CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
ViewPoint
MARCH 6, 2012
According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies. Moreover, Best-in-Class companies report a 31.6% average year-over-year growth in corporate revenue, versus 18.7%
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