats why many of todays colleges and universities are now offering "social media" classes as an option for their students. Alternately, you can just subscribe to a "best of" RSS feed here. google.

Class 77

How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now.

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Why Your Presentations Are Putting People to Sleep

Hubspot

We use presentations every single day to tell stories, pitch ideas, share data, and even connect with our audience. But, there’s a small problem: 32% of people have fallen asleep during a PowerPoint presentation. Steve Jobs was known for being a presentation master.

Confessions of a Google Spammer

Hubspot

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. Google Made Us Do It.

Google Hummingbird Search Algorithm: Challenge Accepted

Writtent

Have you heard about Google’s 15 th birthday present to itself? The name is a dramatic departure from the P-theme of their prior Panda and Penguin updates, but the company’s search chief Amit Singhal reports that Google Hummingbird is the biggest rewrite since 2001.

Where to Learn Excel: The 10 Best Resources on the Internet

Hubspot

But when I asked a handful of my most Excel-savvy colleagues where they picked up their Excel knowledge, they all told me things like, "I mostly learned from colleagues and friends" or "When I have a specific question, I ask someone or search on Google.".

Does creating content make you dumb?

grow - Practical Marketing Solutions

I occasionally create videos, Slideshare presentations, and webinars. I am constantly updating material for college classes and speeches. That is huge — the time equivalent of attending three college classes.

You’re doing a terrible job with search and social

Biznology

The initial conversation generally almost always reveals that the client feels victimized by Google. One of my best friends owns a law firm that is known globally for it’s amazing digital presence. This is a lot of money: a world class writer/editor is just one cost.

Five of the All-Time Biggest Blogging Questions Answered

grow - Practical Marketing Solutions

In the old days, you could probably crank that out 10 minutes before class, right? Don’t forget to leverage existing content like videos, presentations and speeches. Look at your Google Analytics for the keywords people are using to find your blog.

20 blog posts that made a difference — and why

grow - Practical Marketing Solutions

” That’s why it is difficult picking out the best blog posts of the year on {grow}. The One Core Secret to Social Media Success — This post introduces the idea of “rich content” for the first time, a concept I use a lot in my speeches and classes.

Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

The more I have thought about this and studied it, the more I think it is right and I am starting to build this idea into some of my classes. Over 600 blog posts have linked back to this one blog post with commentary on the ideas I presented. Everybody wants their content to go viral.

Build 100

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles.

Build your brand (for free)

Biznology

Hold a Class (for free). And, I can do presentations on anything I like, really — well, anything I am known for doing professionally. I refresh, customize, rebrand, and reskin them depending on for whom and to whom I am presenting.

Build 84

The Medium.com is the message

Biznology

What I want and need are eyeballs on my work — as many as possible, especially amongst the influencer class. Share your old content via Twitter, Facebook, Google+, and maybe Pinterest? I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM.

Fill in your entire social media timeline backlog

Biznology

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo!

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles.

7 Things You Need to Know About Optimizing for Mobile in 2016

Act-On

If you’re like much of the US population, you’re likely to be reading this post on a mobile device, whether you found it through a Google search or it came to you in your email. Google’s latest announcement about mobile search and what it means to you.

New Communication Tech and Work Literacy Presentation

Buzz Marketing for Technology

Post: New Communication Tech and Work Literacy Presentation. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. This was a presentation to instructional design researchers advocating for more research and coordination in developing skills for the 21st century at all levels of schooling. New Communication Tech and Work Literacy Presentation. Slide 7: Skills for 21st Century: ACOM 378 Class ï?®

because you can't beat free marketing training

The Effective Marketer

Here I talk about the final 5 classes. If you haven’t done already, check out the review of the first 5 presentations. If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website.

12 Brilliant Ways To Save Time on Social Media

Act-On

Here are the best techniques we found to spend less time on social media work while still getting stellar results: 1) Get yourself some social media automation software. This doesn’t have to mean you enroll in night classes. Tell someone you liked their presentation/ blog post/ webinar.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Discover the answers to these questions and many more here in more than 30 of the best content marketing articles and blog posts of the past year. Corporate Content Marketing for Best in Class Results by Creative Marketing Channel.

