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The 14 Best Marketing Automation Tools


Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Here are 14 of the best marketing automation tools based on their popularity with reviewers. 7) Oracle Eloqua.

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Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing


This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process. Our challenge for the team was to develop a set of specifications and wireframes that represented best practices and were technology platform agnostic.

Trending Sources

How to Treat Your Customer Like Prospects

Modern Marketing

Other than “Don’t let Michael Scott speak to your MBA class,” the underlying message is that your customers are your best, well, customers. At Eloqua, we use a multi-channel approach, using traditional tools like customer newsletters and our online community Topliners. A customer expressing interest in a certain topic can be nurtured with information about related topics and products.

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 recent exchange he had with Brian Carroll on his B2B Lead Gene.

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Define and Conquer: Tips to Improve Sales and Marketing Alignment

Modern Marketing

At its best, the relationship between sales and marketing is like a fresh romance. 1 – Define a Sales-Ready Lead. Work with your sales organization to define when a lead is ready to talk to sales. This is best done through a service level agreement, said Maya Kamoshita, Sr.