Future Marketing: Will Machines Take Over Half the Consumer Economy?
Customer Experience Matrix
DECEMBER 16, 2015
On the consumer side, large sectors like banking, insurance, health care, and housing are also governed by long-term contracts. Using Census data, classified each industry as B2B or B2C, and then split B2C between sectors that are already purchased through long-term relationships and those that will move to such relationships in the future.
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