• KAPOST  |  FRIDAY, MARCH 17, 2017
    [Best, Class] 5 Strategies to Help Teams Thrive after a Merger
    While this sounds stressful, it actually provides a tremendous opportunity for marketers to take the reigns and create a world-class customer experience. Flag your best content to repurpose. For example, are you switching from Marketo to Eloqua? A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company.
  • INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [Best, Class] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    Already available for Marketo and Oracle Eloqua , Infer’s behavior scoring uses the most advanced data mining in the industry to model every snapshot of a prospect’s behavior. All of this functionality advances a company’s account-based sales and marketing strategy by allowing teams to prioritize the best-fit accounts, tailor personalized outreach and engage at the right time. Infer’s Rapid Product Enhancements Propel Predictive Adoption and Best Practices.
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Best, Class] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Predictive Scoring helps to reveal pipeline gaps by using tens of thousands of internal and external data signals to predict which leads and accounts are the best fit for a particular product, and which of those are currently in market to buy it. Infer Inc. ,
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Best, Class] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    The ABM Cloud for Salesforce partner program is helping marketers understand the MarTech software product landscape and select best-in-class tools across functional categories to implement account-based marketing programs at scale. Joint Oracle Eloqua and Infer users leverage Infer’s fit and behavior models to gain a new lens into their leads across multiple dimensions, and laser focus on the best prospects to engage.
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Best, Class] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    The ABM Cloud for Salesforce partner program is helping marketers understand the MarTech software product landscape and select best-in-class tools across functional categories to implement account-based marketing programs at scale. Joint Oracle Eloqua and Infer users leverage Infer’s fit and behavior models to gain a new lens into their leads across multiple dimensions, and laser focus on the best prospects to engage.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Best, Class] The 14 Best Marketing Automation Tools
    These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. Here are 14 of the best marketing automation tools based on their popularity with reviewers. 7) Oracle Eloqua. Best suited (like Marketo) for large enterprises. This was the ninth post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2:
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Best, Class] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    As I mentioned in last week's post on the MarTech Conference , there appears to be an emerging class of vendors doing what might be called “journey management” – although I think I’ll rename that “journey orchestration” since (a) orchestration is a trendier term right now and (b) orchestration more accurately reflects the key notion of a system that coordinates other systems.*
  • SNAPAPP  |  TUESDAY, MARCH 15, 2016
    [Best, Class] Build Your Marketing Technology Stack at the 2016 MarTech Conference
    Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. Whether they’re transacting in retail, finance, travel, real estate, or now even healthcare, consumers see no difference in those verticals and expect the same class of experience, value, and storytelling. It’s almost St.
  • SNAPAPP  |  MONDAY, MARCH 14, 2016
    [Best, Class] Build Your Marketing Technology Stack at the 2016 MarTech Conference
    Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. Whether they’re transacting in retail, finance, travel, real estate, or now even healthcare, consumers see no difference in those verticals and expect the same class of experience, value, and storytelling. It’s almost St.
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Best, Class] 4 Marketing Automation Must-Haves For Beginners
    There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. Use the marketing automation community to learn all you can about your platform when you’re not busy keeping up with buzz words, new terminology and best practices. Last but not least, attend product webinars through the community too — these are one of the best things you could do whether you are a beginner or an expert.
  • REACHFORCE  |  WEDNESDAY, JANUARY 7, 2015
    [Best, Class] Marketing Big Data: Start this Year with a Plan
    43% of Best-in-Class companies append data at the point of conversion – Aberdeen. Companies that employ consistent data hygiene create 700% the number of inquiries and 400% the number of leads than those who do not.” – Eloqua Marketing Automation Benchmark Report. By now, we’ve all heard that at least 2% of our marketing leads database goes ‘bad’ every month. By year end, we’re dealing with a quarter of our targeted prospect list being stale. Which 25%? Who knows.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Best, Class] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    Once the model is built, Fliptop scores the client’s entire database and assigns contacts, accounts, and opportunities into classes based on expected results. A typical scheme would create A, B, C, and D lead classes, where A leads are best. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others.
  • MODERN MARKETING  |  FRIDAY, MAY 16, 2014
    [Best, Class] New Benchmark Conversion Rates for Lead Stages [Infographic]
    by Eloqua | Tweet this Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class companies are measuring and reporting conversion through lead stages. “The best way to leverage marketing automation to its fullest is to have the foundational elements in place,” Ross notes.
  • SNAPAPP  |  TUESDAY, FEBRUARY 11, 2014
    [Best, Class] Why we (heart) Oracle/Eloqua + SnapApp
    In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. A “knowledge test,” “assessment” or “interactive white paper, “ all provide opportunities to capture additional prospect information which can then be seamlessly added to Eloqua contacts and custom object records.