Tips 149

KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

KM Edge: Where the best in Knowledge Management come together. APQC knowledge management km best practices. One article that has generated particular attention is Nicholas Carrs "Is Google Making Us Stupid?" World class gatherings of people in the flesh are huge opportunities rewarded by the human energy that accompanies the electric exchange of knowledge in real space. best practices. presentations. KMEdge.

11 Helpful Resources for Improving Your Business Skills

Hubspot

Here are 11 of the best resources out there to help you become more business-savvy. The research and writing and editing required to publish a book -- especially a best-seller -- is far more impressive than what goes in to an article or podcast. 5) Improv Classes.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI.

23 Outstanding Social PR Guides

Webbiquity

What are the best practices for social PR? Yet, many consider freelance journalists as second-class citizens when they deserve the same treatment as staff writers. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Are they on Google+?

PR 138

7 Things You Can Learn from Influencers at Marketing Nation Summit

Modern B2B Marketing

In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success.

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies

Act-On

Provide resources: In a world where everything is a Google away, it might seem like providing simple tools like loan calculators is a waste of time. Over the course of a year, you could confront everything from executive scandal to an embarrassing product failure to a class-action lawsuit.

What to expect when you’re expecting #MarTech next month

chiefmartech

This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. So how will this be the biggest and the best MarTech yet? This is a master class that you won’t want to miss. to achieve the best outcomes.

CPM 40

Recovering from my complete content marketing failure

grow - Practical Marketing Solutions

Despite following what I thought were all the best practices, my last year in the content marketing trenches has been a complete fiasco. created a cool presentation and published it on Slideshare. by Giuseppe Fratoni, {grow} Community Member. I am a content marketing failure.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Waiting for class. Engage: how best to connect? Outreach: how best to pitch? Google Search is the best tool to get a feel. When it comes down to it, Google does an amazing job of giving you a 30,000-foot view of the blogosphere. Always start with Google.

The challenge of authenticity

Biznology

This means learning their information needs and using that data as the basis of what content you should write and how you present it. The most successful writers through history were the best at telling the story as clearly and simply as possible, and otherwise getting out of the way.

10 Customer Experiences You Need To Deliver Today

B2B Marketing Insider

Customer expectations of experience are set and improved by the best in class in an industry – Google, IKEA, Subway and many others. sources of information to make a purchase decision (Source: Google). The customer experience is your next competitive battleground.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Ogilvy is known by many as the “father of [modern] advertising,” and the strategies and thoughts he presents in this book can easily cross over to B2B content marketing.

4 Ways to Invest in Your Marketing Career

Modern B2B Marketing

Take a Class. Taking a class doesn’t have to take a huge investment of time – try one of the many high-quality courses you can take online from places like Coursera or Udemy. Want to develop your eye for layout and presentation? So what’s the best way to strengthen your network?

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent

Below is a list of the best SEO tools out there right now. Google Webmaster Tools. Google Webmaster Tools is still the best way to diagnose site health, check page indexing status, and optimize your website for Google’s search engine results. Google Analytics. .

SEO 61

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

Classes. Google+ Communities – Join some relevant Google+ Communities to get some content ideas from the discussions taking place. Perhaps you see an infographic you like and want to emulate, or new ways to present your content visually. Best regards, Bill Flitter.

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29 Free Online Design Tools for Creating Stunning Visual Content for the Web

Hubspot

Click here to download our free templates for designing visual content like infographics, social media graphics, SlideShare presentations, and more. 2) Google Fonts. If you're looking for quality typography for your next design, check out Google Fonts. The best part?

Understanding the 4 Pillars of Content Marketing

Vidyard

It’s in the B2B marketer’s best interest to create a number of different content formats (blog posts, video, infographics, etc.) You could have the greatest content in the world, but it won’t achieve its optimal performance if it’s not living in a world-class experience.

8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now

Hubspot

But design principles have evolved, and the best-in-class websites of 2015 are built with minimalism, flat design, and rich, playful interfaces, all in an attempt to give a better user experience. A lot can happen in eight years. Think about what happened in 2007, for instance.