Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing
Avitage
MAY 2, 2012
We saw an opportunity to develop a best practice framework for B2B web site resource centers by examining existing resource centers from best in class companies such as Marketo, HubSpot and Eloqua; online publishers such as newspaper web sites; and other sites that manage large volumes of content (e.g. recipe sites).
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