  • MODERN MARKETING  |  THURSDAY, AUGUST 22, 2013
    [Best, Class] 5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)
    by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011. With more than 10 years of Marketing and Account Management experience, she brings a strong foundation of real world knowledge and expertise to every class. The whole idea of Eloqua Experience is to network and be inspired.
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Best, Class] 6 Marketing Automation Lessons I Learned the Hard Way
    Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. The best way to solve for attrition is to replenish the funnel with new leads at a higher rate than you''re burning through. Solution: Please explain what tools and expertise you offer to build a world-class inbound program, as well as how you have helped clients similar to ours solve for the email database expiration challenge.
  • MODERN MARKETING  |  MONDAY, APRIL 29, 2013
    [Best, Class] Define and Conquer: Tips to Improve Sales and Marketing Alignment
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, Oregon that delivers world-class demand generation strategy, lead nurturing and lead scoring programs, lead management processes, and sales enablement programs. At its best, the relationship between sales and marketing is like a fresh romance. 2 – Qualify Leads using Best Practices.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 20, 2013
    [Best, Class] 3 Ways Interactive Content Can Boost Email Performance
    Email remains one of the most effective ways to cultivate, manage, and nurture leads, but on average, even best in class email marketing campaigns see only a 20% open rate and a 5% click through rate. Measurable, Value-Based Calls to Action : Even the best emails can’t escape the woes of ineffective calls to action. 3 Ways Interactive Content Can Boost Email Performance is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • THE FORWARD OBSERVER  |  SUNDAY, FEBRUARY 17, 2013
    [Best, Class] Which Downton Abbey Characters Would Survive as Modern B2B Marketers?
    The best example is Robert Crawley, Earl of Grantham who presides over the estate. Conversely, the new world order is best exemplified by Matthew Crawley, Downton Abbey's accidental heir apparent. Plucked from a middle class life as an attorney, and having survived combat in the trenches of the Great War, Matthew has little emotional connection to Downton Abbey's rarefied past. Content marketing was barely on my radar screen, let alone content marketing best practices.
  • MODERN MARKETING  |  MONDAY, FEBRUARY 11, 2013
    [Best, Class] Oracle and Eloqua: Driving the Modern Marketing Era
    by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. The combination of our companies will accelerate the pace of the Modern Marketing revolution and enable Oracle and Eloqua customers to offer exceptional customer experiences.
  • MODERN MARKETING  |  MONDAY, JANUARY 28, 2013
    [Best, Class] Email Marketing Benchmarks By Industry [CHART]
    We also tried out an alternate visualization of best in class, average and laggard rates – let us know what you think by leaving a comment. What we found is that Financial Services and LIfe Sciences companies are showing some of the strongest results, especially in the best in class group. Email Marketing Benchmarks By Industry [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  MONDAY, DECEMBER 31, 2012
    [Best, Class] Do Email Benchmarks Vary By Region? [CHART]
    We have listed the Best In Class (88th percentile; or, the mid-point of the top quartile range), Average (50th percentile) and Laggard (12th percentile) for each of the Click Rate, Open Rate, Bounceback Rate and Cumulative Unsubscribes for each region. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this As we approach the end of the year, I wanted to refresh some standard email effectiveness benchmarks.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 20, 2012
    [Best, Class] Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing
    by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 I’m using this forum to speak directly to the thousands of Modern Marketers who are already part of the Eloqua community. While this is a big win for Eloqua’s shareholders and employees, we also believe that it is a big win for one of our other most important constituents: our customers.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 31, 2012
    [Best, Class] 7 Ways Your Sales and Marketing Can Align
    88% of best performing companies have aligned their sales and marketing teams. In the best-in-class companies identified in the Aberdeen Group’s recent report , sales and marketing managers met at least once a week. 7 Ways Your Sales and Marketing Can Align is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Here’s what we know.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 21, 2012
    [Best, Class] Who Owns Social Media in the Marketing Team? [CHART]
    In September 2012, Eloqua commissioned YouGov to conduct a survey to B2B marketers in the UK and Germany and this week’s Chart proved out what we already suspected – PR and Content still rule the roost. But in a forced ranking, Product Marketing, PR, the Web Team, Content Marketing, and Customer Marketing headed up the class. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 4, 2012
    [Best, Class] All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks
    I realize he isn’t a ‘marketer’ but what CEO hasn’t been the best marketer in the company of a hugely successful business? He coerced the director of the Y to let him teach a class that he really had no idea would go. He went on to ‘write the book’ on how best to influence people and coined the phrase, ‘People rarely succeed unless they have fun in what they are doing.’
