The 14 Best Marketing Automation Tools
JULY 12, 2016
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Here are 14 of the best marketing automation tools based on their popularity with reviewers. 7) Oracle Eloqua.
Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing
MAY 2, 2012
This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process. Our challenge for the team was to develop a set of specifications and wireframes that represented best practices and were technology platform agnostic.
How to Treat Your Customer Like Prospects
MAY 15, 2012
Other than “Don’t let Michael Scott speak to your MBA class,” the underlying message is that your customers are your best, well, customers. At Eloqua, we use a multi-channel approach, using traditional tools like customer newsletters and our online community Topliners. A customer expressing interest in a certain topic can be nurtured with information about related topics and products.
B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
B2B Lead Generation Blog
APRIL 18, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 recent exchange he had with Brian Carroll on his B2B Lead Gene.
Email Marketing Metrics You Should be Tracking
Anything Goes Marketing
SEPTEMBER 13, 2009
These emails should be sent using a marketing automation system like Eloqua. Considering that a recent Aberdeen Research report clearly demonstrated that best in class companies are finding lead nurturing successful, adding in these types of metrics should be a no-brainer.