  • MODERN MARKETING  |  FRIDAY, JULY 27, 2012
    [Best, Class] New Report Shows UK Marketers Need Focus On Building Pipeline
    When you consider that 78% of Best-in-Class companies are measuring marketing’s contribution to sales pipeline, you get a sense of the emerging gap in the UK. This leads to another gap between Best-in-Class and UK marketers. New Report Shows UK Marketers Need Focus On Building Pipeline is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  MONDAY, JUNE 11, 2012
    [Best, Class] A School for Startups: An Interview with Intelligent.ly’s Sarah Hodges
    In preparation for the class, I was able to grab a few minutes of Sarah’s time for a quick interview. What’s the best piece of advice you’ve received since officially becoming an entrepreneur? Companies in Boston see the value — over ten organizations have already pledged their support though our Employee Class Program in just a few weeks. What’s been your most popular class, thus far? Check out their class schedule.
  • MODERN MARKETING  |  SUNDAY, MAY 27, 2012
    [Best, Class] Do “Green” Companies Grow Faster? [CHART]
    higher growth for those companies deemed best in class for social responsibility. Given that a large number of these companies are also Eloqua customers our next step is to compare their marketing effectiveness against the Eloqua Benchmark Index. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  TUESDAY, MAY 15, 2012
    [Best, Class] How to Treat Your Customer Like Prospects
    Other than “Don’t let Michael Scott speak to your MBA class,” the underlying message is that your customers are your best, well, customers. At Eloqua, we use a multi-channel approach, using traditional tools like customer newsletters and our online community Topliners. Much like your marketing database, database management best practices apply to your customers, too.
  • AVITAGE  |  WEDNESDAY, MAY 2, 2012
    [Best, Class] Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing
    We saw an opportunity to develop a best practice framework for B2B web site resource centers by examining existing resource centers from best in class companies such as Marketo, HubSpot and Eloqua; online publishers such as newspaper web sites; and other sites that manage large volumes of content (e.g. Our challenge for the team was to develop a set of specifications and wireframes that represented best practices and were technology platform agnostic.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 15, 2012
    [Best, Class] B2B Email Benchmarks: Answers Vary Widely
    Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do. The best-in-class, average, and laggard classifications illustrate the huge gap between even average performers and best-in-class.
  • MODERN MARKETING  |  FRIDAY, MARCH 16, 2012
    [Best, Class] 5 Fundamental Sales Lessons from March Madness History
    Here I take a look at some of the best March Madness milestones and the 5 C’s of championship selling they provide. And the best way to get that confidence is by gathering intelligence. Aberdeen Research’s Peter Ostrow revealed in a webinar that “Best in Class” companies deploying sales intelligence tools saw a 28.4% 5 Fundamental Sales Lessons from March Madness History is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • VIEWPOINT  |  TUESDAY, MARCH 6, 2012
    [Best, Class] CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
    According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies. Moreover, Best-in-Class companies report a 31.6% And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.
  • MODERN MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Best, Class] Infographic: A History of Disruptions in B2B Marketing
    Because the product, called Eloqua Engage for iPad , is the convergence of four of the disruptions expertly visualized by JESS3 in this infographic. Eloqua Engage for iPad enables sales to easily customize and fire off emails to leads from their iPad using templates pre-built by marketing. Best yet, the correspondence is automatically updated in the user’s Eloqua databases.
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Best, Class] 8 Elements to Successfully Scaling Your Global Social Media Strategy
    We provide employees who want to serve as SMPs with requisite classes, a set of guidelines , and regular communication, like a monthly newsletter. Imagine the best ditch digger without a shovel.) 8 Elements to Successfully Scaling Your Global Social Media Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [Best, Class] Top 56 B2B Marketing Posts October 2010
    50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. What’s the Best Social Media Monitoring Tool? Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. Tags: Best
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 1, 2010
    [Best, Class] Hard Data to Justify Your Marketing Automation Investment
    The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. First, they compare Best-in-Class to all other companies, rather than Average performers. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch.
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Best, Class] Marketing Automation Trends for 2010
    4) Marketing is getting more of a science: creative marketers need to acquire new skills and more people with an analytical background need to enter the profession (5) Data quality is somewhat boring, but it is a prerequisite for effective marketing automation and (6) sales and marketing need act as one team to give buyers the best possible buying experience. Steve Woods , CTO, Eloqua. Steve Woods, CTO, Eloqua ( @stevewoods ).
  • ANYTHING GOES MARKETING  |  SUNDAY, SEPTEMBER 13, 2009
    [Best, Class] Email Marketing Metrics You Should be Tracking
    These emails should be sent using a marketing automation system like Eloqua. Considering that a recent Aberdeen Research report clearly demonstrated that best in class companies are finding lead nurturing successful, adding in these types of metrics should be a no-brainer. If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, APRIL 18, 2007
    [Best, Class] B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards
    " Additionally a MarketingProfs article from last week, “ B2B Demand Generation in the Age of Accountability, Measurability, and Automation ” by Mike Zavershnik of Eloqua emphasizes how, “new marketing automation systems delivered as a service enable marketers to quickly scale their most successful campaigns to drive a larger flow of qualified leads.” B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.